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awareness campaign
This page shows the latest awareness campaign news and features for those working in and with pharma, biotech and healthcare.
Making social sexy
Nowhere is this more true than in sexual health. And this is where the internet, in particular social media, could play a key role in normalising sexual health from an awareness, ... This means going beyond the big, beautiful awareness campaign and using
Latest news
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PMEA 2020: continuing to recognise excellence in improving patient outcomes
Winner: I Am Number 17 – A Rare Disease Awareness Campaign by Takeda UK with support from Hill Knowlton Strategies.
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World Diabetes Day 2019
The findings coincide with World Diabetes Day, a global awareness campaign focused on diabetes mellitus. ... The results of this international survey demonstrate that more needs to be done to raise awareness of diabetes and its causes.
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M&F Health, 90TEN and Sanofi among big winners at Communiqué Awards
There were a few standout winners, however. Most notable among these was M&F Health, which won no fewer than four award categories for its campaign for UK Malnutrition Awareness Week, ... M&F: standout winners for their UK Malnutrition Awareness Week
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McCann’s Breath of Life diagnostic wins Cannes Lion prize
The campaign drew creative inspiration from traditional Chinese ‘blowing-ink’ art, whereby the size of animated trees in the app grow to reflect the user’s lung capacity. ... These included two winners from the UK – Havas Lynx, Manchester’s HIV
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emotive partners with Rare Disease UK for public awareness campaign
Healthcare communications agency emotive has teamed up with Rare Disease UK to develop a public awareness campaign, which will be launched ahead of Rare Disease Day on 28 February. ... Partnering with emotive, Rare Disease UK hopes that the agency can
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Latest Intelligence
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Case study: Project Family
Campaign:Project Family. Timescale:N/A. Ferring has spent decades tackling unmet needs to help people around the world build families and live better lives. ... This highlighted a need for increased public education about the prevalence and emotional
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Case study: What we're made of
In addition we initiated an awareness campaign to raise the profile of hydration in the healthcare system, underlining its importance and providing much- needed support to SaLTs and dietitians in their ... The awareness campaign uses detailed images of
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Case study: Ovarian Cancer Action (OCA)
Client:N/A. Agency:Ovarian Cancer Action (OCA). Campaign:Ovarian Cancer Action (OCA). Timescale:N/A. Ovarian Cancer Action acknowledged there has been little change in symptom awareness among women over ... While there is no screening tool for the
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Case study: Tackle TD for Bayer UK
Depressingly, just 8% of potential patients get treatment. Bayer wanted a creative campaign to raise awareness of the under- diagnosed, treatable condition and affect behaviour change – directly targeting potential patients to ... The campaign scored
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Case study: UK Malnutrition Awareness Week 2018
Client:BAPEN and the Malnutrition Task Force. Agency:M&F Health. Campaign:UK Malnutrition Awareness Week 2018. ... Overall there were 12.2 million opportunities to see the campaign on social media.
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Latest appointments
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McCann Health London bolsters creative leadership team
Some of his notable campaigns include the ‘Urban Eye Test’ campaign for OCO Opticians of Shoreditch, and the Silver-Lion award-winning ‘Make a Nappy Happy’ campaign for Docusol. ... Before joining the London team, he worked on the launch of
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Latest from PMHub
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WHITE PAPER: Why do men die younger?
Raising awareness- by making the problem more visible, it is hoped that men will learn to identify harmful behaviours in themselves, along with enabling healthcare professionals (HCPs) to better identify warning ... A good example of how to creatively
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5 quick tips for improving diverse patient recruitment
We all learn in different ways and it’s important to consider that for your clinical trial awareness campaign. ... trial awareness campaign materials, are available in relevant multiple languages can help you to reach a much wider audience.
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Unfinished Plans featured in Daily Mail as actor urges young people struggling with thoughts of suicide to speak out
As part of our ‘Creativity for Good’ initiative, Hamell were selected by PAPYRUS to develop a campaign to raise awareness of this pressing issue and to raise money for this amazing ... To find out more about the Unfinished Plans campaign and ways to
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Wilmington Healthcare appoints new Head of Digital
He also led a team of cross functional stakeholders and external agencies to deliver a consumer-facing multichannel awareness campaign for a rare disease, winning a Pfizer global innovation award in
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Fishawack Health launches global ‘PsoriasIS NOT CONTAGIOUS’ mask campaign for World Psoriasis Day 2020
Fishawack Health launches global disease awareness campaign, supported by the community of Psoriasis Warriors to de-stigmatize psoriasis during the COVID-19 pandemic. ... Fishawack Health has announced the launch of PsoriasIS NOT CONTAGIOUS, a pro-bono
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COVID-19 Updates and Daily News
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- AZ showcases data for next-generation PARP inhibitor AZD5305
- GSK discontinues two feladilimab trials in head and neck cancer
- Sanofi pays $160m upfront to acquire Tidal Therapeutics
- Novavax seeks FDA emergency approval for COVID-19 vaccine by May
- Pfizer/BioNTech say their COVID-19 vaccine can be stored at warmer temperatures
- FDA approves new self-injection administration for Xolair
- Lilly asks to revoke emergency authorisation for bamlanivimab monotherapy in the US
- CureVac outlines COVID-19 vaccine production plans ahead of regulatory approval
- Alexion and NICE agree confidential discount for Ultomiris use on the NHS
- Novartis’ MS therapy Kesimpta reduces risk of disability progression regardless of relapses
- Merck & Co halts development of potential COVID-19 drug MK-7110
- Virtually, the same: Is it time to rethink congress strategy?
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CSafe Global
CSafe Global is the only global provider of a full line of cold chain solutions and is the world’s largest...
Latest intelligence
- InSite Events™ National Pharma Meeting: A Customer Story
- How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
- Fear or encouragement, which is best to drive behaviour change?
- The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
- The unheard, unseen, and uncorrected effects of COVID-19
- The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...
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