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brand management

This page shows the latest brand management news and features for those working in and with pharma, biotech and healthcare.

Lucid’s first class of 2018 graduates from Lucid’s Futures Academy

Moving into their first job placements, the four graduates have received medical writing and account handling experience, including strategic brand planning and financial management.

Latest news

  • What does good marketing look like in 2016? What does good marketing look like in 2016?

    Brand performance is compromised unless appropriate emphasis is given to implementing core marketing principles. ... Fundamentals have been forgotten or were never learnt and given way to an internal focus, rapidly eliminating the exciting opportunities,

  • Golin Health wins HRA Pharma and Atlantis Healthcare accounts Golin Health wins HRA Pharma and Atlantis Healthcare accounts

    Golin Health wins HRA Pharma and Atlantis Healthcare accounts. Will be tasked with creating targeted brand management campaigns. ... management and our solutions to address these significant problems.”.

  • Media planning on a global scale Media planning on a global scale

    Furthermore, a client is able to control planning activities and spending as well as stringent brand management through centralised media coordination. ... Effective international media planning is about combining the most appropriate media vehicles and

  • Teva restructures to stengthen unit identities Teva restructures to stengthen unit identities

    The former will be responsible for strategy and business development initiatives while the latter will be responsible for corporate marketing excellence, brand management, corporate communications and corporate social responsibility.

  • Publicis Groupe adds to Indian portfolio Publicis Groupe adds to Indian portfolio

    With more than 130 employees, the agency provides integrated solutions, working on reputation management, media, digital, brand activation and research.

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Approximately 0 fully matching, plus 53 partially matching documents found.

Latest Intelligence

  • When is it time to rebrand? When is it time to rebrand?

    Revitalise a brand identity. We are innovators, but we look behind the times. ... We need centralised brand management. We do not present a consistent face to our customers.

  • Digital

    Healthcare terms - Digital.

  • Marketing

    Healthcare terms - Marketing.

  • Market access

    Healthcare terms - Market access.

  • Creative marketing and compliance Creative marketing and compliance

    The catalyst for change often only happens when something goes wrong and marketing or brand asset management suddenly becomes a board-level issue. ... Digital asset management systems may exist, but they are often specific to one function and not

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Approximately 2 fully matching, plus 8 partially matching documents found.

Latest appointments

  • Simon Doyle joins STEM Simon Doyle joins STEM

    Prior to his roles in international marketing and commercial leadership, Doyle held local roles in brand management, regional sales management at Roche and sales representatives for Roche and Aventis.

  • Arvato turns to Google for head of digital marketing Arvato turns to Google for head of digital marketing

    For many years now, he has been focusing on the digital transformation of previously analog business processes and is distinguished by extensive expertise in all matters digital, longstanding management experience and ... Monsees has more than two decades

  • Astellas appoints Moyra Knight to comms role Astellas appoints Moyra Knight to comms role

    It's a role that will make responsible for developing and leading corporate brand initiatives and reputation management activities across North and South America. ... Moyra's breadth of experience along with her approach to leadership will help

  • Pegasus recruits corporate services lead Pegasus recruits corporate services lead

    Under his leadership, the new team will offer corporate reputation and issues management, business brand-building, thought leadership and crisis communications. ... Describing the company as “ well-versed in brand defence and crisis communications”,

  • New communications head for WebMD New communications head for WebMD

    He will lead the management of brand, reputation and strategic communications activities for the business, which provides online healthcare advice for the public and healthcare professionals.

More from appointments
Approximately 0 fully matching, plus 7 partially matching documents found.

Latest from PMHub

  • Trending: using social media to understand your pharma market

    At Blue Latitude Health, we identify the role of social media in the overall brand or communications strategy. ... Result: This helps us make informed decisions on brand management. Digital opinion leaders.

  • Brand teams: They're not what you think they are

    Consultancies have been banging on about silos and joined-up brand teams for years now, and many companies have taken heed and started to work on breaking them down internally. ... Don’ t see your internal functions as a service to the brand, see them

  • Why does content need a strategy?

    In this article, Content Marketing Manager Liz Inskip and guest blogger  Adwoa Baah explain how having a documented strategy for content creation, distribution, management, and governance will empower your brand teams ... When content is brought into

  • Fulfilling Dreams, Talent and Ambition – The Lucid Futures Academy

    We have studied everything from strategic brand planning to financial management to medical writing and accounts management.

  • Spirant

    Spirant. Spirant is a full service pharma marketing and medical brand management company providing comprehensive healthcare advertising solutions.

More from PMHub
Approximately 1 fully matching, plus 9 partially matching documents found.

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