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b2b

This page shows the latest b2b news and features for those working in and with pharma, biotech and healthcare.

ROAD wins new account, Ark rebrands and Ashfield sees third intake of writers

ROAD wins new account, Ark rebrands and Ashfield sees third intake of writers

Ark Communications rebrands. BBN International, an independent organisation of international B2B communication agencies has announced that its exclusive Belgian partner Ark Communications will rebrand as Ark BBN. ... The change aims to strengthen its

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

  • A unique ecosystem A unique ecosystem

    Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in

  • Adapting to the digital age Adapting to the digital age

    Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

  • Media planning on a global scale Media planning on a global scale

    Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive

  • Good Relations to support launch of OTC drugs from infirst Healthcare Good Relations to support launch of OTC drugs from infirst Healthcare

    Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.

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Latest Intelligence

  • Is creativity in quarantine? Is creativity in quarantine?

    For years it’s been one-way traffic – with pharma looking across at B2C and B2B to observe the exciting stuff going on,” said James Mayfield, Creative Director, Purple Agency. ... But now it’s really opened up. We’re starting to have really

  • Shaping the organisation to enable intelligent, precision engagement Shaping the organisation to enable intelligent, precision engagement

    We need to embrace digital and intelligent engagement, because if this survey by Gartner is correct, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels in

  • Combining hard technology with human skills Combining hard technology with human skills

    Research suggests that the average B2B buyers are now two-thirds of the way through their purchasing journey before they talk to sales, highlighting the importance of high quality digital engagement ... That’s the definition of omnichannel excellence

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.

  • Marketing

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McCann Health Medical Communications

We are the medical communications experts within McCann Health. Communicating science to bring meaning and positive change to people’s lives....

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