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BiTE

This page shows the latest BiTE news and features for those working in and with pharma, biotech and healthcare.

AbbVie CEO Gonzalez defends Allergan takeover

AbbVie CEO Gonzalez defends Allergan takeover

Allergan has done a good job protecting the brand from the branded drugs, which have only taken a small bite out of its market share, and Gonzalez insisted that for technical

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  • What pharma marketers can learn from Disney

    We need to make it easy for audiences to consume our content using language and lexicon they are familiar with, and provide information in short relevant bites that is actionable in

  • US health reforms US health reforms

    The reason being those 20 million new customers arrived with lots of hooks, most notably deep ACA-mandated discounts that take a huge bite out of profitability.

  • Healthcare Heroes Healthcare Heroes

    All too often the industry talks about CRM, CLM, VR, AI, AR, SEO, SEM… All important tools, no doubt, but the industry is drowning in digital spin, sound bites and repetition.

  • Deal Watch July 2016 Deal Watch July 2016

    Real deals, real money and - for some - reality bites. ... And Finally, Reality Bites. ALK-Abello has issued a press release announcing that Merck &Co has walked away from the deal agreed in 2007 (with Schering-Plough) for the allergy treatments

  • From push to pull: what makes effective multichannel marketing? From push to pull: what makes effective multichannel marketing?

    While this speaks to the time constraints of physicians, it also hones in on their need for reliable, bite-sized, easily searchable, user-focused information that can be accessed quickly, on

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