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b2b

This page shows the latest b2b news and features for those working in and with pharma, biotech and healthcare.

Unlimited Group rebrands

Unlimited Group rebrands

Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

Latest news

  • A unique ecosystem A unique ecosystem

    Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in

  • Adapting to the digital age Adapting to the digital age

    Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

  • Media planning on a global scale Media planning on a global scale

    Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive

  • Good Relations to support launch of OTC drugs from infirst Healthcare Good Relations to support launch of OTC drugs from infirst Healthcare

    Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.

  • Dr Thom hands comms brief to Journalista

    Dr Thom hands comms brief to Journalista. Will provide B2B and B2C support. ... Journalista has won a B2B and B2C communications account from Lloyds Pharmacy's online doctor service Dr Thom.

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Latest from PMHub

  • Digital trends in B2B sales - how far behind is Pharma?

    The modern approach to B2B sales is data-driven, and enabled by digital tools. ... New research indicates that 73% of Millennials are involved in B2B purchasing decisions now.

  • Marketing in a Digital World: An Overview of Effective Content

    The  2010 B2B Technology Collateral Survey conducted by Eccolo Media found that 76 percent of business purchasers had consulted a white paper before making a buying decision over the past six

  • HL TRAD Limited

    HL TRAD Limited. HL TRAD was founded by two specialists in B2B language services, who wanted to create an innovative company aimed exclusively at the legal and financial sectors.

  • Page & Page: How much longer can they keep it a secret?

    With an integrated advertising, marketing and media planning background, Richard has for 20 years managed communications programmes for b2b and b2c clients across ATL and BTL campaigns across health, luxury, property,

  • Adelphi Grows Team

    Helen Service joins the team as a Senior Research Executive. Helen Service was previously with Harris Interactive, where she managed national and international research projects for consumer and B2B clients.

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Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

Infographics