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Behavioural marketing

This page shows the latest Behavioural marketing news and features for those working in and with pharma, biotech and healthcare.

Let's rock the system

Let's rock the system

Conclusion. There has to be more to marketing than the distribution of information. ... Let's use what behavioural science is teaching us; let's rock the system.

Latest news

  • Counting what counts Counting what counts

    Trust - and how it is expressed - will play an ever growing role in the future of marketing. ... Although not the traditional heartland of many advertising and marketing agencies, big data is here to stay.

  • Understanding the post-digital world Understanding the post-digital world

    For marketers the question is how, and when, can brands add value and support behavioural change via mobile? ... As with any other marketing initiative, establish clear measurable goals. More than ever, you must be relevant.

  • Boehringer-Lilly tap into behavioural change for online diabetes programme

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Part of the partners' Tradjenta marketing, My Well Planner offers personalised educational resources.

  • Social marketing interest group launches

    The group welcomes all marketers who work in, or are interested in, social marketing. ... Behavioural challenges lie at the heart of many of the issues facing governments and organisations and this new group is an ideal opportunity for practitioners in

  • In the driver's seat

    Buzz words for 2010 will be behavioural economics, real-time marketing and web optimisation. ... Which attitudes we are trying to shift (how is our marketing impacting on the way people think and feel about our products and brand, what impact do specific

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Latest Intelligence

  • Behavioural marketing and its effectiveness Behavioural marketing and its effectiveness

    Marketing effectiveness is about changing behaviour. Only by understanding customer behaviour can we begin to change it. ... Increasingly we are required to facilitate cross-functional collaboration between medical affairs, marketing, digital teams and

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Latest from PMHub

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Attigo (part of the Mednet Group)

We are socially intuitive. Attigo deliver inspiring creative healthcare communications, whilst leading the way as partner of choice for socially-conscious...

Latest intelligence

International Childhood Cancer Day 2019
The number of new cases per year is shocking but the journey and the outlooks have vastly improved. We've pulled together an infographic to show just what we mean with...
Immuno-oncology in 2019: the rapid evolution continues
Immunotherapy is pharma’s biggest growth driver – how will it develop in 2019?...
Mixing up Focus Groups
A nice spread of homogeneous participants in a focus groups are often a go to for reliable research outcomes but there's much to be said for mixing it up and...

Infographics