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awareness campaigns

This page shows the latest awareness campaigns news and features for those working in and with pharma, biotech and healthcare.

Q&A: Nicola Walsby

Q&A: Nicola Walsby

I am always moved when we receive responses from patients to disease awareness campaigns that prompted a discussion with a doctor, or led to an early diagnosis of a life-threatening ... One of the campaigns I’m proudest of this year is our work with

Latest news

  • KYNE expands presence to London KYNE expands presence to London

    She also spent time at Ogilvy Healthworld, where she led global brand and disease awareness campaigns.

  • Incisive Health and 90TEN take home Integrated Communications awards Incisive Health and 90TEN take home Integrated Communications awards

    communications. This involves using multiple different communications channels to target the right message to the right audience, and in both award categories the campaigns yielded convincing evidence that they had positively ... landscape for Roche UK.

  • Improving childhood cancer survival rates in developing countries Improving childhood cancer survival rates in developing countries

    Raising awareness. To raise public and professional awareness of cancer we have organised campaigns using national and regional media outlets. ... This reduces travelling distances for families and also raises further awareness about curative potential

  • Agency round up news Agency round up news

    Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Founded in 1992, Big Pink has

  • Pharma’s digital patient engagement innovators identified Pharma’s digital patient engagement innovators identified

    With resources that range from educational videos to healthcare service locators and beyond, the Swiss pharma company is able to drive “patient support and awareness with their advocacy campaigns”.

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Latest Intelligence

  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    For pharma, developing disease awareness campaigns, patient support programmes and public health initiatives with nudge theory in mind can offer an effective approach.”. ... a given outcome, and then identifies the key barriers from which we can build

  • What pharma marketers can learn from Disney

    brand. From publications in phase 2, to unbranded awareness campaigns in phase 3, through to promotional campaigns at launch, there is a need for content to evolve and to continuously optimise ... Channels such as YouTube, while immensely popular among

  • Re-awakening the emotion in healthcare communications Re-awakening the emotion in healthcare communications

    However, I would argue the industry has struggled to remain within the Code while delivering creative, emotive campaigns. ... Don’t get me wrong, there have been excellent examples of product and disease awareness campaigns in recent times using

  • Case study: #Savethemale Case study: #Savethemale

    Client:CALM - The Campaign Against Living Miserably. Agency:Hanover Communications. Campaign: #Savethemale - raising awareness and money to prevent male suicide. ... Social media was crucial in helping us to drive awareness around our campaigns, allowing

  • Allergies and asthma Allergies and asthma

    managed due to a lack of awareness and a shortage of medical specialists. ... Public awareness campaigns, street marketing events, EU and national political lobbying, annual congresses and focus meetings or educational tools are just some of the

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Latest appointments

  • McCann Health London bolsters creative leadership team McCann Health London bolsters creative leadership team

    He began his career at Abbott Mead Vickers BBDO, where he worked on campaigns for BT, Pepsi and Wrangler Jeans. ... Before joining the London team, he worked on the launch of national and international campaigns, including a meningitis awareness campaign

  • Makara Health bolsters team with six new hires Makara Health bolsters team with six new hires

    Harris joins from Havas Lynx, where she worked for three years across a number of branded, disease awareness and internal comms campaigns. ... disease awareness activities.

  • Tonic Life Communications strengthens leadership team Tonic Life Communications strengthens leadership team

    Ungar has more than 15 years’ experience in healthcare public relations and her expertise lies in delivering strategic campaigns surrounding market shaping/disease awareness, FDA approvals, secondary indications, as well as

  • Hanover Health bolsters PR leadership team Hanover Health bolsters PR leadership team

    2014. Prior to this, Davies held senior corporate communications roles at both AstraZeneca and the BBC, and led the campaigns and digital engagement team at the Royal College of Nursing. ... 2011. She brings experience in pre- and post-launch global

  • MHP Communications adds two directors to health unit MHP Communications adds two directors to health unit

    Also joining MHP is Stephanie Snow (pictured left), who brings over 20 years of pharmaceutical and healthcare communications expertise to the health director role, with particular experience in disease awareness campaigns,

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Latest from PMHub

  • Tackling obesity via green prescribing: A piece of cake or a half-baked strategy? Tackling obesity via green prescribing: A piece of cake or a half-baked strategy?

    Companies and Government must move away from a reliance on awareness raising tactics such as advertising campaigns that have a superficial impact. ... These campaigns should be replaced or at least supplemented with research and policies aimed at

  • When community can inspire a social media movement When community can inspire a social media movement

    But is this really the case? More and more each day I see that the industry is embracing this form of communication, from corporate engagement on Twitter, to disease awareness campaigns ... a rare disease such as vasculitis, and dedicating either time,

  • Top 5 tips for a multi-indication product launch

    This involves planning activities like a situation analysis to understand the treatment landscape, market-shaping, awareness campaigns, development of a brand launch strategy, brand messaging, and customer-facing tactics.

  • Havas Lynx Group elevates Jon Chapman and Paul Kinsella to CCOs Havas Lynx Group elevates Jon Chapman and Paul Kinsella to CCOs

    With over 16 years’ experience in both consumer and health advertising, Chapman has worked across groundbreaking campaigns, including disease awareness, patient activation, brand launches, and social initiatives.

  • The impact of 5G on digital marketing

    Expect retail brands to augment the in-store experience with eye-popping offers, and I am looking forward to working on diseases awareness campaigns that will bring to life patients’ stories ... Video proliferation. More speed and near-zero latency are

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