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augmented reality
This page shows the latest augmented reality news and features for those working in and with pharma, biotech and healthcare.
Current and future trends for developing digital medical communications
Augmented reality is no longer restricted to Pokémon GO – it is now regularly used to provide supplementary information to publications and posters, such as author videos, animated infographics and MoA animations – ... and virtual reality
Latest news
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Safety first: AI adoption in the healthcare sector
However, in the healthcare sector, the convergence of big data, cloud computing and machine learning, and the emergence of related technologies including virtual and augmented reality, offers the potential to realise
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Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards
The aim is to showcase the latest in scientific animation, scientific virtual reality, augmented reality and interactive experiences to forget collaborations between Japanese pharma and academia.
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Huntsworth acquires The Creative Engagement agencies
The addition of TCEG - a group known for providing experiential marketing to mostly healthcare clients through events and digital, including virtual and augmented reality - will further Huntsworth’s ability to provide
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DDB Remedy and McCann Health among 2016 Rx Club winners
Picking up the gold in the commercial campaigns category, DDB Remedy's project used augmented reality so non-sufferers could experience migraine symptoms and improve their understanding of the condition.
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The rise and rise of Generation Now
Saleem and Sarah Price, a senior planner at Havas Lynx, suggested that doctors need to be formally taught about the reality of turning ideas into business cases which can be brought ... Turning to other developments, augmented reality and virtual reality
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Latest Intelligence
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Congress 2020 BC (before COVID-19)
Just as importantly, they had to coordinate catching up with peers over coffee, visiting the exhibition hall to quiz the MSLs, chat with the reps and play with the latest augmented ... reality gizmo.
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Rare genetic diseases – what’s in store for 2021?
There are also advances in the use of virtual and augmented reality to educate healthcare professionals and patients about diseases and to aid in patient care, tackling issues such as loneliness
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Shaping the organisation to enable intelligent, precision engagement
Relationships are augmented by digital comms. In addition to the personal relationship with the rep, which remains a key factor in HCPs’ willingness to engage with a particular pharma company, 67% ... of relevant content: videos, virtual presentations,
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Indefinable, incomparable and enduring: the value of creativity
For example, some companies are using Augmented Reality to explain complex concepts.
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What does ‘digital’ look like for global pharma Learning & Development?
Many of our learning materials could be delivered impactfully as on-trend solutions - such as augmented or virtual reality - but less technologically-advanced solutions offer the same learning outcomes, in a
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Latest appointments
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Faisal Ahmed joins healthcare comms agency Sudler London
He has also launched initiatives in healthcare, including iPad detail aids, mobile apps, artificial intelligence platforms and augmented reality apps.
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Latest from PMHub
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Virtual Reality in Medicine and Clinical Research
We discuss the potential applications of virtual reality, augmented reality, and mixed reality in medicine and healthcare.
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VR/AR Applications for Training and Healthcare
We discuss how virtual reality (VR) and augmented reality (AR) can be leveraged in the healthcare industry, including specific applications of VR/AR for healthcare providers and patients.
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Onyx Health Launch VR Learning Platform in Response to COVID-19
Developed in collaboration with Animmersion, the ILE provides a unique immersive digital experience using the latest digital technology, virtual and augmented reality techniques for enhanced user engagement and interactivity.
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The impact of 5G on digital marketing
Connected devices will become ubiquitous, making the Internet of Things (IoT) and smart cities a reality. ... More immersive experiences. Brands have experimented with Augmented Reality (AR) and Virtual Reality (VR) for some time, but the faster
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Impetus Digital Fireside Chat with Deloitte Europe: The Future of Learning
Natalie Yeadon, Co-owner/Managing Director at Impetus Digital, talks to Ladana Edwards and Thomas De Bruyne from Deloitte Europe about the future of education and learning. Address:. Impetus Digital. WaterPark Place. 20 Bay Street, 11th Floor.
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COVID-19 Updates and Daily News
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