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Appliance of science

This page shows the latest Appliance of science news and features for those working in and with pharma, biotech and healthcare.

Nudge-nudge, think-think

It’s about staying there for the long term. Understanding the science of behaviour in order to change it is not enough. ... The appliance of science. Human habits are deep-rooted – and changing them is always likely to prove challenging.
Get connected in pharma marketing

The appliance of science. We are now more accountable in today's market – we are more responsible for our communication and the results because we understand our audiences more intimately. ... Fortunately we have insights into our customers that allow

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Healthcare 2025: what the future holds for pharma

Our research identified 13 drivers of healthcare change grouped into four key categories: . Appliance of Science Science and technology is fuelling a greater understanding of medical profile of the individual and ... The second area are the external

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Page & Page is a new kind of marketing communications consultancy. We change beliefs and behaviours to improve health outcomes...

Spotlight interview: 15 minutes on insights and market research in pharma: Neil Rees, Head of Research, OPEN Health Patient & Brand Communication takes 15 minutes to answer some key questions on insights and market research in pharma...
WHITE PAPER: The increasing importance of clinical trial marketing advertising in patient recruitment: Learn why advertising is more important than ever in clinical studies...
The 'winner takes all' pricing game: Tendering has long been common in healthcare for medical devices and diagnostics; the Gulf Cooperation Council and the Jamaica Commodity Trading Company have been using pharmaceutical tendering since the 1970s....