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Behaviour change theory

This page shows the latest Behaviour change theory news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    With COVID-19, short-term behaviour change won’t be enough. Behavioural theory had a life BC – Before COVID – but its principles are currently centre stage as we journey through the ... The fundamentals of behaviour change theory require us to

  • Behaviour change during the coronavirus pandemic Behaviour change during the coronavirus pandemic

    By Lorraine Walters. The coronavirus pandemic has brought about behaviour change on an unprecedented scale.From washing our hands at every opportunity to working from home, we have responded to the ... In the UK, the government relied on its preferred

  • Breaking free Breaking free

    Finally, make interventions timely. This is most likely to trigger a behaviour change. ... A temporary fix? The basics of behavioural change theory are now widely understood and generally well executed.

  • On the road with the millennial HCP On the road with the millennial HCP

    Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight. ... When I was asked to write an article on behaviour change in healthcare, our

  • Behavioural design - it's a no-brainer Behavioural design - it's a no-brainer

    Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight. ... There has been plenty written about how insight-based communication is key to

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  • Pegasus opens health track at Cannes Lions

    Entitled ‘Can Behavioural Science Save Lives?’ and featuring Dr Paul Chadwick from University College London’s Centre for Behaviour Change, our own head of insights and planning Corrina Safeio and Stuart ... Hehir, showing that the seemingly very

  • New insights into making behavioural change work

    One such model is the Behaviour Change Wheel (BCW), a comprehensive theory-based framework developed by Professor Susan Michie at University College London (UCL). ... The BCW is a method for “characterising and designing behaviour change

  • Pegasus unveils new brand identity as it celebrates a year as part of Ashfield.

    And Pegasus hasn’t stopped innovating either. Earlier this year, Pegasus launched its bespoke framework for planning in health (CHANGE) which uses behaviour change theory to add greater rigour to its ... strategic consultancy, and has been developed in

  • The five big pitfalls to avoid for successful patient support programmes

    3. Underestimating how difficult it is to change behaviour. “Patients are people and people are not always rational. ... All of our nurses are trained on behaviour change theory and motivational interviewing techniques and we ensure that the look, feel

  • Behavioural design - it's a no-brainer

    Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight. ... Fiona Hammond is managing director at Hamell, a full service behaviour change

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