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augmented reality

This page shows the latest augmented reality news and features for those working in and with pharma, biotech and healthcare.

Safety first: AI adoption in the healthcare sector

Safety first: AI adoption in the healthcare sector

However, in the healthcare sector, the convergence of big data, cloud computing and machine learning, and the emergence of related technologies including virtual and augmented reality, offers the potential to realise

Latest news

  • Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards

    The aim is to showcase the latest in scientific animation, scientific virtual reality, augmented reality and interactive experiences to forget collaborations between Japanese pharma and academia.

  • Huntsworth acquires The Creative Engagement agencies Huntsworth acquires The Creative Engagement agencies

    The addition of TCEG - a group known for providing experiential marketing to mostly healthcare clients through events and digital, including virtual and augmented reality - will further Huntsworth’s ability to provide

  • DDB Remedy and McCann Health among 2016 Rx Club winners DDB Remedy and McCann Health among 2016 Rx Club winners

    Picking up the gold in the commercial campaigns category, DDB Remedy's project used augmented reality so non-sufferers could experience migraine symptoms and improve their understanding of the condition.

  • The rise and rise of Generation Now The rise and rise of Generation Now

    Saleem and Sarah Price, a senior planner at Havas Lynx, suggested that doctors need to be formally taught about the reality of turning ideas into business cases which can be brought ... Turning to other developments, augmented reality and virtual reality

  • Virtual reality Virtual reality

    For many people, the excitement surrounding virtual reality (VR) is pretty firmly embedded in its applications for gaming - allowing players to immerse themselves ever more deeply in their favoured pastime - be ... Facebook chief executive Mark

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    For example, some companies are using Augmented Reality to explain complex concepts.

  • What does ‘digital’ look like for global pharma Learning & Development? What does ‘digital’ look like for global pharma Learning & Development?

    Many of our learning materials could  be delivered impactfully as  on-trend solutions - such as augmented or virtual reality -  but less technologically-advanced solutions offer the same  learning outcomes, in a

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    Augmented reality (AR) gained widespread attention in the summer of 2016 with the addictive game, Pokémon Go. ... Specifically, AR transmits a live view of a real-world environment that is augmented by computer-generated, 3D images.

  • Waking the sleeping giant Waking the sleeping giant

    the patient, by leveraging the massive potential of augmented reality, virtual reality, drone technology and other elements of the dynamic Internet of Things. ... Virtual reality could be one such solution. In addition to helping pain sufferers or

  • Digital health Digital health

    There’s no other way.”. A new role for pharma. With the rise of digital technologies, such as artificial narrow intelligence, robotics, virtual reality/augmented reality, telemedicine, 3D-printing, portable diagnostics, ... But in reality the real

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Latest from PMHub

  • VR/AR - Dr Tim Ringrose

    Four Health - Emerging Technologies Immersive content prescribed by doctors/HCPs to enable patients to understand:heir condition the reason for their medication how they can manage their health most effectively. Immersive content prescribed by

  • Random42 Attending ASH Annual Meeting in San Diego

    the latest in medical animation, including virtual reality, augmented reality and interactive experiences. ... Random42 Scientific Communication is a leading scientific communication studio specialising in medical animation and education, scientific

  • How to create an ethical pharma exhibition stand

    For example, you could integrate tablets, dynamic displays, screens and even virtual or augmented reality into your exhibition stand to disseminate information.

  • VR/AR - Dr Tim Ringrose

    44 (0) 20 3697 4200. Address:. 20 St Thomas Street. London. SE1 9BF. United Kingdom.

  • Make your pharma exhibition stand paperless

    any seminars or demonstrations) and provide details about the itinerary. You should also look to integrate tablets, dynamic displays, screens and even virtual or augmented reality into your exhibition stand to

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