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augmented reality

This page shows the latest augmented reality news and features for those working in and with pharma, biotech and healthcare.

Huntsworth acquires The Creative Engagement agencies

Huntsworth acquires The Creative Engagement agencies

The addition of TCEG - a group known for providing experiential marketing to mostly healthcare clients through events and digital, including virtual and augmented reality - will further Huntsworth’s ability to provide

Latest news

  • DDB Remedy and McCann Health among 2016 Rx Club winners DDB Remedy and McCann Health among 2016 Rx Club winners

    Picking up the gold in the commercial campaigns category, DDB Remedy's project used augmented reality so non-sufferers could experience migraine symptoms and improve their understanding of the condition.

  • The rise and rise of Generation Now The rise and rise of Generation Now

    Saleem and Sarah Price, a senior planner at Havas Lynx, suggested that doctors need to be formally taught about the reality of turning ideas into business cases which can be brought ... Turning to other developments, augmented reality and virtual reality

  • Virtual reality Virtual reality

    Virtual reality. How gaming apps are being used in healthcare to improve patient adherence and quality of life. ... Facebook chief executive Mark Zuckerberg seems to be enamoured with VR, saying recently he sees it and the related augmented reality (AR) -

  • ICC London launches in-house technology centre for pharma ICC London launches in-house technology centre for pharma

    The Garage's current technology line-up includes 3D printing, connected clothing, brain sensors, augmented reality and connected devices.

  • Innovation isn’t solely the province of the scientist Innovation isn’t solely the province of the scientist

    Much of the interest in recent months has been focused on digital 'experiential' technology, creating user experiences enhanced by digital, such as holograms, touch-less technology, augmented reality and virtual reality. ... Virtual reality headsets,

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Latest Intelligence

  • Waking the sleeping giant Waking the sleeping giant

    the patient, by leveraging the massive potential of augmented reality, virtual reality, drone technology and other elements of the dynamic Internet of Things. ... Virtual reality could be one such solution. In addition to helping pain sufferers or

  • Digital health Digital health

    There’s no other way.”. A new role for pharma. With the rise of digital technologies, such as artificial narrow intelligence, robotics, virtual reality/augmented reality, telemedicine, 3D-printing, portable diagnostics, ... But in reality the real

  • Is AI changing the future of healthcare? Is AI changing the future of healthcare?

    Today we have augmented reality and virtual reality, the Internet-of-Things and Amazon, meaning brands are able to supply services on demand.

  • Keeping it real Keeping it real

    Keeping it real. Virtual and augmented realities are helping to shape the future possibilities for healthcare. ... What’s next for VR/AR? At the vanguard of visual technology research is mixed reality (MR): a fully integrated combination of augmented

  • Amazing Africa Amazing Africa

    With a similar aim in mind, we've used augmented reality to illustrate the advanced technology behind a leading range of toothpaste: a unique and memorable way to differentiate the brand

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Digitas Health is the only digital-at-the-core brand agency designed to connect today's healthcare brands with today's healthcare consumers and professionals....

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