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awareness campaign

This page shows the latest awareness campaign news and features for those working in and with pharma, biotech and healthcare.

World Diabetes Day 2019

The findings coincide with World Diabetes Day, a global awareness campaign focused on diabetes mellitus. ... The results of this international survey demonstrate that more needs to be done to raise awareness of diabetes and its causes.

Latest news

M&F Health, 90TEN and Sanofi among big winners at Communiqué Awards

There were a few standout winners, however. Most notable among these was M&F Health, which won no fewer than four award categories for its campaign for UK Malnutrition Awareness Week, ... M&F: standout winners for their UK Malnutrition Awareness Week
McCann’s Breath of Life diagnostic wins Cannes Lion prize

The campaign drew creative inspiration from traditional Chinese ‘blowing-ink’ art, whereby the size of animated trees in the app grow to reflect the user’s lung capacity. ... These included two winners from the UK – Havas Lynx, Manchester’s HIV
emotive partners with Rare Disease UK for public awareness campaign

Healthcare communications agency emotive has teamed up with Rare Disease UK to develop a public awareness campaign, which will be launched ahead of Rare Disease Day on 28 February. ... Partnering with emotive, Rare Disease UK hopes that the agency can
MSD supports Jabs for the Boys campaign

HPV Action has launched a human papillomavirus (HPV) awareness campaign backed by pharma firm Merck Sharp and Dohme (MSD). ... The campaign aims to drive awareness of diseases in men caused by HPV, and In the UK there are around 2, 000 cancer cases and 48
MHRA joins Instagram as part of Yellow Card drive

The MHRA has increased its use of social media for its latest campaign to encourage the public to report any suspected side effects from taking over-the-counter medicines. ... All regulatory reporting systems suffering from under-reporting and the MHRA

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Latest Intelligence

The power of high-value, highly relevant content to support clinical decisions

For example, we worked with a pharma client to increase awareness of a branded diabetes therapy ahead of launch. ... Analysis showed that the campaign yielded a 43% increase in awareness across more than 20, 000 GPs and specialists.
Breaking free

Digital interactions – through personalised, targeted content – can help. We’ve seen numerous examples of this, such as a coordinated digital campaign featuring key opinion leaders aimed to enhance the conversation between ... Analysis showed that
Innovation and digital health comms recognised at Communiqué Awards

The immersive '4D' lift experience was the centrepiece of the See Below campaign. ... The work was centred around an awareness campaign on meningococcal meningitis, and the need for vaccination, targeting 15-24-year olds – the second highest at-risk
Galderma launches Rosacea awareness campaign

Campaign comes on the back of Rosacea Awareness Month. Galderma, Nestlé Skin Health’s medical solutions business, has launched a social media campaign to show the hidden impact of rosacea, a ... experiences.”. The campaign will run across the whole
How pharma can unlock the potential of influencer marketing

Look to identify celebrities or high-profile medical professionals who are passionate about your disease awareness campaign or patients with the condition, and collaborate with them to reach and engage other ... Choosing the right influencer(s) is

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Latest from PMHub

Emotional Recognition using Facial Analysis

Our client wanted to understand physicians’ response to communications materials designed for a disease awareness campaign, so their technology was ideal for the project’s objective.
Review of Disease Promotion Campaign using Facial Analysis

Our client had developed a visual and emotion-invoking, online disease awareness campaign aimed at challenging physicians’ current perceptions of treatment. ... help encourage the client’s local operating companies to adopt and roll out the campaign.
Does your pre-launch strategy really drive behaviour change?

This helped them reach a wider network of undiagnosed patients. Additionally, a disease awareness campaign to illustrate the importance of accurate diagnosis became an integral part of the launch strategy. ... The brand team would have also missed the
Spotlight interview: 15 minutes on PR in pharma

However, PR has always been about building third-party relationships to support the credibility and influence of a brand or campaign and the one thing that social media has opened up ... disease awareness campaign; all of our work is great if it is
90TEN named Best Agency in Continental Europe at PRWeek Global Awards

Refreshing self-awareness”. 90TEN’s Flight HIV101 campaign, on behalf of Gilead, aimed to help gay men living with HIV discuss long-term health with their doctor. ... The campaign champions everyone’s right to have a family and tackles maternal