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Appliance of science

This page shows the latest Appliance of science news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • Nudge-nudge, think-think Nudge-nudge, think-think

    It’s about staying there for the long term. Understanding the science of behaviour in order to change it is not enough. ... The appliance of science. Human habits are deep-rooted – and changing them is always likely to prove challenging.

  • Get connected in pharma marketing Get connected in pharma marketing

    The appliance of science. We are now more accountable in today's market – we are more responsible for our communication and the results because we understand our audiences more intimately. ... Fortunately we have insights into our customers that allow

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  • Healthcare 2025: what the future holds for pharma

    Our research identified 13 drivers of healthcare change grouped into four key categories:  . Appliance of Science Science and technology is fuelling a greater understanding of medical profile of the individual and ... The second area are the external

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Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

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Virtual congresses: video thrilled the cardio tsar
Chris Ross explores the key learnings from a year of virtual congresses...
When Will We Be Back To Normal?
The definitive question of 2021, whether you’re a homeschooling parent, a homebound professional, a wanderer with nowhere to go… or all three at once....
How to tell your healthcare story.
Healthcare research is not a simple story and the people in charge of those moments need to be careful about the story that they tell....

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