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behavioural economics

This page shows the latest behavioural economics news and features for those working in and with pharma, biotech and healthcare.

Behaviour change needs a quantified approach

Behaviour change needs a quantified approach

The great mysteries of human behaviour and its often irrational quirks are slowly but surely being solved, thanks to a combination of behavioural economics and booming research in neuroscience. ... Putting behaviour change into action. The pharmaceutical

Latest news

  • New philosophies driving transformative healthcare New philosophies driving transformative healthcare

    This changing approach is also reflected in national 'population level' projects, like Change4life in the UK, which often use behavioural economics techniques to nudge people into leading healthier lifestyles so

  • Drug of choice Drug of choice

    As the field of behavioural health economics continues to grow and gain influence over policy design, it should not escape us that the manner in which information is presented to patients

  • Things can only get better Things can only get better

    It's all about behaviours. Behavioural economics is gaining a lot of traction in the adherence space.

  • Changing behaviours begins at home Changing behaviours begins at home

    Behavioural economics is becoming a key ingredient in developing a sustainable brand strategy. ... Start at the end. Behavioural economics is therefore becoming a key ingredient in developing a sustainable brand strategy - and it's all part of an

  • Pharma must ‘create new social contract’ Pharma must ‘create new social contract’

    This body will call from experts in law, ethics, economics, behavioural science and other disciplines, to help: “Create a new framework for a social contract and clear research agenda” from the

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Latest Intelligence

  • War games: why brand teams need a cunning plan that cannot fail War games: why brand teams need a cunning plan that cannot fail

    Pharma’s ability to factor behavioural understanding into strategic planning is potentially an area for improvement. ... of a behavioural economics model.

  • Nudge-nudge, think-think Nudge-nudge, think-think

    2002 Nobel Prize winner Daniel Kahneman described Loss Aversion as ‘the most significant contribution of psychology to behavioural economics.’ Moreover, when Richard Thaler, pioneer of the Nudge Theory, won the 2017 ... The best behavioural change

  • How behavioural design is transforming the role and impact of life sciences in healthcare How behavioural design is transforming the role and impact of life sciences in healthcare

    Behavioural economics will become essential to the future success of life sciences companies. ... While organisations are experimenting, we are yet to see healthcare accelerate the adoption of behavioural economics.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    Firstly, there’s scope for creativity in how you understand your customers, leveraging behavioural economics or new data sources like the Internet of Things, wearables, sensors and social listening.

  • Stepping out Stepping out

    Securing behavioural change has become a global obsession that’s driving a step change in healthcare communications. ... The one-dimensional approach, says Fiona, has limitations. “There’s currently much focus on behavioural economics, which gives

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The concordance conundrum: understanding the complexities of behaviour change
Understanding behaviour change looks at the six fundamental steps required to change human behaviour and discusses why HCPs need to start here if concordance is to be improved....
The concordance conundrum: creating space for open dialogue
Growing numbers of patients want a partnership model with their HCP, whereby both parties are equally involved in the decision-making process. This model has been linked with an increase in...
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