Unlimited Group rebrands

Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

A unique ecosystem

Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in

Adapting to the digital age

Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

Media planning on a global scale

Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive

Good Relations to support launch of OTC drugs from infirst Healthcare

Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.

Combining hard technology with human skills

Research suggests that the average B2B buyers are now two-thirds of the way through their purchasing journey before they talk to sales, highlighting the importance of high quality digital engagement ... That’s the definition of omnichannel excellence

How Augmented reality is disrupting healthcare

Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.

Marketing

Market access

Manufacturing, packaging and logistics

RFA strengthens team with a host of hires and promotions

Anthony Deal joins as art director, bringing an abundance of B2B design experience, with particular expertise in motion, print and digital.

New faces at GCI Health, Porterhouse Medical and Research Partnership

Kemp has previously worked on briefs for B2B and B2C projects.

Changes at Oxford PharmaGenesis, Reynolds-Mackenzie and more

He said: “Our niche in international B2B communications with a specific focus in life science, industry and technology has made us one of the region’s most successful agencies.

Novacyt strengthens group with senior hire

clinical projects and B2B opportunities into new contracts.

W Communications strengthens management team

Sunil Ramkali and Elisabet Ek join as partners. Swedish B2B W Communication Agency has named Sunil Ramkali and Elisabet Ek as its new partners.

The impact of 5G on digital marketing

AI, robotics and virtual reality will finally be deployed to their full potential, disrupting many industries, from healthcare to B2B technology and of course, PR and marketing.

What do Healthcare Professionals think about the inclusion of remote selling techniques?

Looking at B2B industries as a whole, outside of pharma/healthcare, research suggests that AI is going to be critical for commercial success. ... 82% of B2B enterprises will use AI to make better business decisions in the next three years.”.

The Future of Pharma sales: fast forward to 2029

Change is inevitable, and necessary, for growth in business. Cast your mind back just 10 years to early 2009…How did you communicate with friends and colleagues? What new technologies were emerging? Did you have any idea what was going to launch

NHS Long Term Plan - Digital is firmly on the agenda. Are you ready?

However, it’s also important to understand that even though we’re witnessing a decline in field sales (across all B2B industries), this doesn’t spell the end of road sales ... We’ve already established that Pharma is behind the times when we look

What Pharma can learn from B2B digital trends

And, pharma is no different. Digital transformation has changed B2B sales for good. ... expectations.”. Whilst B2B has had to play catch up with B2C, Pharma has been lagging even further behind.