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Behavioural marketing

This page shows the latest Behavioural marketing news and features for those working in and with pharma, biotech and healthcare.

Creating communication magic, without tricks

Creating communication magic, without tricks

Behavioural change. So, how do we achieve the sustainable behavioural changes we are aiming for in health campaigns without these ‘forcing’ techniques.

Latest news

  • Don’t we all need to be able to change something? Don’t we all need to be able to change something?

    By using published evidence supporting behavioural theories to inform an approach, changes can be achieved.

  • Let's rock the system Let's rock the system

    Conclusion. There has to be more to marketing than the distribution of information. ... Let's use what behavioural science is teaching us; let's rock the system.

  • Counting what counts Counting what counts

    Trust - and how it is expressed - will play an ever growing role in the future of marketing. ... Although not the traditional heartland of many advertising and marketing agencies, big data is here to stay.

  • Understanding the post-digital world Understanding the post-digital world

    For marketers the question is how, and when, can brands add value and support behavioural change via mobile? ... As with any other marketing initiative, establish clear measurable goals. More than ever, you must be relevant.

  • Boehringer-Lilly tap into behavioural change for online diabetes programme

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Part of the partners' Tradjenta marketing, My Well Planner offers personalised educational resources.

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Latest Intelligence

  • Time to tear down the wallpaper? Time to tear down the wallpaper?

    By James Mayfield. Jeff diligently entered his customer, channel and behavioural data into the marketing communication machine and pressed ‘go’. ... His plight is representative of marketing executives across the pharmaceutical industry.

  • Behavioural marketing and its effectiveness Behavioural marketing and its effectiveness

    Marketing effectiveness is about changing behaviour. Only by understanding customer behaviour can we begin to change it. ... Increasingly we are required to facilitate cross-functional collaboration between medical affairs, marketing, digital teams and

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Latest appointments

  • VMLY&Rx launches new payer agency in the US VMLY&Rx launches new payer agency in the US

    VMLY&Rx, an agency dedicated solely to Rx pharma companies researching and developing ‘breakthrough’ therapies, has announced the launch of its payer marketing team in the US. ... She later transitioned into the agency setting with a focus on HCP,

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Latest from PMHub

  • Using behavioural psychology to improve patient recruitment Using behavioural psychology to improve patient recruitment

    By taking a psychological approach you may get better results. The psychological aspects of clinical trial recruitment strategies for clinical trial marketing and advertising deserve some attention. ... For clinical trial marketing and advertising to work

  • The science of experience planning in pharma media The science of experience planning in pharma media

    There have been reams of material written on behavioural science and how to use it in your marketing efforts. ... Media planning is a critical part of any pharma omni-channel marketing plan, and the principles of behavioural change run true throughout.

  • Changing behaviour - appealing to the rational and emotional mind

    Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which results in better outcomes for their care, well-being

  • Untapping the unconscious: the next revolution in pharma marketing Untapping the unconscious: the next revolution in pharma marketing

    In this article published in September 2013 in Pharmafile, we talk about the future of marketing, behavioural economics and the unconscious mind. ... In this article published in September 2013 in Pharmafile, we talk about the future of marketing,

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