Please login to the form below

Not currently logged in
Email:
Password:

brand development

This page shows the latest brand development news and features for those working in and with pharma, biotech and healthcare.

Fishawack launches two new divisions, Life partners with hygiene charity and ROAD wins new account

Fishawack launches two new divisions, Life partners with hygiene charity and ROAD wins new account

consultancy. Meanwhile, Fishawack Creative will offer strategic planning, creative development, brand marketing and tactical execution.

Latest news

  • Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group

    Nitrogen Health, a digital brand development agency headquartered in London, will extend the group’s global presence, continuing to win and service clients under Clark’s leadership.

  • mXm launches mXm Health Consulting

    The newly-created division will see the team work on insight-led company and portfolio planning, marketing process development and evaluation, strategic brand planning, market access and strategic NHS partnering to ... internal team training and

  • How to keep your name development on schedule after the recent EMA NRG announcement How to keep your name development on schedule after the recent EMA NRG announcement

    At Addison Whitney, a global branding firm specialising in pharmaceutical naming and brand development, we keep it as a top priority to maintain current knowledge of global regulations and how it ... Barbara Gerber is VP managing director at Addison

  • Power to the people Power to the people

    Ultimately, the best approach is to try to involve patients throughout the development and brand life cycle, rather than just before launch.”. ... Moreover, this collaborative and transparent approach can help companies unlock the significant benefits

  • Lucid expands with launch of new strategic consultancy Lucid expands with launch of new strategic consultancy

    Lucid Strategic Consultancy will provide a range of strategic consultancy services, covering areas such as early pipeline development, brand launch and mature product planning. ... Ferguson said: ““I’m passionate about inspiring others to make a

More from news
Approximately 16 fully matching, plus 67 partially matching documents found.

Latest Intelligence

  • Effective strategic planning Effective strategic planning

    On the issue of long-term development, Paul Midgley added that it’s important to align the life cycle goals of a brand with the needs of key customer health economies. ... And since mental models are typically difficult to analyse and evaluate, “they

  • Thinking clearly and imagining better Thinking clearly and imagining better

    Speaking of which, when did thinking clearly, knowing what to do and reflecting on it become so desperately tied up in the language of brand, strategy, planning, multichannel dissemination and ... Stephen Page is brand development director at Page &Page.

  • Evolve or die Evolve or die

    After all, without deep insights, without knowing how our customers feel, there is no brand. ... In 2015, we were commissioned to work with Christina and her team on a brand development project in preparation for a Europe-wide launch, which would give us

  • Astellas: Ten years young Astellas: Ten years young

    as well as a once-daily formulation in development as the brand Advagraf (tracrolimus extended release capsules). ... One of those companies keen to tap into Astellas' local knowledge has been Amgen, which signed a co-development and co-commercialisation

  • Unravelling the complex patient journey: can it be done? Unravelling the complex patient journey: can it be done?

    Antoine Lecourt, Global Marketing Director at GSK Oncology, on how to translate patient pathway insights into actionable strategies that enhance a brand’s value proposition. ... Antoine has over ten years of new product launch and brand development

More from intelligence
Approximately 0 fully matching, plus 8 partially matching documents found.

Latest appointments

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    He joins the London-based healthcare comms agency from BBH. London-based healthcare communications agency Hive Health has appointed Mike Walker as brand development director. ... Hive Health director Jas Hummel said: “Mike’s experience in global

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Chandler brings over 30 years of market research experience to the life science consultancy, most recently as head of Mojo Brand Development. ... He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    She has nearly 20 years of experience in marketing, with over 10 of those with Pfizer where she held a number of increasingly senior roles, including European brand manager and pharmacy ... development team leader.

  • Lilly promotes Aarti Shah as chief information officer Lilly promotes Aarti Shah as chief information officer

    She moves up from her role as a global brand development leader. ... Aarti Shah has been promoted to senior VP and chief information officer at Lilly, moving up from a role as the firm's global brand development leader for immunology.

  • Nicki Muir moves from LEC Healthcare to The Purple Agency Nicki Muir moves from LEC Healthcare to The Purple Agency

    Muir takes on responsibility for the healthcare team's brand development, client strategy, new business and financial management as well as leadership of its account executives. ... Muir also brings experience from Atkinson Brand Reaction and Blue

More from appointments
Approximately 0 fully matching, plus 9 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 8 fully matching, plus 35 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
wethepeople

wethepeople are bringing human appeal back to brand communications. Our approach allows us to create strategies, ideas and experiences that...

Latest intelligence

London
“Brexit has been a catalyst for UK clinical research... it’s turbocharged change”
The UK clinical trials environment has been transformed in recent years – but can it really buck Brexit’s risks and uncertainties?...
The Future of Pharma sales: fast forward to 2029
Change is inevitable, and necessary, for growth in business....
International Women's Day - 8 March 2019
International Women's Day has been celebrated since its inception in 1911. But how far have we come?...

Infographics