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app marketing

This page shows the latest app marketing news and features for those working in and with pharma, biotech and healthcare.

Vifor launches digital tools for iron deficiency awareness

Vifor launches digital tools for iron deficiency awareness

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Vifor launches digital tools for iron deficiency awareness. Hopes to plug information gaps with new

Latest news

  • Novartis named digital pharma company of the year Novartis named digital pharma company of the year

    The partners picked up best healthcare professional website for the ADHD resource Full Attention UK and best corporate communications for the Elvanse Playbook app. ... For: World Hepatitis Alliance. Corporate communications. Elvanse Playbook App. By:

  • A mobile game that could help cure cancer A mobile game that could help cure cancer

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... A mobile game that could help cure cancer. Cancer Research launches Play to Cure: Genes in Space app.

  • Merck turns to gamification in diabetes Merck turns to gamification in diabetes

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Merck turns to gamification in diabetes. Working with Ayogo on mobile app to improve adherence.

  • How is pharma using Vine? How is pharma using Vine?

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... How is pharma using Vine? Companies begin experimenting with Twitter's six-second video app.

  • Boehringer Ingelheim expands iPad app portfolio

    Boehringer Ingelheim expands iPad app portfolio. New company history app featured in PMLiVE’ s mobile app listings. ... In January the company launched the Boehringer Ingelheim app, which features password-protected educational content for doctors.

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Latest Intelligence

  • Healthcare industry apps Healthcare industry apps

    Why an app? As with any marketing tactic, it is always important to take a step back and ask, 'why am I doing this?' What are your marketing and communication objectives ... So you have decided that a mobile app is a key part of your 2013 marketing mix,

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  • Healthcare & Medical App Developers Guide

    areas you will need to consider when working alongside your chosen medical app developer. ... This guide to medical &healthcare app development has been written by Genetic Digital.

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GEM Marketing Ltd

GEM, a small but perfectly formed integrated marketing agency servicing the pharmaceutical industry....

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
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Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
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