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ALL

This page shows the latest ALL news and features for those working in and with pharma, biotech and healthcare.

Q&A: Niels Lund

Q&A: Niels Lund

Which buzzwords/office jargon/ concepts get on your nerves? Stakeholders. Which book/film would you recommend above all others and why? ... He had just been appointed Secretary General, and he spoke at an all-staff meeting in New Delhi.

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  • From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality

    In 2017, the EMA provided greater clarity, stating that a layperson summary in a specified format must be submitted within one year of the end of all trials with an active ... messages. Patients as a diverse group. While all would agree on the importance

  • The Pharma Brand Planners’ Blog: Part 1 The Pharma Brand Planners’ Blog: Part 1

    A blog to stimulate best practices in pharmaceutical brand planning. " />. A blog to stimulate best practices in pharmaceutical brand planning. Part 1: Calling all Global and Regional Brand Planners. ... A final word on all the things which get in the

  • Breaking Bad Breaking Bad

    Skimming has all the characteristics of a bad habit. It appeals to our human weaknesses and makes our life easier. ... for changing the behaviour of organisations and groups. But reading these books carefully shows that they are all derived from a common,

  • The first, my last, my everything The first, my last, my everything

    That may require some organisations to rethink their approach. “In the future, companies may not have any choice but to be patient-centric – but it’s all a question of how ... However, you can’t do everything. It’s all about identifying areas

  • Vertex: a vision of treating all CF patients worldwide draws closer Vertex: a vision of treating all CF patients worldwide draws closer

    a loss in almost all of its 20+ years, and has cumulative net losses of around $3bn. ... A gene therapy cure for all the world’s CF patients would be a truly remarkable achievement.

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Swordfish Advertising

At Swordfish Advertising, we believe building an effective brand shouldn't be stressful. Don't get us wrong; it takes blood, sweat...

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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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