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brand strategy

This page shows the latest brand strategy news and features for those working in and with pharma, biotech and healthcare.

Avenir acquires Cherry, EY wins new account and GK unites businesses

Avenir acquires Cherry, EY wins new account and GK unites businesses

From brand strategy to social and interactive, our teams will be able to draw on Cherry’s award-winning creative and digital expertise to help brands engage with the right people, ... More specifically, EY will provide resources comprising strategy,

Latest news

  • Alex Butler and Matt Baker launch Foundry3 Alex Butler and Matt Baker launch Foundry3

    This can be through incisive brand strategy combined with compelling creative or building digital tools that empower patients to achieve better outcomes and improved quality of life.”. ... Prior to joining LEC in 2010, he served as director of digital

  • Cello Health launches new social media and analytics offering Cello Health launches new social media and analytics offering

    more so, an appetite to be able to translate this conversational data to clear actions to drive healthcare brand strategy.”.

  • WPP launches specialist healthcare firm WPP launches specialist healthcare firm

    each set to retain their respective brand identities. ... WPP Health &Wellness will also offer a consulting service, building on the group's current brand strategy, medical affairs and market access capabilities, as well as a data and insights offering,

  • Overriding the main frame Overriding the main frame

    Whether it is internal strategy or an external campaign, correct delivery will ensure that it lives and breathes its intended aim. ... They are thought through, grounded in real market insight and built on a cohesive brand strategy with evidence that

  • Pricing's dodos Pricing's dodos

    One of my current advisory roles involves the market access strategy for a huge but ageing brand.

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Latest Intelligence

  • Three questions that should anchor your brand strategy Three questions that should anchor your brand strategy

    The absence of a sound strategy typically leads to chaos and poor performance. ... The rigid use of templates in brand strategy creation means organisations miss a huge opportunity.

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Rapid learning and the agile incorporation of new insight into brand strategy is essential. ... Sustaining commercial success will be contingent on it.”. Be laser-focused. Another important pillar of market understanding relates to segmentation within

  • Developing advocacy in the pharmaceutical industry Developing advocacy in the pharmaceutical industry

    The importance of advocacy programmes. Advocates who can act as spokespeople for your brand and provide feedback on your strategy and tactics are a valuable asset and need to be treated ... In all cases, you will need to define your objective, apply a

  • Understanding HCPs to build a meaningful brand Understanding HCPs to build a meaningful brand

    those pharmaceutical companies with the highest brand sentiment are also among the most prolific online. ... You will inevitably face some challenges as you develop and implement your online brand building strategy, so having colleagues who are

  • What makes a meaningful brand? What makes a meaningful brand?

    But, maybe most importantly, the concept that your brand stands for must be believable. ... Adam Tilly is manager of brand strategy at Addison Whitney, a Syneos Health company.

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Approximately 0 fully matching, plus 34 partially matching documents found.

Latest appointments

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    Hive Health director Jas Hummel said: “Mike’s experience in global brand strategy combined with his creative pedigree means he brings a unique perspective to brand development. ... Far from it. "What excites me is what happens when you put the

  • Former Novartis exec Richard Smith joins EMD Serono Former Novartis exec Richard Smith joins EMD Serono

    Prior to this role, Smith served as executive director and head of Novartis' transplant franchise, as well as positions in customer segment marketing, strategy and commercial operations for specialty medicines, brand ... managed markets strategy, and

  • GPI appoints commercial director GPI appoints commercial director

    Prior to this, he was a senior business account manager at Aachen, Germany-headquartered Grünenthal, and held a series of sales, brand marketing and strategy positions at Eli Lilly and Bayer.

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Chandler brings over 30 years of market research experience to the life science consultancy, most recently as head of Mojo Brand Development. ... He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for

  • Nicki Muir moves from LEC Healthcare to The Purple Agency Nicki Muir moves from LEC Healthcare to The Purple Agency

    Muir takes on responsibility for the healthcare team's brand development, client strategy, new business and financial management as well as leadership of its account executives. ... Muir also brings experience from Atkinson Brand Reaction and Blue

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Latest from PMHub

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Approximately 18 fully matching, plus 84 partially matching documents found.

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Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

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The Exhibition Hall: Past, Present and Future
As I sit here at another pharma conference, I start to reflect on how they have changed over the years....
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This week we received the exciting news that we have been shortlisted for the Times Business Awards 2019, Tunbridge Wells in the 'Best Business 1-25 Employees' category....
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