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behavioural change

This page shows the latest behavioural change news and features for those working in and with pharma, biotech and healthcare.

Inside the patient-centricity bubble

Inside the patient-centricity bubble

The answer to our problems  isn’t patients or profit, long-term  or short-term. The hybrid model is one where you stop picking and choosing and focus on behavioural change,” ... If you want to change your business model then it’s time

Latest news

  • Merck to pilot digital behavioural change programme Merck to pilot digital behavioural change programme

    Merck is set to pilot a digital behavioural change programme that combines remote health coaching, peer support and connected technology in a number of countries outside the US. ... However, Blue Mesa Health and Merck declined to provide any details on

  • Roche offers diabetes digital health programme to UK patients Roche offers diabetes digital health programme to UK patients

    Mike Gibbs, president of OurPath, said: "The challenge of the 21st century is behavioural change. ... Lifestyle change programmes like OurPath are critical to help improve the nation's health and get people changing their behaviours for the long term.".

  • Former Havas Just:: MD and Medtronic comms lead launch new agency Former Havas Just:: MD and Medtronic comms lead launch new agency

    Mearns said: “It’s a given that communication programmes need to deliver behavioural change and bring results.

  • Forming a picture of health Forming a picture of health

    Achieving behaviour change. Just as the pharmaceutical industry has been looking to behavioural change theories for issues such as improving patients’ adherence to their treatment, so too are organisations such as ... So how can we measure change in

  • WPP launches specialist healthcare firm WPP launches specialist healthcare firm

    which is set to provide what WPP says is the first ever data and analytics-tailored service to inform behavioural change and outcomes in health.

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Latest Intelligence

  • Can digital communications boost behaviour change? Can digital communications boost behaviour change?

    However, for us, it is personalisation that can make or break behaviour change programmes. ... Once we start our behavioural change journey, setting personalised, specific goals makes us accountable, while reaching those goals gives us a sense of

  • Leadership and talent Leadership and talent

    It is also worth recognising that this is a commitment that is required over an extended time frame – lasting behavioural and cultural change does not happen overnight. ... Cultures start to change. Behaviours and practices that exclude members of the

  • Persuasive technology: designing behaviour change initiatives for digital

    Advances in technology, with the advent of AI and machine learning, has made it possible to influence behavioural change in a more personalised way. ... Researchers have made significant efforts to understand the relationship between digital technologies

  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    There are many theories for behavioural change and each comes with its own set of challenges. ... However, while pharma is sharpening its focus on behavioural science, its adoption of digital consumption models as a vehicle to support behaviour change

  • War games: why brand teams need a cunning plan that cannot fail War games: why brand teams need a cunning plan that cannot fail

    The planning part is where agencies can add real value, helping to define the behavioural and perceptional change goals that enable achievement of business objectives. ... Pharma’s ability to factor behavioural understanding into strategic planning is

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Latest appointments

  • Healthcare Comms appointments Healthcare Comms appointments

    More specifically, Martello will lead the group’s vision of improving patient health and will focus on behavioural change and digital medical communication. ... deeper understanding of patient and healthcare professional interactions, and will ensure

  • Cello Health appoints digital leaders in the US Cello Health appoints digital leaders in the US

    scientific content into new offerings to more effectively engage our clients' stakeholders to drive behavioural change.”.

  • Red Door Unlimited appoints head of social Red Door Unlimited appoints head of social

    proposition. In the role, Buhigas will be responsible for advising on social strategy across the agency's ethical PR portfolio, leading a team on behavioural change programmes.

  • Orrin Pollard joins behavioural change agency Hamell Orrin Pollard joins behavioural change agency Hamell

    He brings with him a wealth of experience, and his proven expertise will enable us to realise our vision of creating innovative communication solutions that facilitate real and lasting behavioural change. ... This is a step forward for Hamell and comes

  • Former Virgo Health Education head joins 90TEN Former Virgo Health Education head joins 90TEN

    He shares the same vision that medical education needs to change to focus on behavioural change outcomes instead of outputs. ... Archer added: “In this challenging healthcare environment, I believe we need a new approach in engaging with HCPs and was

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Latest from PMHub

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