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Behaviour change

This page shows the latest Behaviour change news and features for those working in and with pharma, biotech and healthcare.

ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018

ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018

There was also praise for her unwavering commitment along with her bold communication strategies that resulted in behaviour change. ... In particular, the Communiqué judges were impressed by Squibbs’role in evolving the agency’s evidence-based

Latest news

  • Pegasus’ suicide prevention campaign wins at Communiqué Pegasus’ suicide prevention campaign wins at Communiqué

    Stuart Hehir, Creative Director at Pegasus, said: “Our mission is to inspire healthy decisions through behaviour change and our work on ‘Small Talk Saves Lives’exemplifies this mission in the truest

  • Communiqué 2018 - all the winners Communiqué 2018 - all the winners

    Excellence in Communications via Meetings. OptiMiSe: an Innovative Meetings-based Learning Journey for Clinical Behaviour Change Among Multiple Sclerosis Specialist Nurses by Lucid for Sanofi Genzyme.

  • Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018 Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018

    recognised. "We know that we are lucky to work with clients who share the same ambitions as us and who partner with us to deliver these pioneering programmes that change behaviour

  • It’s only money It’s only money

    Public shaming hasn’t stemmed the tide of bad behaviour. Maybe we should knock some time off the patent life of the molecule? ... The reality is that this continues to happen precisely because imposing any sort of meaningful penalty that will change

  • Communiqué Awards 2018 are open for entry Communiqué Awards 2018 are open for entry

    and reward campaigns and activities that change perceptions or behaviour and ultimately deliver very real improvements to patient care.”.

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Good, bad or indifferent, it gets everyone talking. Commentators claim that creativity is the most powerful competitive advantage a business has, possessing the unique ability to change minds and change behaviours. ... Companies are exploring innovative

  • The Patient Journey

    Embedding this content in relevant behavioural models will ensure that measurable behaviour change occurs. ... 1 Integrate behaviour change within the patient design. Considering the purpose behind patient mapping is to develop solutions to meet the

  • Patient outcomes in practice: delivering value that transforms lives Patient outcomes in practice: delivering value that transforms lives

    We will think more strategically; we will create broader, more impactful programmes and our measurements will change from reach and breadth to value-based metrics. ... This means bringing the best measurement capability to each client solution: measuring

  • Data visualisation in medical communications Data visualisation in medical communications

    We are building a narrative around the data; a story that links the facts together, making the information more relevant to the audience, and the desired behaviour change more tangible.

  • Pharma’s isolated islands of innovation Pharma’s isolated islands of innovation

    Pharma’ s isolated islands of innovation. With service design and technology often failing the patient, why perspective on improving outcomes need to change. ... can use to change their behaviour.

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OPEN Access Consulting

OPEN Access Consulting is a specialist market access agency within the OPEN Health Group. As value communications experts we specialise...

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Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
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The modern approach to B2B sales is data-driven, and enabled by digital tools....

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