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• Breaking free

  Two of my colleagues – a behaviour scientist and a healthcare communicator – recently came together to write a book on this topic (Why We Resist: The Surprising Truth About Behavior Change) that ... as well as the catalysts that can accelerate change

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• Big Health expands executive team

  Peter Hames, co-founder and chief executive of Big Health, said: “Thanks to his deep knowledge of technology-enabled behavior change, Kelvin is uniquely well positioned to advance our evidence-based

Latest from PMHub

• Building the hospital of the future

  The digitalization of healthcare is one factor driving this change in behavior, and while social distancing has pushed the use of healthcare tech into overdrive, this trend was emerging before the

• Ashfield Healthcare Communications rebrands as Ashfield Health

  Mind Matter is a new 250-strong global creative communications agency that creates meaningful experiences by bringing data and emotion together to drive behavior change. ... than anyone else to deliver work that is truly life changing.From making

• Great creative is effective creative. And effective creative is affective creative

  And if you want to sell or change behavior, you need to reach your target audience with evocative creativity. That’s why we believe for creative to be truly effective, it

• Lucid Group reaches the finals of the PM360 2020 Trailblazer Initiative Awards

  LiBRA is a multichannel program, focused on inspiring and enabling clinical behavior change to achieve better disease control for patients with RA. ... just a fascinating new strategy that can change how the rest of the industry operates.”.

• Behaviour change through medical education: How can we turn aspiration into reality?

  Practical, evidence-based insights into a CME process that aims to effect measurable behaviour change. ... 1. Insight gathering. Define your desired behaviour change and understand the behaviour of your target audience.