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Aptus Health

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Takeda and Marvel launch IBD superhero squad

The comic book initiative aims to raise awareness of the gastrointestinal disease

PatientsLikeMe launches ‘virtual trial’ in ALS

Partners with The Duke ALS Clinic on study of the Soy Peptide Lunasin

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MHRA launches medicines side effects awareness drive

Creates social media campaign as part of EU-wide initiative

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Turning healthcare on its head

Efforts to deliver patient-centric care are turning healthcare communications on its head

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Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

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Pharma ramps up its use of Instagram

GSK became the latest firm to join the social network, signing up last month

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PMEA 2016 finalists announced

AbbVie, Bayer, Celgene and Novartis are up for the prestigious Company of the Year

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NHS marks its Twitter debut with story-sharing initiative

Three-month project will see a patient or staff member take over the new account

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Lucid adds to senior leadership team

Shula Sarner and Tanya Goodyear join the med comms agency

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Who’s listening? Why a tailored approach to education improves outcomes

In an increasingly resource-constrained environment with a growing need to show measurable impact in patient outcomes, medical education needs to smarten up. A blanket approach is no longer enough: we...

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Case study: How strategic multichannel marketing defends a brand’s leadership positions

Traditionally, brands have used multichannel marketing (MCM) to build awareness across a broad range of targets. Building on that foundation, we worked with a large life science company whose established,...

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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