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This page shows the latest apps news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 3)

Pharma Brand Planners' Blog (Part 3)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

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  • What pharma marketers can learn from Disney

    parks. After booking a holiday on the website, users can download the ‘My Disney Experience’ app to plan every detail of their trip, from accessing real-time wait times and parade ... Furthermore, they can use the app to purchase theme park tickets,

  • The social dilemma: is it time for pharma to join the party?

    These cover a wide range from face-to-face rep meetings and congress booths to direct mail, email, mobile apps and eNewsletters.

  • 25 Women Leaders in UK Healthcare (part 2) 25 Women Leaders in UK Healthcare (part 2)

    Price’s projects include incentivising behaviour change through a mobile app-tracked points system, aiming to influence wider determinants. ... All GP practices in England will be connected to the NHS app by 1 July.

  • 25 Women Leaders in UK Healthcare 25 Women Leaders in UK Healthcare

    Ada is an artificial intelligence (AI) app that helps patients navigate quickly and accurately to the right health service and, ultimately, the right diagnosis.

  • Evolving behaviour change Evolving behaviour change

    This month alone I’ve read thought-provoking new research on strategies for empowering older women to raise concerns about breast cancer earlier, and on what makes apps that encourage exercise

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