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brand development

This page shows the latest brand development news and features for those working in and with pharma, biotech and healthcare.

Havas Lynx poem for charity has women’s interests at heart

Havas Lynx poem for charity has women’s interests at heart

Havas Lynx Group has grown from a small creative agency formed in the Northern Quarter of Manchester into a global healthcare communications agency, offering campaign development, brand strategy, capability building and

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Latest Intelligence

  • Effective strategic planning Effective strategic planning

    On the issue of long-term development, Paul Midgley added that it’s important to align the life cycle goals of a brand with the needs of key customer health economies. ... And since mental models are typically difficult to analyse and evaluate, “they

  • Thinking clearly and imagining better Thinking clearly and imagining better

    Speaking of which, when did thinking clearly, knowing what to do and reflecting on it become so desperately tied up in the language of brand, strategy, planning, multichannel dissemination and ... Stephen Page is brand development director at Page &Page.

  • Evolve or die Evolve or die

    After all, without deep insights, without knowing how our customers feel, there is no brand. ... In 2015, we were commissioned to work with Christina and her team on a brand development project in preparation for a Europe-wide launch, which would give us

  • Astellas: Ten years young Astellas: Ten years young

    as well as a once-daily formulation in development as the brand Advagraf (tracrolimus extended release capsules). ... One of those companies keen to tap into Astellas' local knowledge has been Amgen, which signed a co-development and co-commercialisation

  • Unravelling the complex patient journey: can it be done? Unravelling the complex patient journey: can it be done?

    Antoine Lecourt, Global Marketing Director at GSK Oncology, on how to translate patient pathway insights into actionable strategies that enhance a brand’s value proposition. ... Antoine has over ten years of new product launch and brand development

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Latest appointments

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    He joins the London-based healthcare comms agency from BBH. London-based healthcare communications agency Hive Health has appointed Mike Walker as brand development director. ... Hive Health director Jas Hummel said: “Mike’s experience in global

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Chandler brings over 30 years of market research experience to the life science consultancy, most recently as head of Mojo Brand Development. ... He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    She has nearly 20 years of experience in marketing, with over 10 of those with Pfizer where she held a number of increasingly senior roles, including European brand manager and pharmacy ... development team leader.

  • Lilly promotes Aarti Shah as chief information officer Lilly promotes Aarti Shah as chief information officer

    She moves up from her role as a global brand development leader. ... Aarti Shah has been promoted to senior VP and chief information officer at Lilly, moving up from a role as the firm's global brand development leader for immunology.

  • Nicki Muir moves from LEC Healthcare to The Purple Agency Nicki Muir moves from LEC Healthcare to The Purple Agency

    Muir takes on responsibility for the healthcare team's brand development, client strategy, new business and financial management as well as leadership of its account executives. ... Muir also brings experience from Atkinson Brand Reaction and Blue

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Latest from PMHub

  • Elizabeth Egan appointed President of Havas Lynx Group

    focus now on delivering global campaign development, brand strategy and healthcare innovation. ... The Senior Leadership Team has been in development for almost two years, with many of them having spent almost a decade learning the essence of Creative

  • Havas Lynx Group lifts a silver Cannes Lion with landmark HIV campaign

    Havas Lynx Group, which offers campaign development, brand strategy, healthcare innovation and capability building, has enjoyed a whirlwind 12 months since last year’s Cannes Lions Awards, increasing its workforce to

  • Good data is nothing without advocacy

    They are crucial in gaining traction with doctors and pharmacies for your brand. ... Credible and trustworthy advocates to promote and align your brand with overall strategy.

  • Capital appointment for Havas Lynx

    Havas Lynx has grown from a small creative agency formed in the Northern Quarter of Manchester into a global healthcare communications agency, offering campaign development, brand strategy, capability building and education

  • Havas Lynx Group creates 60 new jobs with largest ever recruitment drive

    Havas Lynx Group, which offers campaign development, brand strategy, healthcare innovation and capability building, has increased its workforce to over 350 to keep up with a host of new campaign wins ... This learning and development programme, which

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Approximately 8 fully matching, plus 41 partially matching documents found.

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Clark Health Communications

Clark Health Communications (CHC) is an independent, award-winning health and medical communications agency. Our collaboration with experts and advocates enhances...

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The relevance of patient perspectives to value
Exploring the evolution of patient involvement in health technology assessment, and the role of the patient voice in market access....
How is the NHS Long-term Plan being put into action?
Steve How, Paul Midgley and Oli Hudson, of Wilmington Healthcare, explore some of the changes that have occurred since the plan was published...
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The evolution of real-world studies
How industry and regulators are using real-world data...

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