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Blue Latitude

This page shows the latest Blue Latitude news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

The devil is in the detail. “The key to marketing excellence is indeed customer insight, ”reveals Jocelyn Coutinho, senior consultant, Blue Latitude Health.

Latest news

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    Blue Latitude Health. “

  • What’s on the horizon? What’s on the horizon?

    Simon Young is a director and Pany Koizi is an associate consultant at Blue Latitude Health.

  • Fair to medalling Fair to medalling

    However, the decision-making this intelligence triggers could arguably be improved,” says Fred Bassett, head of strategy, Blue Latitude Health. “

  • Blue Latitude Health expands into the US Blue Latitude Health expands into the US

    Blue Latitude Health expands into the US. New York City office will be led by James Atherton. ... Blue Latitude Health's David Cooney and James Atherton. London-headquartered Blue Latitude Health has expanded its creative marketing healthcare consultancy

  • Sweet emotion Sweet emotion

    Here at Blue Latitude Health, we've seen one concept-led EMEA brand campaign produce an unprecedented 81% take-up in local markets. ... is creative director at Blue Latitude Health. 24th June 2016.

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Latest Intelligence

  • Warning signs Warning signs

    Companies are becoming better at measuring ROI across channels - but there’s a long way to go, ”says Paul Townley-Jones, senior consultant at Blue Latitude Health.

  • Beyond the annual plan Beyond the annual plan

    Fred Basset is co-founder and head of strategy at Blue Latitude Health.

  • Live boulder, live louder Live boulder, live louder

    Nervousness and creativity don’t necessarily go hand-in-hand, ”says Damien Parsonage, creative director, Blue Latitude Health.

  • Strategic planning: a state of flux Strategic planning: a state of flux

    Customer-centricity is the defining principle of strategic planning, ”says Fred Bassett, head of strategy, Blue Latitude Health.

  • Channel strategy and channeling your inner disrupter Channel strategy and channeling your inner disrupter

    At Blue Latitude Health, we have helped many brands engage better with their customers through effective channel strategy. ... Head of brand strategy at Blue Latitude Health. 29th March 2017.

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Approximately 2 fully matching, plus 7 partially matching documents found.

Latest appointments

  • Blue Latitude Health bolsters team with seven new hires Blue Latitude Health bolsters team with seven new hires

    Blue Latitude Health bolsters team with seven new hires. Expands the agency’ s creative, consultancy and accounts divisions. ... London healthcare communications agency Blue Latitude Health has made seven new appointments across its creative,

  • Nicki Muir moves from LEC Healthcare to The Purple Agency Nicki Muir moves from LEC Healthcare to The Purple Agency

    Muir also brings experience from Atkinson Brand Reaction and Blue Latitude having held account director positions at both agencies before joining LEC Healthcare.

  • Blue Latitude grows senior team Blue Latitude grows senior team

    Blue Latitude grows senior team. Healthcare consultancy expands in its core capabilities with new hires. ... Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and joins Blue Latitude after 13 years as a freelance user

  • Blue Latitude boosts its team Blue Latitude boosts its team

    Blue Latitude boosts its team. Appointments follow new business wins for the company. ... Meanwhile, Elisa del Galdo has been appointed to Blue Latitude's board of directors.

  • Blue Latitude boosts senior management team Blue Latitude boosts senior management team

    Blue Latitude boosts senior management team. Elisa del Galdo joins as head of customer experience. ... Elisa del Galdo has joined the strategic marketing agency Blue Latitude as head of customer experience.

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