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behaviour

This page shows the latest behaviour news and features for those working in and with pharma, biotech and healthcare.

Is competition the enemy of progress and collaboration the ally of success?

Is competition the enemy of progress and collaboration the ally of success?

Collaboration is, in my opinion, a cornerstone behaviour that our industry should adopt – not as a box-ticking exercise, but as an innate mindset.

Latest news

  • FDA clears SK Life Science’s anti-epileptic drug Xcopri FDA clears SK Life Science’s anti-epileptic drug Xcopri

    New medications for epilepsy are pivotal, as seizures can cause abnormal thinking or behaviour, and abnormal sensations.

  • Four digital health trends set to reinvent and re-energise pharma Four digital health trends set to reinvent and re-energise pharma

    Apps in conjunction with physical devices – either worn by the user or sited within the home – can create a comprehensive system for tracking patients’ movements and behaviour, feeding back data to

  • Pharma Brand Planners' Blog (Part 6)

    possible, desired attitude and behaviour change, access levels, sales, market share, advocacy levels and patient/prescriber experience objectives, to name but a few. ... effectively, engaging your target audience(s) and contributing to a change in

  • Don’t we all need to be able to change something? Don’t we all need to be able to change something?

    From our perspective, we realise that changing existing health practices requires changes in individual and collective behaviour. ... As a group, this is what our three agencies are doing:. Decoding the drivers of current behaviour to determine the

  • Syneos Health announces partnership with AiCure Syneos Health announces partnership with AiCure

    The partnership will see AiCure leverage Syneos’ behavioural insights-driven product development model, with the aim to capture, analyse and predict patient behaviours influencing clinical trial adherence. ... The platform identifies adherence patterns

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Latest Intelligence

  • Growing up as a patient is hard to manage Growing up as a patient is hard to manage

    In order to optimise treatment management behaviours and disease outcomes, these challenges need to be identified and systematically addressed by patients, parents and healthcare teams alike. ... Adolescence is a key period for the creation of routines

  • Can marketing change the world? Can marketing change the world?

    Moreover, it powered a herd mentality that’s helped lobby governments, shift behaviours and, ultimately, save endangered wildlife. ... computer science and behaviour science, to piece together creative solutions that solve clear and meaningful, customer

  • The mission matters The mission matters

    By making clear that the company’s goal is societal and not just economic, mission statements value so-called ‘prosocial’  behaviour, such as innovation and accessible pricing, by the company and ... When CEOs craft mission statements in this way,

  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    In healthcare, it’s all about measured disruption. “Commercial creativity is about combining familiar elements in an unfamiliar way, to grab attention, make a point or influence a change in behaviour,” ... Our job is to change minds and behaviours,

  • Combining hard technology with human skills Combining hard technology with human skills

    However, a widespread shift in customer behaviours is forcing companies to extend the operational role of marketing to bolster engagement at every touchpoint of the buyer journey.

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Latest from PMHub

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