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awareness campaigns

This page shows the latest awareness campaigns news and features for those working in and with pharma, biotech and healthcare.

Q&A: Nicola Walsby

Q&A: Nicola Walsby

I am always moved when we receive responses from patients to disease awareness campaigns that prompted a discussion with a doctor, or led to an early diagnosis of a life-threatening ... One of the campaigns I’m proudest of this year is our work with

Latest news

  • KYNE expands presence to London KYNE expands presence to London

    She also spent time at Ogilvy Healthworld, where she led global brand and disease awareness campaigns.

  • Incisive Health and 90TEN take home Integrated Communications awards Incisive Health and 90TEN take home Integrated Communications awards

    communications. This involves using multiple different communications channels to target the right message to the right audience, and in both award categories the campaigns yielded convincing evidence that they had positively ... landscape for Roche UK.

  • Improving childhood cancer survival rates in developing countries Improving childhood cancer survival rates in developing countries

    Raising awareness. To raise public and professional awareness of cancer we have organised campaigns using national and regional media outlets. ... This reduces travelling distances for families and also raises further awareness about curative potential

  • Agency round up news Agency round up news

    Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Founded in 1992, Big Pink has

  • Pharma’s digital patient engagement innovators identified Pharma’s digital patient engagement innovators identified

    With resources that range from educational videos to healthcare service locators and beyond, the Swiss pharma company is able to drive “patient support and awareness with their advocacy campaigns”.

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Latest Intelligence

  • Re-awakening the emotion in healthcare communications Re-awakening the emotion in healthcare communications

    However, I would argue the industry has struggled to remain within the Code while delivering creative, emotive campaigns. ... Don’t get me wrong, there have been excellent examples of product and disease awareness campaigns in recent times using

  • Allergies and asthma Allergies and asthma

    managed due to a lack of awareness and a shortage of medical specialists. ... Public awareness campaigns, street marketing events, EU and national political lobbying, annual congresses and focus meetings or educational tools are just some of the

  • Case study: Immunology education Case study: Immunology education

    3.Develop impactful practice-changing programmes using multiple touch points – annual conferences; regional workshops; awareness campaigns at key congresses; Arena web portal and newsletters.

  • Market researchers must become internal consultants Market researchers must become internal consultants

    My first and most important priority is to raise awareness of the vital work that goes on within EphMRA,” he says. ... Hein points to the importance of patient education campaigns. “In oncology, raising awareness of the disease is vital.

  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    There are a lot of new services, including digital channels, plus close scrutiny of certification procedures for campaigns, medical writing and so on. ... The use of digital channels in creating increased engagement, either with healthcare providers (HCP)

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Latest appointments

  • Tonic Life Communications strengthens leadership team Tonic Life Communications strengthens leadership team

    Ungar has more than 15 years’ experience in healthcare public relations and her expertise lies in delivering strategic campaigns surrounding market shaping/disease awareness, FDA approvals, secondary indications, as well as

  • Hanover Health bolsters PR leadership team Hanover Health bolsters PR leadership team

    2014. Prior to this, Davies held senior corporate communications roles at both AstraZeneca and the BBC, and led the campaigns and digital engagement team at the Royal College of Nursing. ... 2011. She brings experience in pre- and post-launch global

  • MHP Communications adds two directors to health unit MHP Communications adds two directors to health unit

    Also joining MHP is Stephanie Snow (pictured left), who brings over 20 years of pharmaceutical and healthcare communications expertise to the health director role, with particular experience in disease awareness campaigns,

  • Spink appoints ex political comms head Spink appoints ex political comms head

    James Butcher to lead awareness campaigns for the healthcare comms agency. ... Previously at the office of Conservative MP Tim Loughton, where he was responsible for all media communications, Butcher (pictured) will be working across awareness campaigns

  • MHP Health strengthens team with four hires MHP Health strengthens team with four hires

    Pogson has over a decade of experience in pharma and healthcare communications, having advised clients across a broad range of communications disciplines including data and regulatory communications, disease awareness campaigns, market

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Latest from PMHub

  • Nine 'Golds' for the Havas Lynx Group as it celebrates best ever PM Society Awards success

    Creative campaigns to raise awareness of an incredible milestone in modern HIV treatment and the danger of a second heart attack has helped a global communications agency achieve its best ever ... Creative campaigns to raise awareness of an incredible

  • More tell, less sell: HCP-centric comms

    Disease awareness campaigns, as objective mediums, have been utilised to good effect to indirectly boost related drug sales and it is only through similar separation from promotional content that future materials

  • Wearables and Healthcare

    In order to leverage health benefit through full integration into the healthcare system, significant investment in time, technology, systems, awareness campaigns, education and training will be necessary over the coming years.

  • Anatomy Health

    This includes:. Patient programme planning and strategy (branded and disease awareness campaigns).

  • What does programmatic advertising mean for your pharma marketing strategy?

    Outside the US, programmatic advertising is predominantly used in non-promotional areas, such as disease awareness campaigns and service-related content. ... In this way, marketers can deliver precisely personalised messages, resulting in more

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