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authenticity

This page shows the latest authenticity news and features for those working in and with pharma, biotech and healthcare.

Europe’s medicines tracking system goes live

Europe’s medicines tracking system goes live

Wholesalers and other stakeholders use specially designed software to scan the data matrix on a medicine’s outer packaging to verify its authenticity as it travels through the supply chain. ... This provides a final safety measure to ensure the end

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  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    Ensuring they’re able to use their own style without unnecessary restrictions supports authenticity and genuine content creation, and builds brand advocacy with both the influencers and their audience.

  • Leave or remain? Winning the employee referendum Leave or remain? Winning the employee referendum

    That same authenticity applies to culture. You won’t build a great culture by occasional grand gestures or bringing in a tray of doughnuts on a random Friday.

  • We can be heroes We can be heroes

    6.  Transparency and authenticity, which are vital for building trust. Healthcare delivery is  changing rapidly.

  • Is trust in healthcare improving? Is trust in healthcare improving?

    On a scale of 0-100, the public placed an importance of 84 on transparency and authenticity, while the industry’s performance ranks at just 61.

  • Are we #winning? Are we #winning?

    Social media influencers are providing a new way to combine the relevance and authenticity of brand ambassadors with targeted exposure of digital campaigns to the right audience.

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