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Aptus Health

PatientsLikeMe joins artificial intelligence alliance

The Digital Life Alliance is led by Chinese health-focused AI firm iCarbonX

- PMLiVE

2017 Trends in healthcare – how advances in technology are influencing the expert-patient relationship

In the 2017 trends edition of Perspective magazine, we explore how advances in technology are influencing the future of the expert-patient relationship and the role healthcare businesses can take in...

Blue Latitude Health

- PMLiVE

Novartis launches heart failure social network

Together in HF is the first digital effort of its kind for the condition

- PMLiVE

A New View

Creating value is key to the future of marketing

- PMLiVE

Pharma struggling to make multichannel data work

New survey finds firms are hampered by lack of access to real-time data

- PMLiVE

AbbVie’s ‘The Story of HS’ wins at PMEA 2016

Takes top prize in Excellence in Training Capability Development

- PMLiVE

How digital content helps HCPs curb opioid abuse through better prescribing decisions

The patient experience and possibly adherence is affected by the extent to which they feel their participation is valued

UK pharma continues to approach social media cautiously

Novartis UK becomes the latest in a trickle of firms to join Twitter

On the road with the millennial HCP

Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight

- PMLiVE

Lucid bolsters creative services team

Laura Causer, Stephen Jowett and Sarah Pritchard join the agency

- PMLiVE

Lucid Group takes inaugural Support Agency of the Year at PMEA 2016

Praised for strategy, innovation and motivation in delivering measurable patient outcomes

- PMLiVE

The rise and rise of Generation Now

Investigating the positive changes millennials are bringing to healthcare

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