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behaviour

This page shows the latest behaviour news and features for those working in and with pharma, biotech and healthcare.

Merck & Co joins big pharma pricing pledge – but sceptics unconvinced

Merck & Co joins big pharma pricing pledge – but sceptics unconvinced

The bar for giving drug corporations credit for good behaviour cannot be this low.”.

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  • Cutting through the noise

    Closed-loop engagement with modern customer management systems can provide useful insights; however, segmentation often describes behaviours, not needs.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Good, bad or indifferent, it gets everyone talking. Commentators claim that creativity is the most powerful competitive advantage a business has, possessing the unique ability to change minds and change behaviours. ... Companies are exploring innovative

  • Got marketing ambition? You need to master biases of cognition Got marketing ambition? You need to master biases of cognition

    The armamentarium of subtle tricks supermarkets use to encourage desired customer behaviour has been widely documented in the past. ... The advantageous results of these behaviours have led to them being retained in our genetic make-up.

  • 30 Women Leaders in UK Healthcare (part 2)

    In the meantime, she is challenging not just the accepted ways of conducting drug discovery, but also some of the male behaviour that can mar the working environment. ... She recently told the Financial Times that she regularly challenges male behaviour,

  • The Patient Journey

    The true purpose is to identify unmet needs along the journey that, through consultative interpretation, and the provision of appropriate tools, can change beliefs and behaviours towards disease management for improved ... Embedding this content in

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Nobull Communications

Switched on Creative Communications. With an encyclopedic working knowledge of pharmaceutical industry rules and regulations, we create dynamic, intuitive and...

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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