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Brand Planners' Blog

This page shows the latest Brand Planners' Blog news and features for those working in and with pharma, biotech and healthcare.

Launch leaders’ blog part 1

Launch leaders’ blog part 1

Welcome to Part 1 of the Launch Leaders’ Blog! Hot on the heels of the wild success (in the author’s mind, at least) of the Brand Planners’ Blog in 2019, ... Stephanie Hall is MD of brand planning healthcare consultancy  Uptake Strategies.

Latest news

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    This is the last part of Pharma Brand Planners’ blog. I do hope you have enjoyed reading it as much I have enjoyed writing it. ... Pharma Brand Planners' Blog (Part 7): How do you manage risk and uncertainty in your brand plan?.

  • Pharma Brand Planners' Blog (Part 7) Pharma Brand Planners' Blog (Part 7)

    Part 7: How do you manage risk and uncertainty in your brand plan? ... Pharma Brand Planners' Blog (Part 6): Setting the right metrics and KPIs in your brand plan.

  • Pharma Brand Planners' Blog (Part 6)

    Only one out of the ten brand plans had SMART objectives linked to their KPIs. ... Only three out of the ten brand plans included a budget for market research, measurement and tracking.

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    This blog is focused on ‘selling’ your brand plan to your internal colleagues and management in order to gain the key decisions you need on strategy, resourcing, tactics, budget, etc. ... Here are some practical tips when selling your brand plan to

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    Local brand planners – creating multichannel customer engagement plans to drive your tactics. ... This month we focus on the tactical part of your pharma or biotech brand plan – finally, hurray!

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Latest Intelligence

  • Entrepreneurial Winning Women Entrepreneurial Winning Women

    Stephanie also speaks regularly at industry conferences and is the author of the Pharma Brand Planners’ blog. ... Build a public profile: Put your brand to work – speak publicly, write about what you know, share your story.

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