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Behaviour change theory

This page shows the latest Behaviour change theory news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    With COVID-19, short-term behaviour change won’t be enough. Behavioural theory had a life BC – Before COVID – but its principles are currently centre stage as we journey through the ... The fundamentals of behaviour change theory require us to

  • Behaviour change during the coronavirus pandemic Behaviour change during the coronavirus pandemic

    By Lorraine Walters. The coronavirus pandemic has brought about behaviour change on an unprecedented scale.From washing our hands at every opportunity to working from home, we have responded to the ... In the UK, the government relied on its preferred

  • Breaking free Breaking free

    Finally, make interventions timely. This is most likely to trigger a behaviour change. ... A temporary fix? The basics of behavioural change theory are now widely understood and generally well executed.

  • On the road with the millennial HCP On the road with the millennial HCP

    Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight. ... When I was asked to write an article on behaviour change in healthcare, our

  • Changing behaviour: putting theory into practice Changing behaviour: putting theory into practice

    Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight. ... Lucid's AO framework has enabled me to translate my academic interests into a

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