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Ayogo

This page shows the latest Ayogo news and features for those working in and with pharma, biotech and healthcare.

Merck turns to gamification in diabetes

Merck turns to gamification in diabetes

Working with Ayogo on mobile app to improve adherence. Merck &Co is working on a new mobile app for type 2 diabetes patients to help them keep taking their medicines as ... Users feel like they are getting gold for having fun but really they get it for

Latest news

  • Sanofi launches a monster mobile diabetes game Sanofi launches a monster mobile diabetes game

    The free game was developed as part of a partnership between Sanofi UK, Diabetes UK and behavioural change gaming firm Ayogo Health. ... Michael Fergusson, CEO at Ayogo Health, said: “As game designers, watching children play Monster Manor has been

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PMEA Awards 2020

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Origins Insights

Our goal is to identify and embed transformational patient insights as a fundamental part of the drug development process. As...

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InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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