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Behaviour change

This page shows the latest Behaviour change news and features for those working in and with pharma, biotech and healthcare.

ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018

ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018

There was also praise for her unwavering commitment along with her bold communication strategies that resulted in behaviour change. ... In particular, the Communiqué judges were impressed by Squibbs’ role in evolving the agency’s evidence-based

Latest news

  • Pegasus’ suicide prevention campaign wins at Communiqué Pegasus’ suicide prevention campaign wins at Communiqué

    Stuart Hehir, Creative Director at Pegasus, said: “Our mission is to inspire healthy decisions through behaviour change and our work on ‘Small Talk Saves Lives’ exemplifies this mission in the truest

  • Communiqué 2018 - all the winners Communiqué 2018 - all the winners

    Excellence in Communications via Meetings. OptiMiSe: an Innovative Meetings-based Learning Journey for Clinical Behaviour Change Among Multiple Sclerosis Specialist Nurses by Lucid for Sanofi Genzyme.

  • Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018 Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018

    recognised. "We know that we are lucky to work with clients who share the same ambitions as us and who partner with us to deliver these pioneering programmes that change behaviour

  • It’s only money It’s only money

    Public shaming hasn’t stemmed the tide of bad behaviour. Maybe we should knock some time off the patent life of the molecule? ... The reality is that this continues to happen precisely because imposing any sort of meaningful penalty that will change

  • Communiqué Awards 2018 are open for entry Communiqué Awards 2018 are open for entry

    and reward campaigns and activities that change perceptions or behaviour and ultimately deliver very real improvements to patient care.”.

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Latest Intelligence

  • Launch excellence: beyond the six-month mantra Launch excellence: beyond the six-month mantra

    a compelling message that will drive the behaviour change we seek; is our value proposition sufficient to secure price and market access?

  • Diagnosed Anywhere Diagnosed Anywhere

    In 2019, look for increasingly sophisticated diagnostics to change conversations about care at home, within retail environments and primary care. ... New technology leads to behaviour change. As we integrate this new tech, it both raises the bar for our

  • The power of behaviour change lies in the basics The power of behaviour change lies in the basics

    The investment in delivering and understanding real behaviour change still needs to be better incorporated industry-wide. ... True behaviour change takes time, often years, making interim outtake and output assessment even more critical.

  • Behaviour change – a missing ingredient? Behaviour change – a missing ingredient?

    ‘Successful and impactful behaviour change requires huge commitment and time’. By Meg Morgan, Strategic Solutions Director, Bedrock Healthcare Communications. ... These are the starting blocks to developing effective and long-lasting behaviour change

  • Behaviour change: what is the buzz all about? Behaviour change: what is the buzz all about?

    A word (or phrase) that is currently creating a buzz is ‘behaviour change’. ... Behavioural sciences have also equipped us with evidence-based interventions and techniques to drive behaviour change.

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