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benchmarking digital advertising

This page shows the latest benchmarking digital advertising news and features for those working in and with pharma, biotech and healthcare.

UK pharma gets digital ad monitoring system

UK pharma gets digital ad monitoring system

Ebiquity, the independent media-benchmarking consultancy, has launched the first digital system for the UK healthcare/pharma market, called Ebiquity Portfolio Healthcare. ... of the agencies round a table to agree how we could monitor digital media.

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