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brand development

This page shows the latest brand development news and features for those working in and with pharma, biotech and healthcare.

FDA clears generic of Daraprim, the ‘poster drug’ for price-gouging

FDA clears generic of Daraprim, the ‘poster drug’ for price-gouging

Through the FDA’s Drug Competition Action Plan, we’ve worked to remove barriers in generic drug development…by closing loopholes that allow brand-name drug companies to ‘game’ the rules ... Gaming tactics include preventing generic drugmakers

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Latest Intelligence

  • What’s next? How behavioural science can support pharma’s future What’s next? How behavioural science can support pharma’s future

    A marketer’s goal is to encourage customers to change their behaviour and adopt the brand. ... Where will it leave your brand? An understanding of physician behaviours will be critical.

  • Effective strategic planning Effective strategic planning

    On the issue of long-term development, Paul Midgley added that it’s important to align the life cycle goals of a brand with the needs of key customer health economies. ... And since mental models are typically difficult to analyse and evaluate, “they

  • Thinking clearly and imagining better Thinking clearly and imagining better

    Speaking of which, when did thinking clearly, knowing what to do and reflecting on it become so desperately tied up in the language of brand, strategy, planning, multichannel dissemination and ... Stephen Page is brand development director at Page &Page.

  • Evolve or die Evolve or die

    After all, without deep insights, without knowing how our customers feel, there is no brand. ... In 2015, we were commissioned to work with Christina and her team on a brand development project in preparation for a Europe-wide launch, which would give us

  • Astellas: Ten years young Astellas: Ten years young

    as well as a once-daily formulation in development as the brand Advagraf (tracrolimus extended release capsules). ... One of those companies keen to tap into Astellas' local knowledge has been Amgen, which signed a co-development and co-commercialisation

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Latest appointments

  • New hires at Crescendo, Healx and Galecto New hires at Crescendo, Healx and Galecto

    Prior to eTheRNA, Lindmark served as global VP of clinical development for the respiratory and inflammation franchises at AstraZeneca. ... In that role, he led the development of Symbicort, a leading respiratory brand.

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    He joins the London-based healthcare comms agency from BBH. London-based healthcare communications agency Hive Health has appointed Mike Walker as brand development director. ... Hive Health director Jas Hummel said: “Mike’s experience in global

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Chandler brings over 30 years of market research experience to the life science consultancy, most recently as head of Mojo Brand Development. ... He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    She has nearly 20 years of experience in marketing, with over 10 of those with Pfizer where she held a number of increasingly senior roles, including European brand manager and pharmacy ... development team leader.

  • Lilly promotes Aarti Shah as chief information officer Lilly promotes Aarti Shah as chief information officer

    She moves up from her role as a global brand development leader. ... Aarti Shah has been promoted to senior VP and chief information officer at Lilly, moving up from a role as the firm's global brand development leader for immunology.

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Latest from PMHub

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