Please login to the form below

Not currently logged in
Email:
Password:

brand development

This page shows the latest brand development news and features for those working in and with pharma, biotech and healthcare.

Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group

Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group

Nitrogen Health, a digital brand development agency headquartered in London, will extend the group’s global presence, continuing to win and service clients under Clark’s leadership.

Latest news

  • mXm launches mXm Health Consulting

    The newly-created division will see the team work on insight-led company and portfolio planning, marketing process development and evaluation, strategic brand planning, market access and strategic NHS partnering to ... internal team training and

  • How to keep your name development on schedule after the recent EMA NRG announcement How to keep your name development on schedule after the recent EMA NRG announcement

    How to keep your name development on schedule after the recent EMA NRG announcement. ... At Addison Whitney, a global branding firm specialising in pharmaceutical naming and brand development, we keep it as a top priority to maintain current knowledge of

  • Power to the people Power to the people

    Ultimately, the best approach is to try to involve patients throughout the development and brand life cycle, rather than just before launch.”. ... Moreover, this collaborative and transparent approach can help companies unlock the significant benefits

  • Lucid expands with launch of new strategic consultancy Lucid expands with launch of new strategic consultancy

    Lucid Strategic Consultancy will provide a range of strategic consultancy services, covering areas such as early pipeline development, brand launch and mature product planning. ... Ferguson said: ““I’m passionate about inspiring others to make a

  • What does good marketing look like in 2016? What does good marketing look like in 2016?

    Brand performance is compromised unless appropriate emphasis is given to implementing core marketing principles. ... To deliver standout individual and brand performance, take steps to invest in marketing mentoring that is specific to 'my job, my brand

More from news
Approximately 17 fully matching, plus 71 partially matching documents found.

Latest Intelligence

  • Effective strategic planning Effective strategic planning

    On the issue of long-term development, Paul Midgley added that it’s important to align the life cycle goals of a brand with the needs of key customer health economies. ... And since mental models are typically difficult to analyse and evaluate, “they

  • Thinking clearly and imagining better Thinking clearly and imagining better

    Speaking of which, when did thinking clearly, knowing what to do and reflecting on it become so desperately tied up in the language of brand, strategy, planning, multichannel dissemination and ... Stephen Page is brand development director at Page &Page.

  • Evolve or die Evolve or die

    Evolve or die. How brand teams can bring more value to their customers. ... In 2015, we were commissioned to work with Christina and her team on a brand development project in preparation for a Europe-wide launch, which would give us the opportunity to

  • Astellas: Ten years young Astellas: Ten years young

    as well as a once-daily formulation in development as the brand Advagraf (tracrolimus extended release capsules). ... One of those companies keen to tap into Astellas' local knowledge has been Amgen, which signed a co-development and co-commercialisation

  • Unravelling the complex patient journey: can it be done? Unravelling the complex patient journey: can it be done?

    Antoine Lecourt, Global Marketing Director at GSK Oncology, on how to translate patient pathway insights into actionable strategies that enhance a brand’ s value proposition. ... Antoine has over ten years of new product launch and brand development

More from intelligence
Approximately 0 fully matching, plus 8 partially matching documents found.

Latest appointments

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    Hive Health appoints Mike Walker as brand development director. He joins the London-based healthcare comms agency from BBH. ... London-based healthcare communications agency Hive Health has appointed Mike Walker as brand development director.

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Chandler brings over 30 years of market research experience to the life science consultancy, most recently as head of Mojo Brand Development. ... He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    She has nearly 20 years of experience in marketing, with over 10 of those with Pfizer where she held a number of increasingly senior roles, including European brand manager and pharmacy ... development team leader.

  • Lilly promotes Aarti Shah as chief information officer Lilly promotes Aarti Shah as chief information officer

    Lilly promotes Aarti Shah as chief information officer. She moves up from her role as a global brand development leader. ... Aarti Shah has been promoted to senior VP and chief information officer at Lilly, moving up from a role as the firm's global

  • Nicki Muir moves from LEC Healthcare to The Purple Agency Nicki Muir moves from LEC Healthcare to The Purple Agency

    Muir takes on responsibility for the healthcare team's brand development, client strategy, new business and financial management as well as leadership of its account executives. ... Muir also brings experience from Atkinson Brand Reaction and Blue

More from appointments
Approximately 0 fully matching, plus 9 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 10 fully matching, plus 7 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
wethepeople

wethepeople are bringing human appeal back to brand communications. Our approach allows us to create strategies, ideas and experiences that...

Latest intelligence

patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe’s leading hub for life sciences innovation...

Infographics