Please login to the form below

Not currently logged in
Email:
Password:

brand development

This page shows the latest brand development news and features for those working in and with pharma, biotech and healthcare.

FDA clears generic of Daraprim, the ‘poster drug’ for price-gouging

FDA clears generic of Daraprim, the ‘poster drug’ for price-gouging

Through the FDA’s Drug Competition Action Plan, we’ve worked to remove barriers in generic drug development…by closing loopholes that allow brand-name drug companies to ‘game’ the rules ... Gaming tactics include preventing generic drugmakers

Latest news

More from news
Approximately 16 fully matching, plus 69 partially matching documents found.

Latest Intelligence

  • What’s next? How behavioural science can support pharma’s future What’s next? How behavioural science can support pharma’s future

    A marketer’s goal is to encourage customers to change their behaviour and adopt the brand. ... Where will it leave your brand? An understanding of physician behaviours will be critical.

  • Effective strategic planning Effective strategic planning

    On the issue of long-term development, Paul Midgley added that it’s important to align the life cycle goals of a brand with the needs of key customer health economies. ... And since mental models are typically difficult to analyse and evaluate, “they

  • Thinking clearly and imagining better Thinking clearly and imagining better

    Speaking of which, when did thinking clearly, knowing what to do and reflecting on it become so desperately tied up in the language of brand, strategy, planning, multichannel dissemination and ... Stephen Page is brand development director at Page &Page.

  • Evolve or die Evolve or die

    After all, without deep insights, without knowing how our customers feel, there is no brand. ... In 2015, we were commissioned to work with Christina and her team on a brand development project in preparation for a Europe-wide launch, which would give us

  • Astellas: Ten years young Astellas: Ten years young

    as well as a once-daily formulation in development as the brand Advagraf (tracrolimus extended release capsules). ... One of those companies keen to tap into Astellas' local knowledge has been Amgen, which signed a co-development and co-commercialisation

More from intelligence
Approximately 0 fully matching, plus 9 partially matching documents found.

Latest appointments

  • New hires at Crescendo, Healx and Galecto New hires at Crescendo, Healx and Galecto

    Prior to eTheRNA, Lindmark served as global VP of clinical development for the respiratory and inflammation franchises at AstraZeneca. ... In that role, he led the development of Symbicort, a leading respiratory brand.

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    He joins the London-based healthcare comms agency from BBH. London-based healthcare communications agency Hive Health has appointed Mike Walker as brand development director. ... Hive Health director Jas Hummel said: “Mike’s experience in global

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Chandler brings over 30 years of market research experience to the life science consultancy, most recently as head of Mojo Brand Development. ... He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    She has nearly 20 years of experience in marketing, with over 10 of those with Pfizer where she held a number of increasingly senior roles, including European brand manager and pharmacy ... development team leader.

  • Lilly promotes Aarti Shah as chief information officer Lilly promotes Aarti Shah as chief information officer

    She moves up from her role as a global brand development leader. ... Aarti Shah has been promoted to senior VP and chief information officer at Lilly, moving up from a role as the firm's global brand development leader for immunology.

More from appointments
Approximately 0 fully matching, plus 10 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 7 fully matching, plus 42 partially matching documents found.

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Envision Pharma Group

We are a global leader in the medical affairs space. Our purpose-built software and scientific solutions make us a unique...

Latest intelligence

JulAug cover image
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor
Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....