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augmented reality

This page shows the latest augmented reality news and features for those working in and with pharma, biotech and healthcare.

Current and future trends for developing digital medical communications

Current and future trends for developing digital medical communications

Augmented reality is no longer restricted to Pokémon GO – it is now regularly used to provide supplementary information to publications and posters, such as author videos, animated infographics and MoA animations – ... and virtual reality

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  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    For example, some companies are using Augmented Reality to explain complex concepts.

  • What does ‘digital’ look like for global pharma Learning & Development? What does ‘digital’ look like for global pharma Learning & Development?

    Many of our learning materials could  be delivered impactfully as  on-trend solutions - such as augmented or virtual reality -  but less technologically-advanced solutions offer the same  learning outcomes, in a

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    Augmented reality (AR) gained widespread attention in the summer of 2016 with the addictive game, Pokémon Go. ... Specifically, AR transmits a live view of a real-world environment that is augmented by computer-generated, 3D images.

  • Waking the sleeping giant Waking the sleeping giant

    the patient, by leveraging the massive potential of augmented reality, virtual reality, drone technology and other elements of the dynamic Internet of Things. ... Virtual reality could be one such solution. In addition to helping pain sufferers or

  • Digital health Digital health

    There’s no other way.”. A new role for pharma. With the rise of digital technologies, such as artificial narrow intelligence, robotics, virtual reality/augmented reality, telemedicine, 3D-printing, portable diagnostics, ... But in reality the real

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