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behavioural economics

This page shows the latest behavioural economics news and features for those working in and with pharma, biotech and healthcare.

Behaviour change needs a quantified approach

Behaviour change needs a quantified approach

The great mysteries of human behaviour and its often irrational quirks are slowly but surely being solved, thanks to a combination of behavioural economics and booming research in neuroscience. ... Putting behaviour change into action. The pharmaceutical

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  • New philosophies driving transformative healthcare New philosophies driving transformative healthcare

    This changing approach is also reflected in national 'population level' projects, like Change4life in the UK, which often use behavioural economics techniques to nudge people into leading healthier lifestyles so

  • Drug of choice Drug of choice

    As the field of behavioural health economics continues to grow and gain influence over policy design, it should not escape us that the manner in which information is presented to patients

  • Things can only get better Things can only get better

    It's all about behaviours. Behavioural economics is gaining a lot of traction in the adherence space.

  • Changing behaviours begins at home Changing behaviours begins at home

    Behavioural economics is becoming a key ingredient in developing a sustainable brand strategy. ... Start at the end. Behavioural economics is therefore becoming a key ingredient in developing a sustainable brand strategy - and it's all part of an

  • Pharma must ‘create new social contract’ Pharma must ‘create new social contract’

    This body will call from experts in law, ethics, economics, behavioural science and other disciplines, to help: “Create a new framework for a social contract and clear research agenda” from the

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