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behaviour

This page shows the latest behaviour news and features for those working in and with pharma, biotech and healthcare.

Vertex scores CF deal with Scotland, but access debate continues

Vertex scores CF deal with Scotland, but access debate continues

Vertex has faced harsh criticism from the English government, with health minister Seema Kennedy dubbing the company “an extreme outlier in both pricing and behaviour”.

Latest news

  • Lucid Group acquires HealthCare21 Lucid Group acquires HealthCare21

    infrastructure and additional capabilities like behaviour change and establish ourselves further as partner of choice for our clients,” said Cliff Wyatt, managing director, HealthCare21.

  • Vertex faces rejection of its CF medicines in Scotland Vertex faces rejection of its CF medicines in Scotland

    The SMC’s decision follows a history of rejections of Vertex’s CF drugs, with NHS England labelling the American pharma company an “extreme outlier” in its pricing and behaviour.

  • Senators attack Novartis over 'unconscionable' handling of Zolgensma data Senators attack Novartis over 'unconscionable' handling of Zolgensma data

    The allegations centre on the behaviour of AveXis, which Novartis bought for $8.7bn before the gene therapy company filed for approval of Zolgensma. ... The senators think AveXis’ behaviour is particularly egregious in light of the US federal support

  • Edging Evolution Edging Evolution

    In my research, I’m interested in how it leads to new competitive strategies, organisational behaviours and business models in the life sciences industry.

  • Agencies big and small celebrate Communiqué wins Agencies big and small celebrate Communiqué wins

    Medical Consultancy of the Year. Also winning big was Lucid, which took home the Medical Consultancy of the Year award, the judges praising the agency’s continuing leadership in behaviour change

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Latest Intelligence

  • The power of high-value, highly relevant content to support clinical decisions The power of high-value, highly relevant content to support clinical decisions

    has shown to yield measurable behaviour change in the HCP audiences who engage in this content. ... Offering HCPs a view into their colleagues’ perceptions and behaviours around a certain topic can change clinical practice and, subsequently, improve

  • Breaking free Breaking free

    The paper urges a greater focus on ‘behaviour change maintenance’ and the increased development of interventions that promote ‘sustained change’ in health behaviours. ... Self-regulation – the ability to control behaviour by inhibiting dominant

  • Spotlight on Patient Engagement Spotlight on Patient Engagement

    Patient engagement combines a patient's knowledge, skills, ability and willingness to manage their own care with communications designed to promote positive behaviours.

  • AI is transforming pharma R&D – now it can transform pharma marketing AI is transforming pharma R&D – now it can transform pharma marketing

    a human. ‘Woebot’ is a chatbot that uses cognitive behaviour therapy to help people manage their mental health.

  • AI’s role in pharma marketing AI’s role in pharma marketing

    Gaining a deep understanding of HCP behaviours. For years, we’ve been engaging HCPs through our Univadis platform, a global site for clinical news and education. ... Using machine learning for persona development. Clearly, understanding preferences and

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Approximately 13 fully matching, plus 241 partially matching documents found.

Latest appointments

  • Healthcare Comms appointments Healthcare Comms appointments

    Shairose Ebrahim, group president and CEO, IMC, said: “[Andrew’s] strategic behavioural science know-how coupled with his expertise in health- and medicines-related behaviour will provide our clients with a ... Only through a deeper understanding of

  • Lucid bolsters client services and delivery teams Lucid bolsters client services and delivery teams

    He said: “I’ve always admired Lucid’s approach to medical education – delivering pioneering programmes that achieve measureable behaviour change outcomes. ... She said: “I’m looking forward to putting Lucid’s behaviour-change methodology

  • Rubica appoints former GSK executive communications and engagement lead Rubica appoints former GSK executive communications and engagement lead

    She will also support leaders to create the organisational understanding, belief and behaviour shifts necessary for change to happen effectively and for the long term.

  • Lighthouse bolsters its US senior scientific team Lighthouse bolsters its US senior scientific team

    Our shared passion for developing great medical communications programmes that help to change behaviour and improve outcomes is truly special.”.

  • AXON picks Andrew Martello to lead new Brighton office AXON picks Andrew Martello to lead new Brighton office

    Martello, a behavioural science strategist with expertise in health- and medicines-related behaviour, will provide clients with a deeper understanding of patient and healthcare professional perspectives. ... He said: “A rigorous understanding and

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Approximately 0 fully matching, plus 27 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 52 fully matching, plus 292 partially matching documents found.

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