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- PMLiVE

brand management

Inspired Science hires Peter Levantis to head medical writing team

He joins from MJL Advertising, where he was acting copy director

Cardiorentis hires Tonic Life for global PR strategy

Agency to raise the drug company’s profile in the cardiology drug market

- PMLiVE

Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

- PMLiVE

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