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awareness campaigns

This page shows the latest awareness campaigns news and features for those working in and with pharma, biotech and healthcare.

Q&A: Nicola Walsby

Q&A: Nicola Walsby

I am always moved when we receive responses from patients to disease awareness campaigns that prompted a discussion with a doctor, or led to an early diagnosis of a life-threatening ... One of the campaigns I’m proudest of this year is our work with

Latest news

  • KYNE expands presence to London KYNE expands presence to London

    She also spent time at Ogilvy Healthworld, where she led global brand and disease awareness campaigns.

  • Incisive Health and 90TEN take home Integrated Communications awards Incisive Health and 90TEN take home Integrated Communications awards

    communications. This involves using multiple different communications channels to target the right message to the right audience, and in both award categories the campaigns yielded convincing evidence that they had positively ... landscape for Roche UK.

  • Improving childhood cancer survival rates in developing countries Improving childhood cancer survival rates in developing countries

    Raising awareness. To raise public and professional awareness of cancer we have organised campaigns using national and regional media outlets. ... This reduces travelling distances for families and also raises further awareness about curative potential

  • Agency round up news Agency round up news

    Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Founded in 1992, Big Pink has

  • Pharma’s digital patient engagement innovators identified Pharma’s digital patient engagement innovators identified

    With resources that range from educational videos to healthcare service locators and beyond, the Swiss pharma company is able to drive “patient support and awareness with their advocacy campaigns”.

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Latest Intelligence

  • All change – how untangling human behaviour can encourage better health All change – how untangling human behaviour can encourage better health

    not capable of change’ to ‘it will never happen to me’, making for a tangle of nuances that can neutralise broad brush campaigns. ... As campaigns become more sophisticated and their results are measured and analysed to shape campaigns across

  • Now that COVID-19 vaccines have been approved, it’s our turn, healthcare communicators Now that COVID-19 vaccines have been approved, it’s our turn, healthcare communicators

    Usually we draw on data insights from similar historical disease awareness or vaccination campaigns and make reasonable assumptions that inform where we start. ... But our ‘little black books’ on driving awareness of vaccine-preventable diseases, and

  • Taking a holistic approach to patient care Taking a holistic approach to patient care

    There have been many health campaigns that have aimed to raise awareness of the importance of emotional and mental health. ... Awareness of the many ways a diagnosis of a condition can impact a person – physically, emotionally and socially – is a

  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    For pharma, developing disease awareness campaigns, patient support programmes and public health initiatives with nudge theory in mind can offer an effective approach.”. ... a given outcome, and then identifies the key barriers from which we can build

  • What pharma marketers can learn from Disney

    brand. From publications in phase 2, to unbranded awareness campaigns in phase 3, through to promotional campaigns at launch, there is a need for content to evolve and to continuously optimise ... Channels such as YouTube, while immensely popular among

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Latest appointments

  • New hire and promotions announced at Evoke KYNE New hire and promotions announced at Evoke KYNE

    She specialises in awareness campaigns and special events, having worked with high- profile physicians, celebration and influencers on behalf of major pharma companies.

  • McCann Health London bolsters creative leadership team McCann Health London bolsters creative leadership team

    He began his career at Abbott Mead Vickers BBDO, where he worked on campaigns for BT, Pepsi and Wrangler Jeans. ... Before joining the London team, he worked on the launch of national and international campaigns, including a meningitis awareness campaign

  • Makara Health bolsters team with six new hires Makara Health bolsters team with six new hires

    Harris joins from Havas Lynx, where she worked for three years across a number of branded, disease awareness and internal comms campaigns. ... disease awareness activities.

  • Tonic Life Communications strengthens leadership team Tonic Life Communications strengthens leadership team

    Ungar has more than 15 years’ experience in healthcare public relations and her expertise lies in delivering strategic campaigns surrounding market shaping/disease awareness, FDA approvals, secondary indications, as well as

  • Hanover Health bolsters PR leadership team Hanover Health bolsters PR leadership team

    2014. Prior to this, Davies held senior corporate communications roles at both AstraZeneca and the BBC, and led the campaigns and digital engagement team at the Royal College of Nursing. ... 2011. She brings experience in pre- and post-launch global

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Latest from PMHub

More from PMHub
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Aptus Health

Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...

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