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b2b

This page shows the latest b2b news and features for those working in and with pharma, biotech and healthcare.

ROAD wins new account, Ark rebrands and Ashfield sees third intake of writers

ROAD wins new account, Ark rebrands and Ashfield sees third intake of writers

Ark Communications rebrands. BBN International, an independent organisation of international B2B communication agencies has announced that its exclusive Belgian partner Ark Communications will rebrand as Ark BBN. ... The change aims to strengthen its

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

  • A unique ecosystem A unique ecosystem

    Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in

  • Adapting to the digital age Adapting to the digital age

    Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

  • Media planning on a global scale Media planning on a global scale

    Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive

  • Good Relations to support launch of OTC drugs from infirst Healthcare Good Relations to support launch of OTC drugs from infirst Healthcare

    Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.

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Latest from PMHub

  • NHS Long Term Plan - Digital is firmly on the agenda. Are you ready?

    However, it’s also important to understand that even though we’re witnessing a decline in field sales (across all B2B industries), this doesn’t spell the end of road sales ... We’ve already established that Pharma is behind the times when we look

  • What Pharma can learn from B2B digital trends

    And, pharma is no different. Digital transformation has changed B2B sales for good. ... expectations.”. Whilst B2B has had to play catch up with B2C, Pharma has been lagging even further behind.

  • Who says remote sales can't be personal?

    Digital, or virtual, communication, is flexible, and cost-effective – and is becoming the norm across many UK B2B industries. Despite some people’s reluctance to move away from the comfort of

  • Page & Page are Growing

    After graduating with a degree in biochemistry, Harriet embarked upon a career in marketing – gaining over 7 years of experience in B2B marketing for an array of technology clients, both in

  • Digital trends in B2B sales - how far behind is Pharma?

    The modern approach to B2B sales is data-driven, and enabled by digital tools. ... But looking at many other B2B industries in the UK, the digital evidence all points towards success.

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Apex.co.uk Conferences, Events and Exhibition Stands

Apex.co.uk is one of the UK’s leading event and exhibition agencies, specialising in healthcare. We understand your communication goals, whether...

Latest intelligence

The new UK government-pharma industry pricing agreement – welcome news, but there are lessons to be learnt
...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again – in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

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