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Behaviour change

This page shows the latest Behaviour change news and features for those working in and with pharma, biotech and healthcare.

ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018

ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018

There was also praise for her unwavering commitment along with her bold communication strategies that resulted in behaviour change. ... In particular, the Communiqué judges were impressed by Squibbs’role in evolving the agency’s evidence-based

Latest news

  • Pegasus’ suicide prevention campaign wins at Communiqué Pegasus’ suicide prevention campaign wins at Communiqué

    Stuart Hehir, Creative Director at Pegasus, said: “Our mission is to inspire healthy decisions through behaviour change and our work on ‘Small Talk Saves Lives’exemplifies this mission in the truest

  • Communiqué 2018 - all the winners Communiqué 2018 - all the winners

    Excellence in Communications via Meetings. OptiMiSe: an Innovative Meetings-based Learning Journey for Clinical Behaviour Change Among Multiple Sclerosis Specialist Nurses by Lucid for Sanofi Genzyme.

  • Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018 Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018

    recognised. "We know that we are lucky to work with clients who share the same ambitions as us and who partner with us to deliver these pioneering programmes that change behaviour

  • It’s only money It’s only money

    Public shaming hasn’t stemmed the tide of bad behaviour. Maybe we should knock some time off the patent life of the molecule? ... The reality is that this continues to happen precisely because imposing any sort of meaningful penalty that will change

  • Communiqué Awards 2018 are open for entry Communiqué Awards 2018 are open for entry

    and reward campaigns and activities that change perceptions or behaviour and ultimately deliver very real improvements to patient care.”.

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Latest Intelligence

  • Redefining communications excellence Redefining communications excellence

    In each case, the first steps involve understanding the target audience and what it is about their behaviour or views the campaign wants to change. ... If a campaign causes healthcare professionals or patients to change their behaviour, it could improve

  • How pharma can unlock the potential of influencer marketing How pharma can unlock the potential of influencer marketing

    So, what exactly is ‘influencer marketing’? It is essentially the ability of one or more people to sway the opinion of a target audience, ultimately convincing them to change their behaviour.

  • Trust me, I’m from pharma Trust me, I’m from pharma

    This is the way pharmaceutical companies need to go if they are to change public perception. ... The industry is beginning to collaborate with companies like Amazon and Google – establishing non-traditional partnerships to develop customer-oriented

  • How behavioural design is transforming the role and impact of life sciences in healthcare How behavioural design is transforming the role and impact of life sciences in healthcare

    However, research has shown that when it comes to human behaviour, we often act instinctively and irrationally. ... This will force life sciences companies to support patients with behaviour change in order to improve health outcomes in a real-world

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Good, bad or indifferent, it gets everyone talking. Commentators claim that creativity is the most powerful competitive advantage a business has, possessing the unique ability to change minds and change behaviours. ... Companies are exploring innovative

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