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How technology is driving new trends in patient engagement

How technology is driving new trends in patient engagement

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

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  • Understanding the patient journey Understanding the patient journey

    perhaps they have heard reviews from friends. They might then start to research their flight options using an app or website, before booking online or over the phone. ... Then there is the day before travelling – how easy is it to check in in advance,

  • Breaking free Breaking free

    For example, apps like Headspace and Kaia connect millions globally and use simple nudge reminders to motivate people to meditate or exercise. ... Fundamentally, whether it’s a fitness intervention or a patient support app, success will come from

  • Real-world studies Real-world studies

    Advances like that which we saw in November last year, when the FDA unveiled its own MyStudies app for the collection of real-world data, will continue to drive the use ... This app enables developers to advance new ways to access and use data collected

  • The evolution of real-world studies The evolution of real-world studies

    decisions, commit to publish guidance on the specifics and create the MyStudies app to support collection of results in the real world.

  • What pharma marketers can learn from Disney

    parks. After booking a holiday on the website, users can download the ‘My Disney Experience’ app to plan every detail of their trip, from accessing real-time wait times and parade ... Furthermore, they can use the app to purchase theme park tickets,

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Six Degrees Medical Consulting

For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

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