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Ayogo

This page shows the latest Ayogo news and features for those working in and with pharma, biotech and healthcare.

Merck turns to gamification in diabetes

Merck turns to gamification in diabetes. Working with Ayogo on mobile app to improve adherence. ... Users feel like they are getting gold for having fun but really they get it for engagement,” Ayogo CEO Michael Fergusson said.

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Sanofi launches a monster mobile diabetes game

The free game was developed as part of a partnership between Sanofi UK, Diabetes UK and behavioural change gaming firm Ayogo Health. ... Michael Fergusson, CEO at Ayogo Health, said: “ As game designers, watching children play Monster Manor has been

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