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b2b

This page shows the latest b2b news and features for those working in and with pharma, biotech and healthcare.

A unique ecosystem

A unique ecosystem

Start-ups from either cluster could attend B2B meetings and presentations by key opinion leaders with the objective of forging strategic partnerships, which can be crucial for a start-up in

Latest news

  • Adapting to the digital age Adapting to the digital age

    Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... Forrester's 2015 findings are actually reassuring for pharma. Its Death of

  • Media planning on a global scale Media planning on a global scale

    Thus, within the healthcare B2B segment printed medical journals are still the most influential method of communicating with healthcare professionals – on an international as well as on a local level. ... Thus, clients expect discipline-comprehensive

  • Good Relations to support launch of OTC drugs from infirst Healthcare Good Relations to support launch of OTC drugs from infirst Healthcare

    Good Relations is a multi-disciplined consultancy, providing creative communication solutions for consumer, b2b and corporate brands.

  • Dr Thom hands comms brief to Journalista

    Dr Thom hands comms brief to Journalista. Will provide B2B and B2C support. ... Journalista has won a B2B and B2C communications account from Lloyds Pharmacy's online doctor service Dr Thom.

  • Dissecting the anatomy of your brand Dissecting the anatomy of your brand

    Salvation then, could come by developing or enhancing 'the brand'. Much has been written about brand and brand creation, yet the concept seems somewhat elusive within the confines of B2B marketing,

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Lucid Group Communications Limited

We are industry-leading thinkers when it comes to education. We use the latest academic thinking on the psychology of behaviour...

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Island
Pharma’s isolated islands of innovation
With service design and technology often failing the patient, why perspective on improving outcomes need to change...
Uncertainty, austerity and Brexit
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The Holy Grail of HCP Access
This is the data you need to gain access....

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