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Blue Latitude Health

This page shows the latest Blue Latitude Health news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

The devil is in the detail. “The key to marketing excellence is indeed customer insight, ”reveals Jocelyn Coutinho, senior consultant, Blue Latitude Health.

Latest news

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    of rules exist,” says Chris Cooper, managing director, EPG Health Media. “ ... Blue Latitude Health. “

  • What’s on the horizon? What’s on the horizon?

    This evolution has an enduring impact on both how and from whom we seek information and guidance about our health. ... Simon Young is a director and Pany Koizi is an associate consultant at Blue Latitude Health.

  • Fair to medalling Fair to medalling

    However, the decision-making this intelligence triggers could arguably be improved,” says Fred Bassett, head of strategy, Blue Latitude Health. “ ... The challenge is to pull it all together into a cohesive plan that shows you understand the clinical

  • Blue Latitude Health expands into the US Blue Latitude Health expands into the US

    Blue Latitude Health expands into the US. New York City office will be led by James Atherton. ... Blue Latitude Health's David Cooney and James Atherton. London-headquartered Blue Latitude Health has expanded its creative marketing healthcare consultancy

  • Sweet emotion Sweet emotion

    Here at Blue Latitude Health, we've seen one concept-led EMEA brand campaign produce an unprecedented 81% take-up in local markets. ... is creative director at Blue Latitude Health. 24th June 2016.

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Latest Intelligence

  • Warning signs Warning signs

    However, change is apparently afoot. For the first time in five years, pharma’s digital spend has increased: Across Health’s Multichannel Maturometer 2017 indicates that investment in digital has grown ... Companies are becoming better at measuring

  • Beyond the annual plan Beyond the annual plan

    Fred Basset is co-founder and head of strategy at Blue Latitude Health.

  • Live boulder, live louder Live boulder, live louder

    Nervousness and creativity don’t necessarily go hand-in-hand, ”says Damien Parsonage, creative director, Blue Latitude Health. ... For example, some of the tech companies coming into health and wellness are doing really interesting things to connect

  • Strategic planning: a state of flux Strategic planning: a state of flux

    Customer-centricity is the defining principle of strategic planning, ”says Fred Bassett, head of strategy, Blue Latitude Health.

  • Channel strategy and channeling your inner disrupter Channel strategy and channeling your inner disrupter

    At Blue Latitude Health, we have helped many brands engage better with their customers through effective channel strategy. ... Head of brand strategy at Blue Latitude Health. 29th March 2017.

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Latest appointments

  • Blue Latitude Health bolsters team with seven new hires Blue Latitude Health bolsters team with seven new hires

    Blue Latitude Health bolsters team with seven new hires. Expands the agency’ s creative, consultancy and accounts divisions. ... London healthcare communications agency Blue Latitude Health has made seven new appointments across its creative,

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Latest from PMHub

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