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awareness campaign

This page shows the latest awareness campaign news and features for those working in and with pharma, biotech and healthcare.

emotive partners with Rare Disease UK for public awareness campaign

emotive partners with Rare Disease UK for public awareness campaign

Healthcare communications agency emotive has teamed up with Rare Disease UK to develop a public awareness campaign, which will be launched ahead of Rare Disease Day on 28 February. ... Partnering with emotive, Rare Disease UK hopes that the agency can

Latest news

  • MSD supports Jabs for the Boys campaign MSD supports Jabs for the Boys campaign

    HPV Action has launched a human papillomavirus (HPV) awareness campaign backed by pharma firm Merck Sharp and Dohme (MSD). ... The campaign aims to drive awareness of diseases in men caused by HPV, and In the UK there are around 2, 000 cancer cases and 48

  • MHRA joins Instagram as part of Yellow Card drive MHRA joins Instagram as part of Yellow Card drive

    The MHRA has increased its use of social media for its latest campaign to encourage the public to report any suspected side effects from taking over-the-counter medicines. ... All regulatory reporting systems suffering from under-reporting and the MHRA

  • Janssen launches UK blood cancer awareness campaign Janssen launches UK blood cancer awareness campaign

    Janssen Pharmaceuticals has launched a new campaign to raise awareness of the 137 variations of blood cancer, including leukaemia, lymphoma and multiple myeloma. ... The Make Blood Cancer Visible campaign coincides with blood cancer awareness month and

  • Norgine moves to raise awareness of head and neck cancer procedure Norgine moves to raise awareness of head and neck cancer procedure

    Norgine has partnered with the European Head and Neck Society (EHNS) on its Make Sense Campaign to help raise awareness of sentinel lymph node biopsy, mapping and identification in head and ... The new initiative will build on EHNS’ established Make

  • Lilly and NRAS launch arthritis awareness film campaign Lilly and NRAS launch arthritis awareness film campaign

    Eli Lilly and the National Rheumatoid Arthritis Society (NRAS) have launched a film-led disease awareness campaign in the UK for rheumatoid arthritis. ... The film - called Behind The Smile - coincides with rheumatoid arthritis (RA) awareness week and

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Latest Intelligence

  • How pharma can unlock the potential of influencer marketing How pharma can unlock the potential of influencer marketing

    Look to identify celebrities or high-profile medical professionals who are passionate about your disease awareness campaign or patients with the condition, and collaborate with them to reach and engage other ... Choosing the right influencer(s) is

  • Finding the patient voice Finding the patient voice

    Any awareness campaign should focus on providing information about participation, rather than encouraging it.

  • A new picture A new picture

    campaign. Brands today need advertising agencies to be much more than campaign factories. ... The questions we ask ourselves start working harder for us. Rather than broadly asking, ‘How can we raise awareness of our campaign?’ or ‘How can we

  • How Bayer transformed its approach to digital How Bayer transformed its approach to digital

    It's an awareness campaign for long-active contraceptives, where Bayer's products include Mirena and the Yasmin range. ... It is, of course, a phenomenal amount of views for a pharmaceutical company video and to help it achieve this the campaign went big

  • Case study: Overcoming resistance Case study: Overcoming resistance

    A comprehensive traditional and social media press office raised awareness of the campaign in the consumer media and online. ... For a campaign of a very modest budget which was delivered in a mere six weeks to raise awareness amongst 11 million people

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