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Blue Latitude Health

This page shows the latest Blue Latitude Health news and features for those working in and with pharma, biotech and healthcare.

Fishawack acquires Dudnyk

Fishawack acquires Dudnyk

This is the second acquisition the group has made within three months after it bought marketing consultancy Blue Latitude Health back in December.

Latest news

  • Fishawack acquires Blue Latitude Health Fishawack acquires Blue Latitude Health

    Front row L-R: Martin Brass, Gail Flockhart . The Fishawack Group has added another string to its bow, acquiring creative consultancy Blue Latitude Health. ... We were actively looking for a consultancy that could bring strategic and customer experience

  • Taming the Monster Taming the Monster

    The devil is in the detail. “The key to marketing excellence is indeed customer insight,” reveals Jocelyn Coutinho, senior consultant, Blue Latitude Health.

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    of rules exist,” says Chris Cooper, managing director, EPG Health Media. ... Blue Latitude Health.

  • What’s on the horizon? What’s on the horizon?

    This evolution has an enduring impact on both how and from whom we seek information and guidance about our health. ... Simon Young is a director and Pany Koizi is an associate consultant at Blue Latitude Health.

  • Fair to medalling Fair to medalling

    However, the decision-making this intelligence triggers could arguably be improved,” says Fred Bassett, head of strategy, Blue Latitude Health. ... The challenge is to pull it all together into a cohesive plan that shows you understand the clinical

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Latest Intelligence

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Don’t forget the brand team. “Isolating the critical components of a successful launch is difficult,” says Peter Smith, SVP, Cello Health Consulting. ... to can ensure you make the right decisions,” says Jeremy Poland, Senior Launch Excellence

  • Warning signs Warning signs

    However, change is apparently afoot. For the first time in five years, pharma’s digital spend has increased: Across Health’s Multichannel Maturometer 2017 indicates that investment in digital has grown ... Companies are becoming better at measuring

  • Beyond the annual plan Beyond the annual plan

    Fred Basset is co-founder and head of strategy at Blue Latitude Health.

  • Live boulder, live louder Live boulder, live louder

    Nervousness and creativity don’t necessarily go hand-in-hand,” says Damien Parsonage, creative director, Blue Latitude Health. ... For example, some of the tech companies coming into health and wellness are doing really interesting things to connect

  • Strategic planning: a state of flux Strategic planning: a state of flux

    Customer-centricity is the defining principle of strategic planning,” says Fred Bassett, head of strategy, Blue Latitude Health.

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Latest appointments

  • Blue Latitude Health bolsters team with seven new hires Blue Latitude Health bolsters team with seven new hires

    Meanwhile, Dorottya Okros (pictured left) and Frances Peters have been appointed to Blue Latitude Health's consultancy team as associate consultants. ... Prior to joining Blue Latitude Health, Van der Borght served as an analyst at Iris Concise, a

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