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Apple

This page shows the latest Apple news and features for those working in and with pharma, biotech and healthcare.

The Creative Floor Healthcare awards open for entry

The Creative Floor Healthcare awards open for entry

The judging panel comprised of delegates from big-tech companies including Apple’s creative director Ben Kay and Google Labs’executive creative director Tea Uglow.

Latest news

  • Chiesi targets patient adherence via mobile app Chiesi targets patient adherence via mobile app

    The app is available on both Android and Apple operating systems. .

  • Novartis launch remote clinical trial app Novartis launch remote clinical trial app

    FocalView, a ‘first-of-its-kind’app made with Apple’s digital platform ResearchKit, allows researchers to track disease progression by collecting real-time, self-reported data directly from consenting patients.

  • Novartis plans digital therapeutics for schizophrenia and MS Novartis plans digital therapeutics for schizophrenia and MS

    Pear was also one of just nine firms picked last year for an FDA digital health pilot programme, with it lining up alongside the likes of Apple, Verily and Fitbit. .

  • It’s only money It’s only money

    It’ s only money. Pricing and penalties. Apple is slowing down iPhones. ... Can we look to other industries for a solution? It doesn’t appear so, as Google and Apple and Volkswagen continue to trudge along after paying their respective fines too.

  • Smart watch epilepsy monitor cleared by FDA Smart watch epilepsy monitor cleared by FDA

    A boom in growth - driven by smartphone platforms such as Apple’s ResearchKit - and growing preference for wireless connectivity among healthcare providers - is expected to see the market top $14bn in

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Latest Intelligence

  • Open minds for open innovation Open minds for open innovation

    This is the basis of open innovation. Many large, successful organisations such as Apple and NASA are already embracing open innovation to stay at the top of their game.

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    Innovative companies are developing compelling ways to use AR as it becomes more accessible, thanks in part to new software such as Apple’s ARKit, which is making it easier to

  • A new era of smart pharma A new era of smart pharma

    We are seeing a move by tech companies such as Apple, IBM and Google into the healthcare sector.

  • Digital health Digital health

    Why do we think Google is looking to invest almost £2bn into health, and Apple plus Microsoft potentially even more? ... In the same way Apple created an all-encompassing ecosystem in music and mobile, it is beginning to do the same in healthcare.

  • Stepping out Stepping out

    They are human beings - and we’re competing with the likes of Google, Apple, Instagram and Facebook to occupy a space in their minds so that we can influence them.

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Independent healthcare communications agency with a passion to develop inspirational ideas that create sustained and positive change. Whether it is...

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Developing advocacy in the pharmaceutical industry.
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Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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