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awareness campaigns

This page shows the latest awareness campaigns news and features for those working in and with pharma, biotech and healthcare.

Incisive Health and 90TEN take home Integrated Communications awards

Incisive Health and 90TEN take home Integrated Communications awards

This involves using multiple different communications channels to target the right message to the right audience, and in both award categories, the campaigns yielded convincing evidence that they had positively influenced ... landscape for Roche UK. It

Latest news

  • Improving childhood cancer survival rates in developing countries Improving childhood cancer survival rates in developing countries

    Raising awareness. To raise public and professional awareness of cancer we have organised campaigns using national and regional media outlets. ... This reduces travelling distances for families and also raises further awareness about curative potential

  • Agency round up news Agency round up news

    Precisioneffect acquires new agency. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Founded in 1992, Big Pink has

  • Pharma’s digital patient engagement innovators identified Pharma’s digital patient engagement innovators identified

    With resources that range from educational videos to healthcare service locators and beyond, the Swiss pharma company is able to drive “patient support and awareness with their advocacy campaigns”.

  • NHS grows digital healthcare professionals network NHS grows digital healthcare professionals network

    It also allows pharmaceutical companies to run promotional and educational disease awareness campaigns directly targeting NHS staff. ... Grime added: “ The volume and size of client campaigns are increasing month on month as advertisers realise NHS

  • Man Boobs campaign wins at D&AD Impact Awards Man Boobs campaign wins at D&AD Impact Awards

    A breast cancer awareness campaign that made headlines across the world has been recognised for its creative contribution to society at the inaugural D&AD Impact Awards in New York. ... s anti-acid awareness campaign 'Beauty Tips' for Make Love Not Scars

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Latest Intelligence

  • Re-awakening the emotion in healthcare communications Re-awakening the emotion in healthcare communications

    However, I would argue the industry has struggled to remain within the Code while delivering creative, emotive campaigns. ... Don’t get me wrong, there have been excellent examples of product and disease awareness campaigns in recent times using

  • Allergies and asthma Allergies and asthma

    managed due to a lack of awareness and a shortage of medical specialists. ... Public awareness campaigns, street marketing events, EU and national political lobbying, annual congresses and focus meetings or educational tools are just some of the

  • Case study: Immunology education Case study: Immunology education

    3.Develop impactful practice-changing programmes using multiple touch points – annual conferences; regional workshops; awareness campaigns at key congresses; Arena web portal and newsletters.

  • Case study: Immunology education Case study: Immunology education

    3.Develop impactful practice-changing programmes using multiple touch points – annual conferences; regional workshops; awareness campaigns at key congresses; Arena web portal and newsletters.

  • Market researchers must become internal consultants Market researchers must become internal consultants

    My first and most important priority is to raise awareness of the vital work that goes on within EphMRA,” he says. “ ... Hein points to the importance of patient education campaigns. “ In oncology, raising awareness of the disease is vital.

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Latest appointments

  • Tonic Life Communications strengthens leadership team Tonic Life Communications strengthens leadership team

    Ungar has more than 15 years’experience in healthcare public relations and her expertise lies in delivering strategic campaigns surrounding market shaping/disease awareness, FDA approvals, secondary indications, as well as

  • Hanover Health bolsters PR leadership team Hanover Health bolsters PR leadership team

    2014. Prior to this, Davies held senior corporate communications roles at both AstraZeneca and the BBC, and led the campaigns and digital engagement team at the Royal College of Nursing. ... 2011. She brings experience in pre- and post-launch global

  • MHP Communications adds two directors to health unit MHP Communications adds two directors to health unit

    Also joining MHP is Stephanie Snow (pictured left), who brings over 20 years of pharmaceutical and healthcare communications expertise to the health director role, with particular experience in disease awareness campaigns,

  • Spink appoints ex political comms head Spink appoints ex political comms head

    Spink appoints ex political comms head. James Butcher to lead awareness campaigns for the healthcare comms agency. ... Previously at the office of Conservative MP Tim Loughton, where he was responsible for all media communications, Butcher (pictured)

  • MHP Health strengthens team with four hires MHP Health strengthens team with four hires

    Pogson has over a decade of experience in pharma and healthcare communications, having advised clients across a broad range of communications disciplines including data and regulatory communications, disease awareness campaigns, market

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Latest from PMHub

  • Wearables and Healthcare

    In order to leverage health benefit through full integration into the healthcare system, significant investment in time, technology, systems, awareness campaigns, education and training will be necessary over the coming years.

  • Nobull Communications

    Armed with a bursting book of industry contacts, experience and creativity, we create results-driven lifestyle campaigns that boost brand awareness whilst supporting every client’s commercial needs and objectives. ... From brief to evaluation of

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Cogora

Cogora has been a leader in healthcare publishing for over 30 years and has become one of the leading full-service...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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