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AR

This page shows the latest AR news and features for those working in and with pharma, biotech and healthcare.

J&J bags FDA breakthrough designation for prostate cancer drug

J&J bags FDA breakthrough designation for prostate cancer drug

Patients must have received prior taxane chemotherapy and androgen receptor (AR)-targeted therapy prior to beginning niraparib treatment.

Latest news

  • Aimmune wins over ICER for peanut allergy product Aimmune wins over ICER for peanut allergy product

    Analysts predict blockbuster status for first-in-class. Aimmune is still a few months away from a potential US approval of its peanut allergy drug AR-101, but already has a ... Aimmune says ICER has concluded AR-101 is actually more cost-effective than

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    79% of adult internet users are on Facebook (Pew). Pokemon Go gained over 20 million daily active users in 2016, demonstrating AR’s potential for mass engagement (Gamespot).

  • Virtual reality Virtual reality

    Facebook chief executive Mark Zuckerberg seems to be enamoured with VR, saying recently he sees it and the related augmented reality (AR) - which layers computer-generated objects into the real-world - ... Other companies working on VR and AR in the

  • Novartis' glaucoma combo cleared in Europe Novartis' glaucoma combo cleared in Europe

    Pharmaceuticals (AR-13324 and PG324; phase III); Kowa (K-115; phase III); Amakem Therapeutics (AMA0076; phase II) and Altheos (ATS907; phase II).

  • J&J wins silver for nursing campaign at 2013 North America Effie Awards J&J wins silver for nursing campaign at 2013 North America Effie Awards

    MagicVision Augmented Reality (AR) App, developed with JWT New York. ... Featuring the Muppets, the BAND-AID AR allows parents and children to enter a magical entertainment world featuring interactive performances from the show's characters by scanning

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Latest Intelligence

  • Facing up to virtual reality Facing up to virtual reality

    Gamification, AI and AR are already in play and will all contribute to the elevation of the digital experience for all parties.

  • Orphan drugs and breakthrough therapies drive Cortellis Drugs to Watch 2019 Orphan drugs and breakthrough therapies drive Cortellis Drugs to Watch 2019

    Forecast sales for Skyrizi in 2023 are $1.74bn. AR-101 from Aimmune Therapeutics addresses peanut allergy. ... Designated as a Breakthrough Therapy, AR-101 is an oral drug containing peanut antigen.

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    By integrating it into daily workflows, AR will transform commercial strategy - here’s how. ... Early applications demonstrate the tremendous potential for AR in the life science industry.

  • Keeping it real Keeping it real

    The resurgence of VR/AR. Fast-forward to today and technology is catching up. ... Walk a mile in their shoes: We have already designed VR/AR experiences that mimic the patient experience.

  • Healthcare Heroes Healthcare Heroes

    All too often the industry talks about CRM, CLM, VR, AI, AR, SEO, SEM… All important tools, no doubt, but the industry is drowning in digital spin, sound bites and repetition.

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Latest from PMHub

More from PMHub
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