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Behavior change

This page shows the latest Behavior change news and features for those working in and with pharma, biotech and healthcare.

Ogilvy CommonHealth releases pharmacy report

Ogilvy CommonHealth releases pharmacy report

The Power of Pharmacy debates its role and the change it faces.  . ... As the healthcare professional that is often closest to the public, their recommendations and advice have the power to truly change health behavior on a daily basis.

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Latest Intelligence

  • Breaking free Breaking free

    Two of my colleagues – a behaviour scientist and a healthcare communicator – recently came together to write a book on this topic (Why We Resist: The Surprising Truth About Behavior Change) that ... as well as the catalysts that can accelerate change

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Latest appointments

  • Big Health expands executive team Big Health expands executive team

    Peter Hames, co-founder and chief executive of Big Health, said: “Thanks to his deep knowledge of technology-enabled behavior change, Kelvin is uniquely well positioned to advance our evidence-based

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COVID-19 Updates and Daily News

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Lucid Group Communications Limited

WE’RE ON A MISSION To transform lives through communication that changes behaviour and improves health outcomes....

Latest intelligence

JulAug cover image
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor
Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....