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awareness campaign

This page shows the latest awareness campaign news and features for those working in and with pharma, biotech and healthcare.

Making social sexy

Making social sexy

Nowhere is this more true than in sexual health. And this is where the internet, in particular social media, could play a key role in normalising sexual health from an awareness, ... This means going beyond the big, beautiful awareness campaign and using

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  • Case study: Project Family Case study: Project Family

    Campaign:Project Family. Timescale:N/A. Ferring has spent decades tackling unmet needs to help people around the world build families and live better lives. ... This highlighted a need for increased public education about the prevalence and emotional

  • Case study: What we're made of Case study: What we're made of

    In addition we initiated an awareness campaign to raise the profile of hydration in the healthcare system, underlining its importance and providing much- needed support to SaLTs and dietitians in their ... The awareness campaign uses detailed images of

  • Case study: Ovarian Cancer Action (OCA) Case study: Ovarian Cancer Action (OCA)

    Client:N/A. Agency:Ovarian Cancer Action (OCA). Campaign:Ovarian Cancer Action (OCA). Timescale:N/A. Ovarian Cancer Action acknowledged there has been little change in symptom awareness among women over ... While there is no screening tool for the

  • Case study: Tackle TD for Bayer UK Case study: Tackle TD for Bayer UK

    Depressingly, just 8% of potential patients get treatment. Bayer wanted a creative campaign to raise awareness of the under- diagnosed, treatable condition and affect behaviour change – directly targeting potential patients to ... The campaign scored

  • Case study: UK Malnutrition Awareness Week 2018 Case study: UK Malnutrition Awareness Week 2018

    Client:BAPEN and the Malnutrition Task Force. Agency:M&F Health. Campaign:UK Malnutrition Awareness Week 2018. ... Overall there were 12.2 million opportunities to see the campaign on social media.

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  • McCann Health London bolsters creative leadership team McCann Health London bolsters creative leadership team

    Some of his notable campaigns include the ‘Urban Eye Test’ campaign for OCO Opticians of Shoreditch, and the Silver-Lion award-winning ‘Make a Nappy Happy’ campaign for Docusol. ... Before joining the London team, he worked on the launch of

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CSafe Global

CSafe Global is the only global provider of a full line of cold chain solutions and is the world’s largest...

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InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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