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Brand Planning

This page shows the latest Brand Planning news and features for those working in and with pharma, biotech and healthcare.

Fishawack launches two new divisions, Life partners with hygiene charity and ROAD wins new account

Fishawack launches two new divisions, Life partners with hygiene charity and ROAD wins new account

consultancy. Meanwhile, Fishawack Creative will offer strategic planning, creative development, brand marketing and tactical execution.

Latest news

  • Lucid’s first class of 2018 graduates from Lucid’s Futures Academy

    Moving into their first job placements, the four graduates have received medical writing and account handling experience, including strategic brand planning and financial management.

  • mXm launches mXm Health Consulting

    The newly-created division will see the team work on insight-led company and portfolio planning, marketing process development and evaluation, strategic brand planning, market access and strategic NHS partnering to

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    industry is starting to ‘design and refine customer interactions in order to meet or exceed customer expectations - leading to a stronger brand/company perception, increased customer loyalty, increased advocacy and a ... these tools as part of their

  • Lucid expands with launch of new strategic consultancy Lucid expands with launch of new strategic consultancy

    Lucid Strategic Consultancy will provide a range of strategic consultancy services, covering areas such as early pipeline development, brand launch and mature product planning. ... I have experienced the true challenges faced by leaders and brand teams,

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    But getting there requires a fundamental change in brand planning. The best organisations are clear on what they want to achieve, but will only hone their strategy once they've actually ... The brand experience should emanate from, and be driven by, the

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Latest Intelligence

  • The Pharma Brand Planners’ Blog: Part 1 The Pharma Brand Planners’ Blog: Part 1

    A final word on all the things which get in the way of effective brand planning. ... Next, Part 2: Local Brand Planners – May/June/July, it’s brand planning season, let’s get started.

  • Three questions that should anchor your brand strategy Three questions that should anchor your brand strategy

    A great brand planning process should be embraced as a time to pause and really think about a product’s future, make informed decisions that will benefit patients and deliver revenue ... Commercial leaders have a critical role to play in the strategic

  • Evolve and thrive vs wait and wither Evolve and thrive vs wait and wither

    Marketing planning is brand-centric with limited alignment across customers or functions, leading to sales force and digital activities designed and deployed separately.

  • Beyond the annual plan Beyond the annual plan

    These hyper-competitive markets demand focused, competitive and resilient marketing strategies. However, strategic planning approaches are often fixated on fiscal gains instead of competitive, agile brand planning. ... 3. Tackle the difficult decisions

  • Effective strategic planning Effective strategic planning

    And since mental models are typically difficult to analyse and evaluate, “they often result in suboptimal decisions when it comes to strategy development and brand planning in the pharmaceutical industry”. ... route map of their year-by-year capacity

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Latest appointments

  • Wave appoints Tamzin Redston as programme director Wave appoints Tamzin Redston as programme director

    Med ed firm takes on comms planning specialist. Specialist medical education company Wave has appointed Tamzin Redston to its team as programme director. ... Tamzin joins Wave with a background of more than 10 years in medical education, with expertise

  • Chemia appoints network manager Chemia appoints network manager

    Previous to this, she worked at AstraZeneca where she managed events for the primary and specialist care brand teams. ... Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand

  • Eric Hansen takes the helm at PAN Eric Hansen takes the helm at PAN

    In his new role he will lead Richmond, UK-based PAN's board of directors, made up of creative director Arron O'Hare, strategic brand planning director Julia Straker and director

  • Sarah Verhoeff joins the board at Pan Sarah Verhoeff joins the board at Pan

    Verhoeff joins Emily Wigginton, director; Julia Straker, director of strategic brand planning; and Arron O'Hare, creative director, on the Pan board.

  • PAN promotes Julia Straker to board of directors PAN promotes Julia Straker to board of directors

    Becomes director of strategic brand planning. Julia Straker who joined PAN in June 2012 has been promoted to director of strategic brand planning and joins the agency's board of directors. ... Lateral thinking based on solid understanding of the brand is

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Latest from PMHub

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