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behaviour

This page shows the latest behaviour news and features for those working in and with pharma, biotech and healthcare.

Behaviour change theory

Behaviour change theory

And so they should be – because behaviour, just like our health, is human. ... However, companies rarely apply the same principles when it comes to HCP behaviours.

Latest news

  • UK’s CMA fines drugmakers £260m for overcharging NHS for steroid med UK’s CMA fines drugmakers £260m for overcharging NHS for steroid med

    As well as imposing substantial fines, the CMA’s decision means the NHS will be able to seek damages for the firms’ behaviour, should it choose to do so,” said the

  • Great expectations Great expectations

    And, of course, we quickly suffered from public health fatigue, which naturally impacted our behaviour. ... Now, most of the epidemiological community concurs that herd immunity is unlikely, which has impacted behaviour in terms of inoculation uptake.

  • Sense of belonging Sense of belonging

    For agencies, the clients they work with, their behaviour and how the organisation accepts or addresses less appropriate demands, are all factors that can affect how comfortable and connected team members

  • Pushing all the wrong buttons Pushing all the wrong buttons

    Secondly, we have learned that technology works best when it is considered in the context of both its environment and human behaviour.

  • WebMD acquires UK-based healthcare publisher MGP WebMD acquires UK-based healthcare publisher MGP

    Chesham, UK-based MGP produces content designed to help inform clinical decision-making and change clinical behaviour in line with best practice. ... MGP and Medscape have the trust and the engagement of hundreds of thousands of UK healthcare

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Latest Intelligence

  • Market shaping demands behaviour change Market shaping demands behaviour change

    When viewed this way, the opportunities to shape a given market become clearer – the task is about defining behaviours that need to change and how to do so. ... Motivation – ‘social norms’ are stronger than ‘market norms’. The central

  • Nudging someone in the right direction isn’t always easy – that’s where behavioural science comes in Nudging someone in the right direction isn’t always easy – that’s where behavioural science comes in

    We ensure you are well equipped to understand what drives your customers and what needs to be actioned in order to influence their behaviours. ... Right now, there’s an opportunity for marketers to really garner a competitive advantage by identifying

  • Building the perfect behaviour-change buffet Building the perfect behaviour-change buffet

    What better way to explain this than with an analogy? So, let’s consider the ‘behaviour-change buffet’. ... The right mindset for good health behaviour is to focus on patient outcomes, not just brand outcomes.

  • All change – how untangling human behaviour can encourage better health All change – how untangling human behaviour can encourage better health

    Decisions are better when they are collaborative which is why we advocate for consensus to drive behaviour change. ... behaviour change and filters them across emotional triggers, rational thoughts and environmental factors to inform strategies.

  • Solving healthcare problems Solving healthcare problems

    Solution development requires a unified approach that considers the interdependencies between stakeholders, beliefs, behaviours and systems. ... And how do we know changing a specific behaviour will have a positive impact on improving health outcomes?

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Latest appointments

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Latest from PMHub

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ROAD is a digital PR and communications consultancy specialising in promoting the innovators that shape our future health and wellbeing....

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