This page shows the latest b2b news and features for those working in and with pharma, biotech and healthcare.
Ark Communications rebrands. BBN International, an independent organisation of international B2B communication agencies has announced that its exclusive Belgian partner Ark Communications will rebrand as Ark BBN. ... The change aims to strengthen its
Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and
Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in
Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of
Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive
Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.
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For years it’s been one-way traffic – with pharma looking across at B2C and B2B to observe the exciting stuff going on,” said James Mayfield, Creative Director, Purple Agency. ... But now it’s really opened up. We’re starting to have really
We need to embrace digital and intelligent engagement, because if this survey by Gartner is correct, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels in
Research suggests that the average B2B buyers are now two-thirds of the way through their purchasing journey before they talk to sales, highlighting the importance of high quality digital engagement ... That’s the definition of omnichannel excellence
Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.
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Anthony Deal joins as art director, bringing an abundance of B2B design experience, with particular expertise in motion, print and digital.
Kemp has previously worked on briefs for B2B and B2C projects.
He said: “Our niche in international B2B communications with a specific focus in life science, industry and technology has made us one of the region’s most successful agencies.
clinical projects and B2B opportunities into new contracts.
Sunil Ramkali and Elisabet Ek join as partners. Swedish B2B W Communication Agency has named Sunil Ramkali and Elisabet Ek as its new partners.
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AI, robotics and virtual reality will finally be deployed to their full potential, disrupting many industries, from healthcare to B2B technology and of course, PR and marketing.
After graduating with a degree in biochemistry, Harriet embarked upon a career in marketing – gaining over 7 years of experience in B2B marketing for an array of technology clients, both in
With an integrated advertising, marketing and media planning background, Richard has for 20 years managed communications programmes for b2b and b2c clients across ATL and BTL campaigns across health, luxury, property,
Scienopsis provides life sciences B2B companies with digital and traditional technical marketing services.
It’s also worth noting that the origins of inbound marketing come from B2B although the broader concept is just as relevant to B2C, that’s where the overlap with content
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We are the medical communications experts within McCann Health. Communicating science to bring meaning and positive change to people’s lives....