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authenticity

This page shows the latest authenticity news and features for those working in and with pharma, biotech and healthcare.

Saatchi & Saatchi Wellness launch annual design competition

Saatchi & Saatchi Wellness launch annual design competition

The competition, which was free-to-enter, encouraged participants to design a beer bottle label representative of the Saatchi &Saatchi Wellness six principles of creativity – curiosity, simplicity, authenticity, audacity, tenacity and

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  • We can be heroes We can be heroes

    6. Transparency and authenticity, which are vital for building trust. Healthcare delivery is  changing rapidly.

  • Is trust in healthcare improving? Is trust in healthcare improving?

    On a scale of 0-100, the public placed an importance of 84 on transparency and authenticity, while the industry’s performance ranks at just 61.

  • Are we #winning? Are we #winning?

    Social media influencers are providing a new way to combine the relevance and authenticity of brand ambassadors with targeted exposure of digital campaigns to the right audience.

  • Integration - beyond the buzzword Integration - beyond the buzzword

    We are now in a super-connected, multichannel world that demands authenticity and transparency.

  • Digital’s ever-changing display of ideas Digital’s ever-changing display of ideas

    Digital isn't so much space to be filled as an ever-changing window display of your products, thoughts, ideas and authenticity constantly open to all.

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