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Brand Planning

This page shows the latest Brand Planning news and features for those working in and with pharma, biotech and healthcare.

Launch leaders' blog part 2

Launch leaders' blog part 2

If you're leading or working on a launch – whether it’s a new indication, formulation or a completely new molecule and brand – you may be thinking carefully about what you ... Stephanie Hall is MD of the award-winning brand planning healthcare

Latest news

  • Launch leaders’ blog part 1 Launch leaders’ blog part 1

    Wherever you are in your launch planning, it is worth going back to revisit your launch assumptions, timings, channel mix, tactics and forecasts – and probably much more. ... Stephanie Hall is MD of brand planning healthcare consultancy  Uptake

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    Stephanie Hall is MD of brand planning healthcare consultancy  Uptake Strategies. ... Stephanie Hall is MD of the award-winning brand planning healthcare consultancy Uptake Strategies.

  • Pharma Brand Planners' Blog (Part 7) Pharma Brand Planners' Blog (Part 7)

    Part 7: How do you manage risk and uncertainty in your brand plan? ... Stephanie Hall is MD of brand planning healthcare consultancy  Uptake Strategies.

  • Pharma Brand Planners' Blog (Part 6)

    Many brand planning frameworks don’t actually stipulate the need to create one- to three-year SMART (specific, measurable, achievable, relevant, time-bound) objectives. ... Next time, we’ll be looking atStephanie Hall is MD of brand planning

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    I can thoroughly recommend this. Next time, we’ll be looking atStephanie Hall is MD of brand planning healthcare consultancy  Uptake Strategies. ... Stephanie Hall is MD of brand planning healthcare consultancy  Uptake Strategies.

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Latest Intelligence

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Latest appointments

  • Wave appoints Tamzin Redston as programme director Wave appoints Tamzin Redston as programme director

    Med ed firm takes on comms planning specialist. Specialist medical education company Wave has appointed Tamzin Redston to its team as programme director. ... Tamzin joins Wave with a background of more than 10 years in medical education, with expertise

  • Chemia appoints network manager Chemia appoints network manager

    Previous to this, she worked at AstraZeneca where she managed events for the primary and specialist care brand teams. ... Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand

  • Eric Hansen takes the helm at PAN Eric Hansen takes the helm at PAN

    In his new role he will lead Richmond, UK-based PAN's board of directors, made up of creative director Arron O'Hare, strategic brand planning director Julia Straker and director

  • Sarah Verhoeff joins the board at Pan Sarah Verhoeff joins the board at Pan

    Verhoeff joins Emily Wigginton, director; Julia Straker, director of strategic brand planning; and Arron O'Hare, creative director, on the Pan board.

  • PAN promotes Julia Straker to board of directors PAN promotes Julia Straker to board of directors

    Becomes director of strategic brand planning. Julia Straker who joined PAN in June 2012 has been promoted to director of strategic brand planning and joins the agency's board of directors. ... Lateral thinking based on solid understanding of the brand is

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Latest from PMHub

  • Clark Health Communications and Egg digital announce new collaboration

    This exciting alliance with Egg allows us to bring digital solutions right into the heart of our current thinking, planning and delivery but also to future proof our capability knowing that ... For further information and background visit

  • A Magical Future – A year on from the graduate scheme

    We were introduced to strategic brand planning, editing, account management, medical writing and much more.

  • Spirit Spirit

    From landscaping, target product profiling, communication and brand planning, and value propositions, through to maximising External Expert engagements, we have the expertise to meet your needs. ... Richard Ford. Finance Director. A brand refresh that

  • “Virtualizing” a Company Brand Planning Meeting: a Customer Story

    Find out how Impetus Digital helped virtualize their client's internal brand planning session. ... In Impetus Digital's latest customer story, we summarize how we helped a client “virtualize” their in-person brand planning session.

  • Impetus Digital Impetus Digital

    Virtualizing” a Company Brand Planning Meeting: a Customer Story. ... Find out how Impetus Digital helped virtualize their client's internal brand planning session.

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