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b2b

This page shows the latest b2b news and features for those working in and with pharma, biotech and healthcare.

ROAD wins new account, Ark rebrands and Ashfield sees third intake of writers

ROAD wins new account, Ark rebrands and Ashfield sees third intake of writers

Ark Communications rebrands. BBN International, an independent organisation of international B2B communication agencies has announced that its exclusive Belgian partner Ark Communications will rebrand as Ark BBN. ... The change aims to strengthen its

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

  • A unique ecosystem A unique ecosystem

    Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in

  • Adapting to the digital age Adapting to the digital age

    Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

  • Media planning on a global scale Media planning on a global scale

    Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive

  • Good Relations to support launch of OTC drugs from infirst Healthcare Good Relations to support launch of OTC drugs from infirst Healthcare

    Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.

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Latest Intelligence

  • The new reality of building a corporate brand in pharma The new reality of building a corporate brand in pharma

    This is not restricted to consumer brands – we are seeing more B2B companies target consumers, including pharma, which is also embracing modern marketing methods to build awareness and growth.

  • Is creativity in quarantine? Is creativity in quarantine?

    For years it’s been one-way traffic – with pharma looking across at B2C and B2B to observe the exciting stuff going on,” said James Mayfield, Creative Director, Purple Agency. ... But now it’s really opened up. We’re starting to have really

  • Shaping the organisation to enable intelligent, precision engagement Shaping the organisation to enable intelligent, precision engagement

    We need to embrace digital and intelligent engagement, because if this survey by Gartner is correct, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels in

  • Combining hard technology with human skills Combining hard technology with human skills

    Research suggests that the average B2B buyers are now two-thirds of the way through their purchasing journey before they talk to sales, highlighting the importance of high quality digital engagement ... That’s the definition of omnichannel excellence

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.

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Latest appointments

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Latest from PMHub

  • Onyx Health Targets Digital Growth with New Executive Director

    Prior to joining Onyx Health, Trevor was Marketing Manager for Pharma Nord one of Europe's largest dietary supplements manufacturers, where he was responsible for their UK B2B and B2C marketing

  • Wilmington Healthcare appoints new Head of Digital

    Mikko has also held roles in digital marketing, customer acquisition, and supporter retention at organisations across a range of industries, including publishing, politics, and B2B service delivery.

  • The impact of 5G on digital marketing

    AI, robotics and virtual reality will finally be deployed to their full potential, disrupting many industries, from healthcare to B2B technology and of course, PR and marketing.

  • Page & Page are Growing Page & Page are Growing

    After graduating with a degree in biochemistry, Harriet embarked upon a career in marketing – gaining over 7 years of experience in B2B marketing for an array of technology clients, both in

  • Page & Page: How much longer can they keep it a secret?

    With an integrated advertising, marketing and media planning background, Richard has for 20 years managed communications programmes for b2b and b2c clients across ATL and BTL campaigns across health, luxury, property,

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