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Behaviour change

This page shows the latest Behaviour change news and features for those working in and with pharma, biotech and healthcare.

It’s only money

It’s only money

Public shaming hasn’t stemmed the tide of bad behaviour. Maybe we should knock some time off the patent life of the molecule? ... The reality is that this continues to happen precisely because imposing any sort of meaningful penalty that will change

Latest news

  • Communiqué Awards 2018 are open for entry Communiqué Awards 2018 are open for entry

    and reward campaigns and activities that change perceptions or behaviour and ultimately deliver very real improvements to patient care.”.

  • Taming the Monster Taming the Monster

    True insight must be both relevant and meaningful if it’s to fulfil its primary goal: to drive behaviour change. ... How can they get close enough to customers to understand what they need and develop services and communications that resonate

  • Signal strength Signal strength

    change. It’s about identifying the customer types who you can target with specific education that will change behaviour and ultimately improve outcomes. ... For communications to work - whether that’s to educate, motivate or activate someone to

  • Forming a picture of health Forming a picture of health

    Achieving behaviour change. Just as the pharmaceutical industry has been looking to behavioural change theories for issues such as improving patients’adherence to their treatment, so too are organisations such as ... Behaviour change is one of the most

  • Healthcare in the digital age Healthcare in the digital age

    Healthcare in the digital age. Prof Jan Kimpen on a decade of digital change in healthcare and its future direction of travel. ... It is a change in the behaviour of doctors, a change in the behaviour of nurses, and that will pave the way for the future

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Approximately 5 fully matching, plus 128 partially matching documents found.

Latest Intelligence

  • Six degrees of participation Six degrees of participation

    Degree #1: Improve healthcare communications. With the logic behind participatory medicine compelling, it’s clear that communications will play a key role in driving change. ... Securing behaviour change becomes a long, drawn-out affair. However,

  • Communication is the key to the participatory medicine model Communication is the key to the participatory medicine model

    Although a movement still gathering momentum, greater patient involvement in healthcare is here to stay and the biopharmaceutical industry has the opportunity to embrace this change and find ways to act ... Communications are of paramount importance in

  • Ten years at the forefront of patient experience Ten years at the forefront of patient experience

    We know that it is becoming increasingly essential to look at clinical outcomes, rather than just measures of behaviour change. ... From clinical trials through to real-world studies, we need to be demonstrating and communicating the relationship between

  • Stepping out Stepping out

    That would create better experiences and, over time, help drive sustainable behaviour change. ... Behaviour change is complex and multi-dimensional. Approaches to it must therefore reflect that.

  • Do you want to see a magic trick? Do you want to see a magic trick?

    Do you want to see a magic trick? Key points that drive behaviour change. ... When we can modify those beliefs we can start to affect targeted behaviour change in others.

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Approximately 6 fully matching, plus 60 partially matching documents found.

Latest appointments

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Approximately 0 fully matching, plus 9 partially matching documents found.

Latest from PMHub

  • Hamell secures two behaviour change wins

    passionately believe that it’ s impossible to achieve sustained behaviour change unless we understand why people behave the way they do. ... Hamell’ s creative solutions target the core drivers of behaviour to bring about lasting behaviour change.

  • WHITE PAPER: Influencing behaviour change - It's time for personalisation

    WHITE PAPER: Influencing behaviour change - It's time for personalisation. Discover how a more personal approach can influence behaviour change. ... See how the future of behaviour change could actually lie in a game.

  • How to design digital health behaviour change initiatives

    How to design digital health behaviour change initiatives. Effecting digital health behaviour change is a challenging arena for pharma. ... For pharma, effecting digital health behaviour change can be a double-edged sword.

  • Influencing behaviour change: Looking beyond market research

    Influencing behaviour change: Looking beyond market research. These strategies will give you the insight you need to influence behaviour change by creating a meaningful pharma customer journey. ... When it comes  HCP engagement strategies, marketing

  • Powering behaviour change with human insights

    Powering behaviour change with human insights. Understanding human behaviour is a powerful underlying principle that we, as marketers, need to understand to improve patient outcomes. ... Influencing behaviour change Health related decisions are far more

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Approximately 32 fully matching, plus 10 partially matching documents found.

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PharmiWeb Solutions creates, delivers and manages digital solutions for the pharmaceutical and healthcare segment. From digital marketing, to patient education...

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