Unlimited Group rebrands

Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

A unique ecosystem

Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in

Adapting to the digital age

Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

Media planning on a global scale

Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive

Good Relations to support launch of OTC drugs from infirst Healthcare

Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.

How Augmented reality is disrupting healthcare

Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.

Marketing

Market access

Manufacturing, packaging and logistics

Redefining the real value within a good value proposition

Especially if your audience is ‘B2B’, there are probably personal, organisational and patient challenges to consider.

Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more

He said: “Our niche in international B2B communications with a specific focus in life science, industry and technology has made us one of the region’s most successful agencies.

Novacyt strengthens group with senior hire

clinical projects and B2B opportunities into new contracts.

W Communications strengthens management team

Sunil Ramkali and Elisabet Ek join as partners. Swedish B2B W Communication Agency has named Sunil Ramkali and Elisabet Ek as its new partners.

New faces at Open Plan

Rees (top right) joins from Kadence International where he was head of qualitative research, working across B2B, B2C and healthcare sectors.

NHS Long Term Plan - Digital is firmly on the agenda. Are you ready?

However, it’s also important to understand that even though we’re witnessing a decline in field sales (across all B2B industries), this doesn’t spell the end of road sales ... We’ve already established that Pharma is behind the times when we look

What Pharma can learn from B2B digital trends

And, pharma is no different. Digital transformation has changed B2B sales for good. ... expectations.”. Whilst B2B has had to play catch up with B2C, Pharma has been lagging even further behind.

Who says remote sales can't be personal?

Digital, or virtual, communication, is flexible, and cost-effective – and is becoming the norm across many UK B2B industries. Despite some people’s reluctance to move away from the comfort of

Page & Page are Growing

After graduating with a degree in biochemistry, Harriet embarked upon a career in marketing – gaining over 7 years of experience in B2B marketing for an array of technology clients, both in

Digital trends in B2B sales - how far behind is Pharma?

The modern approach to B2B sales is data-driven, and enabled by digital tools. ... But looking at many other B2B industries in the UK, the digital evidence all points towards success.