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B2B sales

This page shows the latest B2B sales news and features for those working in and with pharma, biotech and healthcare.

Adapting to the digital age

Adapting to the digital age

Stop me if you've heard this before. Recent analysis by Forrester Research predicts that a million B2B sales representatives in the US alone will lose their jobs to e-commerce ... sales professionals that promote more complex products will continue to

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  • Digital trends in B2B sales - how far behind is Pharma?

    The modern approach to B2B sales is data-driven, and enabled by digital tools. ... McKinsey continues that this modern approach to B2B sales is “ data-driven, enabled by digital tools, underpinned by advanced analytics, and focused on really

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Cello Health Insight

Cello Health Insight is the global market research arm of Cello Health. With 35 years’ sector experience, we specialise in...

Latest intelligence

Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe’s leading hub for life sciences innovation...