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This page shows the latest authenticity news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

That’s a crude allegation, but hold it to the light and it has a faint watermark of authenticity.

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  • Is trust in healthcare improving? Is trust in healthcare improving?

    On a scale of 0-100, the public placed an importance of 84 on transparency and authenticity, while the industry’s performance ranks at just 61.

  • Are we #winning? Are we #winning?

    Social media influencers are providing a new way to combine the relevance and authenticity of brand ambassadors with targeted exposure of digital campaigns to the right audience.

  • Integration - beyond the buzzword Integration - beyond the buzzword

    We are now in a super-connected, multichannel world that demands authenticity and transparency.

  • Digital’s ever-changing display of ideas Digital’s ever-changing display of ideas

    Digital isn't so much space to be filled as an ever-changing window display of your products, thoughts, ideas and authenticity constantly open to all.

  • Harnessing commercial innovation Harnessing commercial innovation

    What I decided is that I believe very much in authenticity, so I would rather be authentic, be myself, than trying to change very much my direct behaviour.”.

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Latest from PMHub

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Founded in 2002, Cactus Communications is a fully integrated, global scholarly communications company with offices in Japan, South Korea, India,...

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