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Brand story

This page shows the latest Brand story news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 5)

Pharma Brand Planners' Blog (Part 5)

Great brand plan presentations also transform their brand plan into a ‘story’ with a number of characters and lift the narrative beyond the classic performance bar charts and overcrowded SWOT analyses. ... Think about the key characters in your story:

Latest news

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    vision. So how do you get started on local brand planning for a pharma or biotech brand? ... Write up your brand plan “story” on one page – what intuitively is the story you want to tell about your local market, your brand, about the challenges you

  • Segmentation, evolved Segmentation, evolved

    Sanofi has done so via contextual segmentation, then targeting a specific payer/patient/prescriber context, then developing a discount pricing scheme and a precision medicine brand story.

  • Norrie, Dubery and Perkins form Wethepeople Norrie, Dubery and Perkins form Wethepeople

    Digital and design strategist Joseph Hoyle has also joined the agency and will lead brand experience and design. ... Wethepeople will offer the full range of marketing and communications services, including brand and campaign strategy, story and message

  • The biosimilars are coming The biosimilars are coming

    The reason of stating this - beyond, of course, the brand story - is that for any biosimilar, or innovative biologic, one of the first things that manufacturers are required to do is ... Biosimilar branding. How to brand the biosimilar is a question that

  • Let's rock the system Let's rock the system

    Tell a good story. We can't present customers with a list of our brand's features and benefits and expect to change anything. ... It's easy to set our brand story in a world of beaches and sunsets.

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Latest Intelligence

  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    A strategy grounded in deep stakeholder insights to maximise early opportunities, demonstrate brand value and connect emotionally will facilitate launch excellence. ... Recommendation: regular strategy alignment meetings between global and regional

  • Case study: Break the flu cycle Case study: Break the flu cycle

    A clinical advisory board was held to decide on the strategy, discuss the scientific story and clarify unmet needs for all stakeholder groups. ... This piece established the value story for the brand. ‘Break the Flu Cycle’ meetings programme: .

  • Flight path: the long-haul journey Flight path: the long-haul journey

    At the brand level, perhaps the biggest evolution in strategic planning is one of scale and scope. ... This requires empowering people with frameworks that allow teams to make changes that enhance their brand story, rather than being a hostage to static

  • Ditch the data? Ditch the data?

    Look beyond the data. But what happens when data stops adding glorious content to your brand story? ... And a brand campaign doesn’t need to have images of devastation to be impactful.

  • The pill branding The pill branding

    Depending on the culture, illustrative brand names that tell a story convey big differences in content. ... The American way of life. Depending on the culture, illustrative brand names that tell a story convey big differences in the content which, in turn

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Latest appointments

  • Hanover appoints new associate director Hanover appoints new associate director

    Jim Baxter joins from Tonic Life to lead market access and brand communications. ... Sometimes there might be a good clinical brand story, but where we have the greatest traction for clients is combining this with getting the NHS to see the product as a

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Latest from PMHub

  • “Virtualizing” a Company Brand Planning Meeting: a Customer Story

    Find out how Impetus Digital helped virtualize their client's internal brand planning session. ... In Impetus Digital's latest customer story, we summarize how we helped a client “virtualize” their in-person brand planning session.

  • Impetus Digital Impetus Digital

    Virtualizing” a Company Brand Planning Meeting: a Customer Story. ... Find out how Impetus Digital helped virtualize their client's internal brand planning session.

  • Playing Mind Games Playing Mind Games

    It is a chance to take your brand story and archetypes and decide precisely what and how you want to communicate to the outside world. ... Values/ Beliefs/ Mission. Why should they believe it’s OK to trust your brand?

  • VIDEO: Get a game changer

    Discover why the right agency relationship could be an unexpected game changer in your brand’s story.

  • Successful brands tell stories

    Creating a strong brand story is the first step in developing a successful pharma brand. ... The brand story stems from the positioning, which articulates the essence of the narrative.

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COVID-19 Updates and Daily News

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