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Blue Latitude

This page shows the latest Blue Latitude news and features for those working in and with pharma, biotech and healthcare.

Fishawack acquires Blue Latitude Health

Fishawack acquires Blue Latitude Health

Blue Latitude has operations in both London and New York, but the latter base has proved particularly attractive to Fishawack. ... Meanwhile for Blue Latitude, the move was fuelled with the promise of expanding its reach.

Latest news

  • Taming the Monster Taming the Monster

    The devil is in the detail. “The key to marketing excellence is indeed customer insight,” reveals Jocelyn Coutinho, senior consultant, Blue Latitude Health.

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    Blue Latitude Health.

  • What’s on the horizon? What’s on the horizon?

    Simon Young is a director and Pany Koizi is an associate consultant at Blue Latitude Health.

  • Fair to medalling Fair to medalling

    However, the decision-making this intelligence triggers could arguably be improved,” says Fred Bassett, head of strategy, Blue Latitude Health.

  • Blue Latitude Health expands into the US Blue Latitude Health expands into the US

    New York City office will be led by James Atherton. Blue Latitude Health's David Cooney and James Atherton. ... London-headquartered Blue Latitude Health has expanded its creative marketing healthcare consultancy into the US, launching its first overseas

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Latest Intelligence

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    to can ensure you make the right decisions,” says Jeremy Poland, Senior Launch Excellence Consultant, Blue Latitude Health.

  • Warning signs Warning signs

    Companies are becoming better at measuring ROI across channels - but there’s a long way to go,” says Paul Townley-Jones, senior consultant at Blue Latitude Health.

  • Beyond the annual plan Beyond the annual plan

    Fred Basset is co-founder and head of strategy at Blue Latitude Health.

  • Live boulder, live louder Live boulder, live louder

    Nervousness and creativity don’t necessarily go hand-in-hand,” says Damien Parsonage, creative director, Blue Latitude Health.

  • Strategic planning: a state of flux Strategic planning: a state of flux

    Customer-centricity is the defining principle of strategic planning,” says Fred Bassett, head of strategy, Blue Latitude Health.

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Latest appointments

  • Blue Latitude Health bolsters team with seven new hires Blue Latitude Health bolsters team with seven new hires

    Meanwhile, Dorottya Okros (pictured left) and Frances Peters have been appointed to Blue Latitude Health's consultancy team as associate consultants. ... Prior to joining Blue Latitude Health, Van der Borght served as an analyst at Iris Concise, a

  • Nicki Muir moves from LEC Healthcare to The Purple Agency Nicki Muir moves from LEC Healthcare to The Purple Agency

    Muir also brings experience from Atkinson Brand Reaction and Blue Latitude having held account director positions at both agencies before joining LEC Healthcare.

  • Blue Latitude grows senior team Blue Latitude grows senior team

    Healthcare consultancy expands in its core capabilities with new hires. Blue Latitude has hired three new senior members for its Creative, Customer Experience and Strategic teams, as well as a brace ... Meanwhile Peter Timmer has become its new Senior

  • Blue Latitude boosts its team Blue Latitude boosts its team

    Appointments follow new business wins for the company. From left: Ben Routley, Natalie Seebeck and Kasia Zygadlewicz in Blue Latitude's new offices near Farringdon. ... Meanwhile, Elisa del Galdo has been appointed to Blue Latitude's board of directors.

  • Blue Latitude boosts senior management team Blue Latitude boosts senior management team

    Elisa del Galdo joins as head of customer experience. Elisa del Galdo has joined the strategic marketing agency Blue Latitude as head of customer experience. ... Del Galdo has already started in her new role, reporting to Blue Latitude managing director

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