This page shows the latest augmented reality news and features for those working in and with pharma, biotech and healthcare.
Augmented reality is no longer restricted to Pokémon GO – it is now regularly used to provide supplementary information to publications and posters, such as author videos, animated infographics and MoA animations – ... and virtual reality
However, in the healthcare sector, the convergence of big data, cloud computing and machine learning, and the emergence of related technologies including virtual and augmented reality, offers the potential to realise
The aim is to showcase the latest in scientific animation, scientific virtual reality, augmented reality and interactive experiences to forget collaborations between Japanese pharma and academia.
The addition of TCEG - a group known for providing experiential marketing to mostly healthcare clients through events and digital, including virtual and augmented reality - will further Huntsworth’s ability to provide
Picking up the gold in the commercial campaigns category, DDB Remedy's project used augmented reality so non-sufferers could experience migraine symptoms and improve their understanding of the condition.
Saleem and Sarah Price, a senior planner at Havas Lynx, suggested that doctors need to be formally taught about the reality of turning ideas into business cases which can be brought ... Turning to other developments, augmented reality and virtual reality
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Just as importantly, they had to coordinate catching up with peers over coffee, visiting the exhibition hall to quiz the MSLs, chat with the reps and play with the latest augmented ... reality gizmo.
There are also advances in the use of virtual and augmented reality to educate healthcare professionals and patients about diseases and to aid in patient care, tackling issues such as loneliness
Relationships are augmented by digital comms. In addition to the personal relationship with the rep, which remains a key factor in HCPs’ willingness to engage with a particular pharma company, 67% ... of relevant content: videos, virtual presentations,
For example, some companies are using Augmented Reality to explain complex concepts.
Many of our learning materials could be delivered impactfully as on-trend solutions - such as augmented or virtual reality - but less technologically-advanced solutions offer the same learning outcomes, in a
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He has also launched initiatives in healthcare, including iPad detail aids, mobile apps, artificial intelligence platforms and augmented reality apps.
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We discuss the potential applications of virtual reality, augmented reality, and mixed reality in medicine and healthcare.
We discuss how virtual reality (VR) and augmented reality (AR) can be leveraged in the healthcare industry, including specific applications of VR/AR for healthcare providers and patients.
Developed in collaboration with Animmersion, the ILE provides a unique immersive digital experience using the latest digital technology, virtual and augmented reality techniques for enhanced user engagement and interactivity.
Connected devices will become ubiquitous, making the Internet of Things (IoT) and smart cities a reality. ... More immersive experiences. Brands have experimented with Augmented Reality (AR) and Virtual Reality (VR) for some time, but the faster
Natalie Yeadon, Co-owner/Managing Director at Impetus Digital, talks to Ladana Edwards and Thomas De Bruyne from Deloitte Europe about the future of education and learning. Address:. Impetus Digital. WaterPark Place. 20 Bay Street, 11th Floor.
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Dice Medical Communications is an independent communications agency that works with our clients to help launch, build, and continually develop...