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augmented reality

This page shows the latest augmented reality news and features for those working in and with pharma, biotech and healthcare.

Huntsworth acquires The Creative Engagement agencies

Huntsworth acquires The Creative Engagement agencies

The addition of TCEG - a group known for providing experiential marketing to mostly healthcare clients through events and digital, including virtual and augmented reality - will further Huntsworth’s ability to provide

Latest news

  • DDB Remedy and McCann Health among 2016 Rx Club winners DDB Remedy and McCann Health among 2016 Rx Club winners

    Picking up the gold in the commercial campaigns category, DDB Remedy's project used augmented reality so non-sufferers could experience migraine symptoms and improve their understanding of the condition.

  • The rise and rise of Generation Now The rise and rise of Generation Now

    Saleem and Sarah Price, a senior planner at Havas Lynx, suggested that doctors need to be formally taught about the reality of turning ideas into business cases which can be brought ... Turning to other developments, augmented reality and virtual reality

  • Virtual reality Virtual reality

    Virtual reality. How gaming apps are being used in healthcare to improve patient adherence and quality of life. ... Facebook chief executive Mark Zuckerberg seems to be enamoured with VR, saying recently he sees it and the related augmented reality (AR) -

  • ICC London launches in-house technology centre for pharma ICC London launches in-house technology centre for pharma

    The Garage's current technology line-up includes 3D printing, connected clothing, brain sensors, augmented reality and connected devices.

  • Innovation isn’t solely the province of the scientist Innovation isn’t solely the province of the scientist

    Much of the interest in recent months has been focused on digital 'experiential' technology, creating user experiences enhanced by digital, such as holograms, touch-less technology, augmented reality and virtual reality. ... Virtual reality headsets,

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    For example, some companies are using Augmented Reality to explain complex concepts.

  • What does ‘digital’ look like for global pharma Learning & Development? What does ‘digital’ look like for global pharma Learning & Development?

    Many of our learning materials could  be delivered impactfully as  on-trend solutions - such as augmented or virtual reality - but less technologically-advanced solutions offer the same  learning outcomes, in a

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    How Augmented reality is disrupting healthcare. Augmented reality (AR) gained widespread attention in the summer of 2016 with the addictive game, Pokémon Go. ... Specifically, AR transmits a live view of a real-world environment that is augmented by

  • Waking the sleeping giant Waking the sleeping giant

    the patient, by leveraging the massive potential of augmented reality, virtual reality, drone technology and other elements of the dynamic Internet of Things. ... Virtual reality could be one such solution. In addition to helping pain sufferers or

  • Digital health Digital health

    There’s no other way.”. A new role for pharma. With the rise of digital technologies, such as artificial narrow intelligence, robotics, virtual reality/augmented reality, telemedicine, 3D-printing, portable diagnostics, ... But in reality the real

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