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authenticity

This page shows the latest authenticity news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

That’s a crude allegation, but hold it to the light and it has a faint watermark of authenticity.

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Latest Intelligence

  • Is trust in healthcare improving? Is trust in healthcare improving?

    On a scale of 0-100, the public placed an importance of 84 on transparency and authenticity, while the industry’s performance ranks at just 61.

  • Are we #winning? Are we #winning?

    Social media influencers are providing a new way to combine the relevance and authenticity of brand ambassadors with targeted exposure of digital campaigns to the right audience.

  • Integration - beyond the buzzword Integration - beyond the buzzword

    We are now in a super-connected, multichannel world that demands authenticity and transparency.

  • Digital’s ever-changing display of ideas Digital’s ever-changing display of ideas

    Digital isn't so much space to be filled as an ever-changing window display of your products, thoughts, ideas and authenticity constantly open to all.

  • Harnessing commercial innovation Harnessing commercial innovation

    What I decided is that I believe very much in authenticity, so I would rather be authentic, be myself, than trying to change very much my direct behaviour.”.

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CACTUS

Founded in 2002, Cactus Communications is a fully integrated, global scholarly communications company with offices in Japan, South Korea, India,...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

Infographics