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brand management

- PMLiVE

Medical affairs – the time for change is now

The function is uniquely placed to help pharma overcome today’s most pressing healthcare challenges

- PMLiVE

Envision Pharma Group expands with new Cheshire office

Appoints Anne Clare Wadsworth to lead its North West branch

- PMLiVE

The future of meetings

Virtual meetings for HCPs

- PMLiVE

Videum supports online campaign to reach ‘underserved’ RA patients

The project provides educational resources to the UK's South Asian communities

- PMLiVE

SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

- PMLiVE

IMS Health to merge with Quintiles

Will create pharma services firm worth almost $18bn

- PMLiVE

Magic Eyes

How patient art can generate broader insights

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

- PMLiVE

Stories that can save lives

“Sometimes reality is too complex. Stories give it form.”

- PMLiVE

Delivering digital value

Improving outcomes, the digital responsibility

- PMLiVE

Wearables – the technologist’s view

Patient insight is key to a successful solution

- PMLiVE

Better insights come from better evidence

With the current data overload, it is critical that marketers have data literacy

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