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BEACON

This page shows the latest BEACON news and features for those working in and with pharma, biotech and healthcare.

Pfizer adds Array to cancer arsenal with $11bn acquisition

Pfizer adds Array to cancer arsenal with $11bn acquisition

However its greatest potential is in colorectal cancer.  A triplet combination of Braftovi and Mektovi plus cetuximab in the Phase 3 BEACON trial in BRAF-mutant metastatic colorectal cancer (mCRC) showed

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  • AstraZeneca: building a new ‘open innovation’ pharma company AstraZeneca: building a new ‘open innovation’ pharma company

    As the building moves from artists’ impressions to structural reality, AstraZeneca will be hoping its ‘open house’ HQ will be a beacon of an energised company and justify the hope invested

  • Revenue down the back of the beanbag Revenue down the back of the beanbag

    There are only so many non-profit and NGO careers available. With the technology sector no longer the beacon of virtue, post-Cambridge Analytica and other scandals, there is an even

  • Redefining the real value within a good value proposition Redefining the real value within a good value proposition

    It’s a beacon; something every marketing and sales message should be working towards, making it easier for audiences to recognise why they should engage with your brand.

  • Beacons for genuinely patient-centric marketing Beacons for genuinely patient-centric marketing

    We have created an acid test to do exactly this, isolating four beacons that signal progress towards genuinely patient-centric marketing. ... A marketing team that is distinguishable by the beacons described is well-placed to create a narrative that

  • When science is not enough When science is not enough

    BEACON makes it easier for different stakeholders to communicate during a drug’s development. ... BEACON allows you to start to align patient needs with the payer needs from the start and build the right clinical data packages to meet those needs.”.

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  • Beacon consulting

    Beacon Consulting is a specialist pharmaceutical consultancy. We help our clients solve difficult commercial problems and maximise the opportunities for their brands by providing actionable, data driven analysis. ... Beacon consulting.

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AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

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