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augmented reality
This page shows the latest augmented reality news and features for those working in and with pharma, biotech and healthcare.
Current and future trends for developing digital medical communications
Augmented reality is no longer restricted to Pokémon GO – it is now regularly used to provide supplementary information to publications and posters, such as author videos, animated infographics and MoA animations – ... and virtual reality
Latest news
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Safety first: AI adoption in the healthcare sector
However, in the healthcare sector, the convergence of big data, cloud computing and machine learning, and the emergence of related technologies including virtual and augmented reality, offers the potential to realise
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Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards
The aim is to showcase the latest in scientific animation, scientific virtual reality, augmented reality and interactive experiences to forget collaborations between Japanese pharma and academia.
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Huntsworth acquires The Creative Engagement agencies
The addition of TCEG - a group known for providing experiential marketing to mostly healthcare clients through events and digital, including virtual and augmented reality - will further Huntsworth’s ability to provide
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DDB Remedy and McCann Health among 2016 Rx Club winners
Picking up the gold in the commercial campaigns category, DDB Remedy's project used augmented reality so non-sufferers could experience migraine symptoms and improve their understanding of the condition.
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The rise and rise of Generation Now
Saleem and Sarah Price, a senior planner at Havas Lynx, suggested that doctors need to be formally taught about the reality of turning ideas into business cases which can be brought ... Turning to other developments, augmented reality and virtual reality
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Latest Intelligence
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Indefinable, incomparable and enduring: the value of creativity
For example, some companies are using Augmented Reality to explain complex concepts.
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What does ‘digital’ look like for global pharma Learning & Development?
Many of our learning materials could be delivered impactfully as on-trend solutions - such as augmented or virtual reality - but less technologically-advanced solutions offer the same learning outcomes, in a
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How Augmented reality is disrupting healthcare
Augmented reality (AR) gained widespread attention in the summer of 2016 with the addictive game, Pokémon Go. ... Specifically, AR transmits a live view of a real-world environment that is augmented by computer-generated, 3D images.
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Waking the sleeping giant
the patient, by leveraging the massive potential of augmented reality, virtual reality, drone technology and other elements of the dynamic Internet of Things. ... Virtual reality could be one such solution. In addition to helping pain sufferers or
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Digital health
There’s no other way.”. A new role for pharma. With the rise of digital technologies, such as artificial narrow intelligence, robotics, virtual reality/augmented reality, telemedicine, 3D-printing, portable diagnostics, ... But in reality the real
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Latest appointments
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Faisal Ahmed joins healthcare comms agency Sudler London
He has also launched initiatives in healthcare, including iPad detail aids, mobile apps, artificial intelligence platforms and augmented reality apps.
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Latest from PMHub
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Virtual Reality in Medicine and Clinical Research
We discuss the potential applications of virtual reality, augmented reality, and mixed reality in medicine and healthcare.
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VR/AR Applications for Training and Healthcare
We discuss how virtual reality (VR) and augmented reality (AR) can be leveraged in the healthcare industry, including specific applications of VR/AR for healthcare providers and patients.
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Onyx Health Launch VR Learning Platform in Response to COVID-19
Developed in collaboration with Animmersion, the ILE provides a unique immersive digital experience using the latest digital technology, virtual and augmented reality techniques for enhanced user engagement and interactivity.
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The impact of 5G on digital marketing
Connected devices will become ubiquitous, making the Internet of Things (IoT) and smart cities a reality. ... More immersive experiences. Brands have experimented with Augmented Reality (AR) and Virtual Reality (VR) for some time, but the faster
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Impetus Digital Fireside Chat with Deloitte Europe: The Future of Learning
Natalie Yeadon, Co-owner/Managing Director at Impetus Digital, talks to Ladana Edwards and Thomas De Bruyne from Deloitte Europe about the future of education and learning. Address:. Impetus Digital. WaterPark Place. 20 Bay Street, 11th Floor.
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COVID-19 Updates and Daily News
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- Moderna inks R&D agreements with Vertex and Chiesi
- OPEN Health’s Digital team have won a Bronze Award at the PM Society Digital Awards 2020
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- Navigating engagement and remote working during the pandemic
PMHub
OPEN Health
OPEN Health is a family of expert practices, working in partnership to drive positive change in healthcare communications & market...
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