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Money, sex and power

What really makes your world go round? Is it money, sex or power? Or is it something more subtle?

Page & Page and Partners

Medopad: the up and coming unicorn transforming remote patient monitoring

Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases.

Blue Latitude Health

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Brand teams: why are some smarter than others?

It’s not for the reasons you think

- PMLiVE

How pharma can unlock the potential of influencer marketing

Building a successful campaign around influencer marketing

- PMLiVE

Communication is the key to unlocking the potential of immuno-oncology

Communication is a necessity, not an option

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Love Island ads fuel body image problems, warn health leaders

Calls for watchdog to regulate cosmetic surgery adverts

Novartis launch NET cancer community app

Galaxies of Hope aims to provide support to cancer patients

18 SWITCHED ONcology: The Big Communication

Matching unprecedented clinical advances in immuno-oncology with transformative communication

Havas Lynx

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Indefinable, incomparable and enduring: the value of creativity

Building an environment that encourages, nurtures and harnesses creativity

- PMLiVE

Got marketing ambition? You need to master biases of cognition

Unlocking the potential of cognitive bias

- PMLiVE

If you’re going global, go local and go early

A brief arrives in your inbox. You have been asked to develop an integrated communications plan for a global healthcare company. A plan that builds disease awareness, establishes unmet needs,...

- PMLiVE

Brave real world? How healthcare communication needs to adapt

The evaluation of drugs and medical devices has moved into a new era. Randomised clinical trials (RCTs) remain the gold standard for evaluating efficacy and safety, however, their limitations are...

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