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beyond the pill

This page shows the latest beyond the pill news and features for those working in and with pharma, biotech and healthcare.

Merck KGaA inks deal for Medisafe adherence app

Merck KGaA inks deal for Medisafe adherence app

Merck has been actively looking into ways to provide ‘beyond the pill’services to patients for some time, and the latest initiative comes shortly after it launched a behavioural modification pilot ... impact on adherence as well as other measures

Latest news

  • Merck to pilot digital behavioural change programme Merck to pilot digital behavioural change programme

    Merck last year received UK approval for its mature oral diabetes drug Glucophage (metformin) to treat non-diabetic hyperglycaemia or pre-diabetes and is looking to add ‘beyond the pill’services ... Chronic diseases are changing the nature of

  • Pharma’s digital patient engagement innovators identified Pharma’s digital patient engagement innovators identified

    With resources that range from educational videos to healthcare service locators and beyond, the Swiss pharma company is able to drive “patient support and awareness with their advocacy campaigns”. ... A DRG study also found 68% of physicians in the

  • Smart solutions Smart solutions

    Providing value ‘beyond the pill’. A key to doing this is adopting innovative ways to differentiate products. ... They also need to come up with value-added services that benefit all stakeholders, going ‘beyond the pill’.

  • Power to the people Power to the people

    To create a winning manifesto, companies need to think beyond the ‘safe seat’of numbers-based research and instead allow more qualitative insight to inform decision-making. ... Companies have progressed from an insular focus on ‘beyond the

  • Sanofi to develop a mobile app for insulin patients Sanofi to develop a mobile app for insulin patients

    Peter Guenter, executive vice-president, diabetes and cardiovascular at Sanofi, said: "Sanofi is focusing on a beyond-the-pill approach. ... The long-term alliance we have with Voluntis will help us to reach that goal.".

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    The challenge is to join everything up and avoid the digital/marketing divide. ... It’s a rich ground for creativity. Finally, marketing needs to expand into outcomes-based contracting; how you contract with payers, beyond the pill, provides real

  • Reaching the new influencers Reaching the new influencers

    Reaching the new influencers. With payers looking increasingly to  real-world data, and to differentiation beyond this data through outcomes commitment and the provision of beyond the pill services, there’s ... Medical Affairs already has established

  • Patient outcomes in practice: delivering value that transforms lives Patient outcomes in practice: delivering value that transforms lives

    And at the brand team level, we see above-brand/beyond the pill/value-added initiatives in cross-functional plans. ... As a result, and despite the impressive programmes stated above, true translation needs to go further.

  • Pharma’s isolated islands of innovation Pharma’s isolated islands of innovation

    Electronic patient health records are becoming the norm. Interaction is moving beyond the computer and phone and into distributed voice-activated services such as Alexa. ... now. And especially so for those managing long-term or chronic conditions.

  • The valuable brand The valuable brand

    The valuable brand. Creating value beyond the pill is both possible and increasingly necessary. ... Still built on the molecule of course, but now extended to include activity beyond the indication and value beyond the claims.

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Latest from PMHub

  • Beyond the pill: How to improve the customer experience in pharma

    Beyond the pill: How to improve the customer experience in pharma. ... PharmiWeb Solutions finds that many of its pharma clients are looking to create a service layer to augment their core business, going ‘ Beyond the Pill’.

  • Helping Pharma think beyond the pill to Innovate

    Helping Pharma think beyond the pill to Innovate. ICC London has announced the launch of their in-house technology centre, The Garage, which is to host innovation labs for pharma clients ... These sessions enable pharma clients to explore and utilise the

  • Blog: Wearables – The Technologist’s view

    Blog: Wearables – The Technologist’ s view. Patient insight is key to a successful solution. ... Pharmaceutical companies seeking to support patients “ beyond the pill” are excited by this opportunity.

  • Defining Market Access and the Key to Success

    Where does your brand add value? And what additional value ‘ beyond the pill’ you can you provide? ... OUTiCO understands how to access those customers and has the tools to navigate increasingly complex health economies.

  • How to measure marketing success: profit vs ROI

    What we really should be measuring are those long-term account-based metrics – building relationships, looking at the services beyond the pill that we can provide at Pfizer, looking at having ... practically 0% revenue growth for the 6 months prior) to

More from PMHub
Approximately 1 fully matching, plus 10 partially matching documents found.

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