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behaviour

This page shows the latest behaviour news and features for those working in and with pharma, biotech and healthcare.

After Cohen payment scandal, Novartis unveils new ethics chief

After Cohen payment scandal, Novartis unveils new ethics chief

I am pleased to see that there is already a strong focus on driving personal accountability for behaviours, and generating learnings that can be applied across the organisation with Novartis.”.

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Latest appointments

  • Healthcare Comms appointments Healthcare Comms appointments

    Shairose Ebrahim, group president and CEO, IMC, said: “[Andrew’s] strategic behavioural science know-how coupled with his expertise in health- and medicines-related behaviour will provide our clients with a ... Only through a deeper understanding of

  • Lucid bolsters client services and delivery teams Lucid bolsters client services and delivery teams

    He said: “I’ve always admired Lucid’s approach to medical education – delivering pioneering programmes that achieve measureable behaviour change outcomes. ... She said: “I’m looking forward to putting Lucid’s behaviour-change methodology

  • Rubica appoints former GSK executive communications and engagement lead Rubica appoints former GSK executive communications and engagement lead

    She will also support leaders to create the organisational understanding, belief and behaviour shifts necessary for change to happen effectively and for the long term.

  • Lighthouse bolsters its US senior scientific team Lighthouse bolsters its US senior scientific team

    Our shared passion for developing great medical communications programmes that help to change behaviour and improve outcomes is truly special.”.

  • AXON picks Andrew Martello to lead new Brighton office AXON picks Andrew Martello to lead new Brighton office

    Martello, a behavioural science strategist with expertise in health- and medicines-related behaviour, will provide clients with a deeper understanding of patient and healthcare professional perspectives. ... He said: “A rigorous understanding and

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Latest from PMHub

  • If you’re not thinking segmentation, you’re not thinking

    or brand adoption, marketers should invest in gaining qualitative and quantitative insight on the psychographics and behaviours of customers.In the case of Prince Charles and Ozzy Osbourne, understanding they are

  • How Helpful are Simple Health Messages?

    Whilst simple messages can lead to behaviour change, they may impede further change; advice inevitably changes with new evidence; however, health messages can remain ingrained. ... Snappy soundbites are not to be sniffed at. Anything which increases

  • Using contextual moments in marketing

    What is the creative direction? Understand your target audience. Using personas and core sales data, consider which factors will create emotional impact and buying behaviour with your target audience. ... When we track individuals’ research and

  • Successful brands tell stories

    It’ s a powerful tool that inspires the masses and shapes our perspective, moving us to act and occasionally change our behaviour. ... This acknowledges the truth about customers’ needs, including deep-seated emotions or behaviour.

  • A new Creative Director for the New Year

    To learn more about our creative services or the emotive. lab methodology and how it can help facilitate behaviour change through deeper engagement, please contact Chris Edmonds(chris@thinkemotive.com) or

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