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AIDS

This page shows the latest AIDS news and features for those working in and with pharma, biotech and healthcare.

GSK two-drug trial in untreated HIV raises Gilead rivalry

GSK two-drug trial in untreated HIV raises Gilead rivalry

The results of the two trials were presented at the International AIDS Conference in Amsterdam this week, and provide further evidence that simpler, two-drug regimens could replace standard triple therapies

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  • The race for an HIV ‘cure’ The race for an HIV ‘cure’

    nd. International AIDS conference held in the Netherlands in July and attended by 15, 000 global policy makers, researchers and advocates, had a very different mood to its first, when times ... 2022, while WHO figures put the number of people diagnosed

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Twenty years ago, ‘creative’was purely a tactical output; a print ad, a detail aid and maybe an exhibition stand.

  • Advancing women in healthcare Advancing women in healthcare

    Gerberding’s talent as a doctor and a public health leader first became apparent while working at the frontline of the HIV/AIDs crisis in the 1980s, to leading the US

  • The Patient Journey

    Frequently we find they are unaware of specific apps that can aid patient disease management yet state certain services apps offer as unmet needs. ... Ongoing consultancy can lead to greater buy-in of the tool and recommendations to their members as a

  • Leo has its eyes on the prize Leo has its eyes on the prize

    For instance, we now have the technology to allow the doctor to take a picture of the patch of skin with a mobile phone to aid the diagnosis from a library

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  • More tell, less sell: HCP-centric comms

    Not quite, but nearly. Turning now to the problems facing the enthusiastic marketer with the shiny, engaging detail aid for the fantastic new drug – the challenge is twofold. ... 2017. 14. Intouch Solutions. Evolving the Digital Sales Aid. London: 2015

  • Irritable Bowel Syndrome (IBS) Patient Insights

    For HCPs, improving awareness surrounding the availability of, and contents of, clinical guidelines such as NICE Clinical Guideline 61(CG61)[2] and the ROME IV Diagnostic Criteria[3], may aid in

  • Australian Flu and the dilemma of naming diseases

    Other examples include the damaging 1980s media branding of AIDS disease as GRID (gay-related immune deficiency) and the immense impact on local tourism for locations where diseases have been discovered

  • Wearables and Healthcare

    What is the prognosis? As more and more ingenious methods of employing wearables to aid in various aspects of healthcare come to the fore, their convenience and consumer pull is undeniable.

  • Why patient education isn’t simple

    We work with pharma and charities to develop communications and support materials to aid the engagement, education and activation of patients throughout their healthcare journeys. ----------------------------------------------------------------------

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Synergy Vision

Synergy Vision believe in delivering medical communications that make a difference to healthcare professionals and patients. Our synergy of pharma...

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PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
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Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

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