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ASCO 2014

This page shows the latest ASCO 2014 news and features for those working in and with pharma, biotech and healthcare.

Boehringer's ASCO blog picks up digital excellence award

Boehringer's ASCO blog picks up digital excellence award

Boehringer's ASCO blog picks up digital excellence award. Work by Ogilvy HealthPRwins Prescription Products/Patient Health prize. ... The online, multi-channel approach aimed to drive a dialogue around the most important issues related to the disease at

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  • Boehringer launches ASCO blog to talk about lung cancer Boehringer launches ASCO blog to talk about lung cancer

    Meanwhile, dedicated sections of web sites are often developed for specific congresses, such as within Boehringer's Newshome press portal or by Genentech for its own ASCO 2014 pages. ... The only slight anomaly that those journeying to Chicago for ASCO

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Lucid Group Communications Limited

WE’RE ON A MISSION To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....

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patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe’s leading hub for life sciences innovation...

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