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• Breaking free

  Two of my colleagues – a behaviour scientist and a healthcare communicator – recently came together to write a book on this topic (Why We Resist: The Surprising Truth About Behavior Change) that ... as well as the catalysts that can accelerate change

Latest appointments

• Big Health expands executive team

  Peter Hames, co-founder and chief executive of Big Health, said: “Thanks to his deep knowledge of technology-enabled behavior change, Kelvin is uniquely well positioned to advance our evidence-based

Latest from PMHub

• Great creative is effective creative. And effective creative is affective creative

  And if you want to sell or change behavior, you need to reach your target audience with evocative creativity. That’s why we believe for creative to be truly effective, it

• Lucid Group reaches the finals of the PM360 2020 Trailblazer Initiative Awards

  LiBRA is a multichannel program, focused on inspiring and enabling clinical behavior change to achieve better disease control for patients with RA. ... just a fascinating new strategy that can change how the rest of the industry operates.”.

• Behaviour change through medical education: How can we turn aspiration into reality?

  Practical, evidence-based insights into a CME process that aims to effect measurable behaviour change. ... 1. Insight gathering. Define your desired behaviour change and understand the behaviour of your target audience.

• Mergers and acquisitions: agents for change

  We also work with our clients’ internal teams to support behavior change in order to leverage the opportunities brought by the merger. ... Without good communication, individuals will often feel unempowered and potentially frustrated by the change.

• Lighthouse Medical Communications US continues its expansion with two new hires to its client services team

  and the shared passion to transform lives through medical communications that drive a real change in behavior.".