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Behavioural marketing

This page shows the latest Behavioural marketing news and features for those working in and with pharma, biotech and healthcare.

Don’t we all need to be able to change something?

Don’t we all need to be able to change something?

By using published evidence supporting behavioural theories to inform an approach, changes can be achieved.

Latest news

  • Let's rock the system Let's rock the system

    Conclusion. There has to be more to marketing than the distribution of information. ... Let's use what behavioural science is teaching us; let's rock the system.

  • Counting what counts Counting what counts

    Trust - and how it is expressed - will play an ever growing role in the future of marketing. ... Although not the traditional heartland of many advertising and marketing agencies, big data is here to stay.

  • Understanding the post-digital world Understanding the post-digital world

    For marketers the question is how, and when, can brands add value and support behavioural change via mobile? ... As with any other marketing initiative, establish clear measurable goals. More than ever, you must be relevant.

  • Boehringer-Lilly tap into behavioural change for online diabetes programme

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Part of the partners' Tradjenta marketing, My Well Planner offers personalised educational resources.

  • Social marketing interest group launches

    The group welcomes all marketers who work in, or are interested in, social marketing. ... Behavioural challenges lie at the heart of many of the issues facing governments and organisations and this new group is an ideal opportunity for practitioners in

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Latest Intelligence

  • Time to tear down the wallpaper? Time to tear down the wallpaper?

    By James Mayfield. Jeff diligently entered his customer, channel and behavioural data into the marketing communication machine and pressed ‘go’. ... His plight is representative of marketing executives across the pharmaceutical industry.

  • Behavioural marketing and its effectiveness Behavioural marketing and its effectiveness

    Marketing effectiveness is about changing behaviour. Only by understanding customer behaviour can we begin to change it. ... Increasingly we are required to facilitate cross-functional collaboration between medical affairs, marketing, digital teams and

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Latest from PMHub

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