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behaviour

This page shows the latest behaviour news and features for those working in and with pharma, biotech and healthcare.

Ogilvy and Pulsar reveals latest ‘social check-up’ report

Ogilvy and Pulsar reveals latest ‘social check-up’ report

The report analyses social media usage across top 20 pharma, looking at how the companies produce content, their posting behaviour and their ‘weighted’engagement scores.

Latest news

  • The magic elixir The magic elixir

    apps) that have proven not to be useful at changing behaviour in the long run for lots of people.

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    Founded by Matt Lowe, performance.io uses audience behaviour data to define ‘optimal online ecosystems’for brands before they are built, and then optimise and improve their subsequent campaigns.

  • It’s only money It’s only money

    From a behavioural perspective, this seems like a simple discussion. The financial penalties being imposed are not strict or severe enough to modify the behaviour. ... Public shaming hasn’t stemmed the tide of bad behaviour. Maybe we should knock some

  • Communiqué Awards 2018 are open for entry Communiqué Awards 2018 are open for entry

    and reward campaigns and activities that change perceptions or behaviour and ultimately deliver very real improvements to patient care.”.

  • Lilly signs real-world digital diabetes deal with Livongo Lilly signs real-world digital diabetes deal with Livongo

    The companies will focus on remote self-management education and support, the drivers underlying healthy behaviour and how patients can remain actively involved in their health.

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Latest Intelligence

  • What makes a meaningful brand? What makes a meaningful brand?

    If positive customer-based brand equity is achieved, then it can be assumed that a favourable behaviour (ie, purchase or continued use) will occur and a meaningful brand has been created.

  • Is trust in healthcare improving? Is trust in healthcare improving?

    When consumers feel that they know a company, they feel able to scrutinise its behaviour.

  • Six degrees of participation Six degrees of participation

    A global evolution of technologies, expectations and behaviours is forcing providers, physicians and payers to rethink healthcare models and redefine patient communications. ... Conversely, there are others who are completely disengaged. It’s arguably

  • Can value-based healthcare take off and reach for the skies? Can value-based healthcare take off and reach for the skies?

    Patients already have the ability to move and choose hospitals and consultants and people are accustomed to that sort of behaviour; they are familiar with dating apps and will say ‘why ... Patients have a lot more power than they realise.”. Societal

  • Digital health Digital health

    However, what lies behind the majority of challenges in health is modifying behaviour.

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Latest appointments

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Latest from PMHub

  • How to measure health behaviour change programmes

    How to measure health behaviour change programmes. Creating health intervention programmes based on outcomes rather than processes provides new ways of measuring health behaviour change. ... Many of the methods in use today for measuring health behaviour

  • Is fear an effective driver of behaviour change?

    Since the mid-1950s, fear appeals have been applied in an effort to reduce a number of risky, yet modifiable, health related behaviours. ... Once these are presented, an individual’ s evaluation or appraisal of these components is expected to result in

  • Executional Excellence - creating work that works

    Executional Excellence - creating work that works. In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘ executional excellence’ theme – creating work that works. What drives us at BLH is the opportunity

  • Achieving deep understanding of healthcare customer behaviour

    Achieving rich insights. Insight professionals are now using an increasing range of tools and approaches to better understand customer’ s behaviours and needs. ... This leads to solutions that are insights driven, really impact behaviours and are right

  • Beyond the patient journey: Designing for behaviour change

    Beyond the patient journey: Designing for behaviour change. In 2016, it’ s time to update our model for the customer journey. ... By understanding their current pain points and triggers, the journey map should guide us on how to move customers to the

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Approximately 39 fully matching, plus 254 partially matching documents found.

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