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brand strategy

This page shows the latest brand strategy news and features for those working in and with pharma, biotech and healthcare.

Avenir acquires Cherry, EY wins new account and GK unites businesses

Avenir acquires Cherry, EY wins new account and GK unites businesses

From brand strategy to social and interactive, our teams will be able to draw on Cherry’s award-winning creative and digital expertise to help brands engage with the right people, ... More specifically, EY will provide resources comprising strategy,

Latest news

  • Alex Butler and Matt Baker launch Foundry3 Alex Butler and Matt Baker launch Foundry3

    This can be through incisive brand strategy combined with compelling creative or building digital tools that empower patients to achieve better outcomes and improved quality of life.”. ... Prior to joining LEC in 2010, he served as director of digital

  • Cello Health launches new social media and analytics offering Cello Health launches new social media and analytics offering

    more so, an appetite to be able to translate this conversational data to clear actions to drive healthcare brand strategy.”.

  • WPP launches specialist healthcare firm WPP launches specialist healthcare firm

    each set to retain their respective brand identities. ... WPP Health &Wellness will also offer a consulting service, building on the group's current brand strategy, medical affairs and market access capabilities, as well as a data and insights offering,

  • Overriding the main frame Overriding the main frame

    Whether it is internal strategy or an external campaign, correct delivery will ensure that it lives and breathes its intended aim. ... They are thought through, grounded in real market insight and built on a cohesive brand strategy with evidence that

  • Pricing's dodos Pricing's dodos

    One of my current advisory roles involves the market access strategy for a huge but ageing brand.

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Approximately 1 fully matching, plus 104 partially matching documents found.

Latest Intelligence

  • The Pharma Brand Planners’ Blog: Part 1 The Pharma Brand Planners’ Blog: Part 1

    Your local country teams are counting on you for quality strategic guidance on brand strategy, priorities and what you will deliver as an above country team to ensure they are successful. ... Are you clear on what you are looking for from your local

  • Three questions that should anchor your brand strategy Three questions that should anchor your brand strategy

    The absence of a sound strategy typically leads to chaos and poor performance. ... The rigid use of templates in brand strategy creation means organisations miss a huge opportunity.

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Rapid learning and the agile incorporation of new insight into brand strategy is essential. ... Sustaining commercial success will be contingent on it.”. Be laser-focused. Another important pillar of market understanding relates to segmentation within

  • Developing advocacy in the pharmaceutical industry Developing advocacy in the pharmaceutical industry

    The importance of advocacy programmes. Advocates who can act as spokespeople for your brand and provide feedback on your strategy and tactics are a valuable asset and need to be treated ... In all cases, you will need to define your objective, apply a

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    those pharmaceutical companies with the highest brand sentiment are also among the most prolific online. ... You will inevitably face some challenges as you develop and implement your online brand building strategy, so having colleagues who are

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Approximately 0 fully matching, plus 35 partially matching documents found.

Latest appointments

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    Hive Health director Jas Hummel said: “Mike’s experience in global brand strategy combined with his creative pedigree means he brings a unique perspective to brand development. ... Far from it. "What excites me is what happens when you put the

  • Former Novartis exec Richard Smith joins EMD Serono Former Novartis exec Richard Smith joins EMD Serono

    Prior to this role, Smith served as executive director and head of Novartis' transplant franchise, as well as positions in customer segment marketing, strategy and commercial operations for specialty medicines, brand ... managed markets strategy, and

  • GPI appoints commercial director GPI appoints commercial director

    Prior to this, he was a senior business account manager at Aachen, Germany-headquartered Grünenthal, and held a series of sales, brand marketing and strategy positions at Eli Lilly and Bayer.

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Chandler brings over 30 years of market research experience to the life science consultancy, most recently as head of Mojo Brand Development. ... He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for

  • Nicki Muir moves from LEC Healthcare to The Purple Agency Nicki Muir moves from LEC Healthcare to The Purple Agency

    Muir takes on responsibility for the healthcare team's brand development, client strategy, new business and financial management as well as leadership of its account executives. ... Muir also brings experience from Atkinson Brand Reaction and Blue

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Approximately 0 fully matching, plus 12 partially matching documents found.

Latest from PMHub

  • The brand strategy revolution

    Jenna Earl, Head of Brand Strategy and Leah Carlisle, Consultant are revolutionising pharma’s approach to brand strategy, revealing a new tool for ensuring stakeholder-centricity – ‘The Four Corners of Brand ... Experience’". Pharma typically

  • 50 questions for delivering an exceptional healthcare brand experience

    A brand lives in the heart and mind of its audience as a sum of experiences. ... This checklist can be used in conjunction with our new 'Four Corners of Brand Experience' approach to brand strategy, which focuses on developing a deep understanding of

  • New appointments in our UK and New York offices

    Ines has previous experience conducting social and market research in a communications and strategy consultancy. ... He previously spent 4 years at Trace Recruitment where he focused on head hunting and recruitment in the Market Research and Brand

  • Focus on doing one thing well

    Whether it’s in the way you apply yourself at work, approach your product strategy, or how you position your brand, it is essential that you focus on doing one thing ... Yup, we just make jeans. That’s all folks. Hiut have decided they are a jeans

  • A unique tool for turning data into brand strategy

    It shapes research outputs and helps translate richer insights into brand strategy. ... Gestalt room – to reveal how customers feel about the brand as a whole.

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Approximately 18 fully matching, plus 82 partially matching documents found.

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Six Degrees Medical Consulting

For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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