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Brand story

This page shows the latest Brand story news and features for those working in and with pharma, biotech and healthcare.

Q&A: Emily Spilko

Q&A: Emily Spilko

Creatives have to be that much more creative to make sure the brand story is being told in a clear and powerful way.

Latest news

  • Pharma Brand Planners' Blog (Part 5) Pharma Brand Planners' Blog (Part 5)

    Great brand plan presentations also transform their brand plan into a ‘story’ with a number of characters and lift the narrative beyond the classic performance bar charts and overcrowded SWOT analyses. ... Think about the key characters in your story:

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    vision. So how do you get started on local brand planning for a pharma or biotech brand? ... Write up your brand plan “story” on one page – what intuitively is the story you want to tell about your local market, your brand, about the challenges you

  • Segmentation, evolved Segmentation, evolved

    Sanofi has done so via contextual segmentation, then targeting a specific payer/patient/prescriber context, then developing a discount pricing scheme and a precision medicine brand story.

  • Norrie, Dubery and Perkins form Wethepeople Norrie, Dubery and Perkins form Wethepeople

    Digital and design strategist Joseph Hoyle has also joined the agency and will lead brand experience and design. ... Wethepeople will offer the full range of marketing and communications services, including brand and campaign strategy, story and message

  • The biosimilars are coming The biosimilars are coming

    The reason of stating this - beyond, of course, the brand story - is that for any biosimilar, or innovative biologic, one of the first things that manufacturers are required to do is ... Biosimilar branding. How to brand the biosimilar is a question that

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Latest Intelligence

  • Bombarded with information – the challenge of crowded digital channels Bombarded with information – the challenge of crowded digital channels

    Brands are missing out on a crucial part of the story: the origin story. ... It’s a ready but underutilised resource that could be plugged into many key elements of the brand story.

  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    A strategy grounded in deep stakeholder insights to maximise early opportunities, demonstrate brand value and connect emotionally will facilitate launch excellence. ... Recommendation: regular strategy alignment meetings between global and regional

  • Case study: Break the flu cycle Case study: Break the flu cycle

    A clinical advisory board was held to decide on the strategy, discuss the scientific story and clarify unmet needs for all stakeholder groups. ... This piece established the value story for the brand. ‘Break the Flu Cycle’ meetings programme: .

  • Flight path: the long-haul journey Flight path: the long-haul journey

    At the brand level, perhaps the biggest evolution in strategic planning is one of scale and scope. ... This requires empowering people with frameworks that allow teams to make changes that enhance their brand story, rather than being a hostage to static

  • Ditch the data? Ditch the data?

    Look beyond the data. But what happens when data stops adding glorious content to your brand story? ... And a brand campaign doesn’t need to have images of devastation to be impactful.

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Latest appointments

  • Hanover appoints new associate director Hanover appoints new associate director

    Jim Baxter joins from Tonic Life to lead market access and brand communications. ... Sometimes there might be a good clinical brand story, but where we have the greatest traction for clients is combining this with getting the NHS to see the product as a

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Latest from PMHub

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