Unlimited Group rebrands

Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

A unique ecosystem

Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in

Adapting to the digital age

Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

Media planning on a global scale

Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive

Good Relations to support launch of OTC drugs from infirst Healthcare

Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.

Is creativity in quarantine?

For years it’s been one-way traffic – with pharma looking across at B2C and B2B to observe the exciting stuff going on,” said James Mayfield, Creative Director, Purple Agency. ... But now it’s really opened up. We’re starting to have really

Shaping the organisation to enable intelligent, precision engagement

We need to embrace digital and intelligent engagement, because if this survey by Gartner is correct, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels in

Combining hard technology with human skills

Research suggests that the average B2B buyers are now two-thirds of the way through their purchasing journey before they talk to sales, highlighting the importance of high quality digital engagement ... That’s the definition of omnichannel excellence

How Augmented reality is disrupting healthcare

Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.

Marketing

RFA strengthens team with a host of hires and promotions

Anthony Deal joins as art director, bringing an abundance of B2B design experience, with particular expertise in motion, print and digital.

New faces at GCI Health, Porterhouse Medical and Research Partnership

Kemp has previously worked on briefs for B2B and B2C projects.

Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more

He said: “Our niche in international B2B communications with a specific focus in life science, industry and technology has made us one of the region’s most successful agencies.

Novacyt strengthens group with senior hire

clinical projects and B2B opportunities into new contracts.

W Communications strengthens management team

Sunil Ramkali and Elisabet Ek join as partners. Swedish B2B W Communication Agency has named Sunil Ramkali and Elisabet Ek as its new partners.

The impact of 5G on digital marketing

AI, robotics and virtual reality will finally be deployed to their full potential, disrupting many industries, from healthcare to B2B technology and of course, PR and marketing.

Page & Page are Growing

After graduating with a degree in biochemistry, Harriet embarked upon a career in marketing – gaining over 7 years of experience in B2B marketing for an array of technology clients, both in

Page & Page: How much longer can they keep it a secret?

With an integrated advertising, marketing and media planning background, Richard has for 20 years managed communications programmes for b2b and b2c clients across ATL and BTL campaigns across health, luxury, property,

Scienopsis

Scienopsis provides life sciences B2B companies with digital and traditional technical marketing services.

Pharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’

It’s also worth noting that the origins of inbound marketing come from B2B although the broader concept is just as relevant to B2C, that’s where the overlap with content