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Behavioural marketing

This page shows the latest Behavioural marketing news and features for those working in and with pharma, biotech and healthcare.

Let's rock the system

Let's rock the system

Let's rock the system. Marketing is about influencing the decisions your audiences make. ... Conclusion. There has to be more to marketing than the distribution of information.

Latest news

  • Counting what counts Counting what counts

    Trust - and how it is expressed - will play an ever growing role in the future of marketing. ... Although not the traditional heartland of many advertising and marketing agencies, big data is here to stay.

  • Understanding the post-digital world Understanding the post-digital world

    For marketers the question is how, and when, can brands add value and support behavioural change via mobile? ... As with any other marketing initiative, establish clear measurable goals. More than ever, you must be relevant.

  • Life through a lens: understanding patient behaviour Life through a lens: understanding patient behaviour

    To elicit behavioural change, you need to view the actions and perceptions of people through the lens of behavioural economics. ... Great marketing has always used behavioural and cognitive framing to be most effective.

  • Boehringer-Lilly tap into behavioural change for online diabetes programme

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Boehringer-Lilly tap into behavioural change for online diabetes programme. Part of the partners'

  • Social marketing interest group launches

    The group welcomes all marketers who work in, or are interested in, social marketing. ... Behavioural challenges lie at the heart of many of the issues facing governments and organisations and this new group is an ideal opportunity for practitioners in

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Latest Intelligence

  • Behavioural marketing and its effectiveness Behavioural marketing and its effectiveness

    Behavioural marketing and its effectiveness. Marketing effectiveness is about changing behaviour. ... Marketing effectiveness is about changing behaviour. Only by understanding customer behaviour can we begin to change it.

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Latest from PMHub

  • What pharma marketers can learn from behavioural science

    Marketers know this only too well but, for pharma, behavioural science can offer many insights and suggestions for fresh marketing approaches. ... When used effectively for marketing, behavioural science can help with:. Creating change programmes that

  • 5 health behavioural factors to incorporate in your marketing

    Buried within those three principles are five behavioural factors that pharma and healthcare marketing should speak to, which are:. ... In recognising this behavioural factor, the introduction of reward schemes, feedback or incentives are marketing

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