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Apple

This page shows the latest Apple news and features for those working in and with pharma, biotech and healthcare.

Apple Watch shows promise in heart study, but doctors sceptical

Apple Watch shows promise in heart study, but doctors sceptical

Study important for Apple's ambitions in healthcare. Preliminary results from an Apple Watch study were released over the weekend, showing the tech giant’s wearable device accurately detected atrial fibrillation ... Apple and its research partner

Latest news

  • Going digital Going digital

    Today smartphone apps and devices such as Fitbit, the Apple Watch and other connected objects – such as connected blood pressure monitors – keep track of patient activity and generate valuable data.

  • Big opportunities in big data, but EMA and industry just getting started Big opportunities in big data, but EMA and industry just getting started

    Relations will have to broaden out to national institutions which hold genomic data, big data giants such as Google and Apple, as well as individuals generating and owning their own health

  • D-day: time to make digital deliver D-day: time to make digital deliver

    We’ve known for some time that the likes of Google and Apple have identified health as a growth opportunity – but pharma shouldn’t perceive that as a threat to its ... These projects, as well as platforms being created by Apple and other tech giants

  • Digital Trials Digital Trials

    Although mHealth technology is continuing to evolve (for example, we have seen the recent FDA clearance of the Apple smart watch to capture ECG), it is now possible to collect a

  • Anna Korving to step down as Chair of Communiqué Awards judging panel Anna Korving to step down as Chair of Communiqué Awards judging panel

    She said: “It can be like comparing apples and oranges, given the diversity of programmes in the industry these days and an ever-evolving healthcare environment.

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Latest Intelligence

  • Measures for measures Measures for measures

    And they must. Because as tech giants like Google, Apple and Amazon prepare to disrupt healthcare, and challenge the old guard, the pharmaceutical industry cannot afford to waste its resources on

  • Three steps forward, four steps back Three steps forward, four steps back

    However, a recent study by the Commonwealth Fund affirmed that only 43% (Apple iTunes store) and 27% (Google Play store) of healthcare apps energised patient engagement.

  • AI UK – one year on AI UK – one year on

    Apple, Amazon, Google and Facebook) in our daily lives, healthcare is clearly different.

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    To compare them is, to use an English idiom, to compare apples and oranges.

  • Open minds for open innovation Open minds for open innovation

    This is the basis of open innovation. Many large, successful organisations such as Apple and NASA are already embracing open innovation to stay at the top of their game.

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Latest appointments

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Latest from PMHub

  • The 10-year Web Challenge

    Apple – from Software and Apps to Hardware. Yelp – from reviews to finding a restaurant.

  • Can wearables really transform healthcare?

    When you think of wearables, I imagine the Apple Watch and Fitbit jump to mind, but at CES there were things like smart belts and shoes, indicating the continued development in

  • Lighthouse Medical Communications US goes large in the Big Apple

    It’s a double celebration for Lighthouse Medical Communications US, a Lucid Group Company, as it celebrated its four-year anniversary, coupled with a move to impressive new offices in Financial District, Manhattan, New York City. Based in New York

  • Apple Watch Series 4: A life-saving tool or just making us more health obsessed?

    With this in mind, are wearable devices, such as Apple’s new watch, really that helpful to our health and wellbeing? ... This is where the Apple Watch Series 4 really has the potential to be beneficial to health.

  • Money, sex and power

    this regard as quickly as Apple have issued each new generation of the iPhone.  . ... same needs everyone had at the outset of the Industrial Revolution when, of course, tweeting was what birds did, Instagram was a short course in grammar and an apple

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