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Brand Planning

This page shows the latest Brand Planning news and features for those working in and with pharma, biotech and healthcare.

Lucid’s first class of 2018 graduates from Lucid’s Futures Academy

Moving into their first job placements, the four graduates have received medical writing and account handling experience, including strategic brand planning and financial management.

Latest news

  • mXm launches mXm Health Consulting

    The newly-created division will see the team work on insight-led company and portfolio planning, marketing process development and evaluation, strategic brand planning, market access and strategic NHS partnering to

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    industry is starting to ‘design and refine customer interactions in order to meet or exceed customer expectations - leading to a stronger brand/company perception, increased customer loyalty, increased advocacy and a ... these tools as part of their

  • Uptake Strategies appoints Kelly McDonald Uptake Strategies appoints Kelly McDonald

    Her new position will see her focus on multinational corporations and delivering sustainable healthcare behavioural change as the firm expands its capabilities and capacity in brand planning, strategy and launch excellence.

  • Lucid expands with launch of new strategic consultancy Lucid expands with launch of new strategic consultancy

    Lucid Strategic Consultancy will provide a range of strategic consultancy services, covering areas such as early pipeline development, brand launch and mature product planning. ... I have experienced the true challenges faced by leaders and brand teams,

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    But getting there requires a fundamental change in brand planning. The best organisations are clear on what they want to achieve, but will only hone their strategy once they've actually ... The brand experience should emanate from, and be driven by, the

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Latest Intelligence

  • Evolve and thrive vs wait and wither Evolve and thrive vs wait and wither

    Marketing planning is brand-centric with limited alignment across customers or functions, leading to sales force and digital activities designed and deployed separately.

  • Beyond the annual plan Beyond the annual plan

    These hyper-competitive markets demand focused, competitive and resilient marketing strategies. However, strategic planning approaches are often fixated on fiscal gains instead of competitive, agile brand planning. ... 3. Tackle the difficult decisions

  • Effective strategic planning Effective strategic planning

    And since mental models are typically difficult to analyse and evaluate, “they often result in suboptimal decisions when it comes to strategy development and brand planning in the pharmaceutical industry”. ... route map of their year-by-year capacity

  • Thinking clearly and imagining better Thinking clearly and imagining better

    Speaking of which, when did thinking clearly, knowing what to do and reflecting on it become so desperately tied up in the language of brand, strategy, planning, multichannel dissemination and ... Stephen Page is brand development director at Page &Page.

  • Beacons for genuinely patient-centric marketing Beacons for genuinely patient-centric marketing

    A strong signal is that your brand plan shows that you don’t switch to a brand-centric view during planning mode. ... Teams that have resisted the strong urge to revert to a brand-centric view when entering brand planning mode, and instead retained a

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Latest appointments

  • Wave appoints Tamzin Redston as programme director Wave appoints Tamzin Redston as programme director

    Wave appoints Tamzin Redston as programme director. Med ed firm takes on comms planning specialist. ... Tamzin joins Wave with a background of more than 10 years in medical education, with expertise in communications planning for both global and regional

  • Chemia appoints network manager Chemia appoints network manager

    Previous to this, she worked at AstraZeneca where she managed events for the primary and specialist care brand teams. ... Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand

  • Eric Hansen takes the helm at PAN Eric Hansen takes the helm at PAN

    In his new role he will lead Richmond, UK-based PAN's board of directors, made up of creative director Arron O'Hare, strategic brand planning director Julia Straker and director

  • Sarah Verhoeff joins the board at Pan Sarah Verhoeff joins the board at Pan

    Verhoeff joins Emily Wigginton, director; Julia Straker, director of strategic brand planning; and Arron O'Hare, creative director, on the Pan board.

  • PAN promotes Julia Straker to board of directors PAN promotes Julia Straker to board of directors

    PAN promotes Julia Straker to board of directors. Becomes director of strategic brand planning. ... Julia Straker who joined PAN in June 2012 has been promoted to director of strategic brand planning and joins the agency's board of directors.

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