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brand strategy

This page shows the latest brand strategy news and features for those working in and with pharma, biotech and healthcare.

Alex Butler and Matt Baker launch Foundry3

Alex Butler and Matt Baker launch Foundry3

This can be through incisive brand strategy combined with compelling creative or building digital tools that empower patients to achieve better outcomes and improved quality of life.”. ... Prior to joining LEC in 2010, he served as director of digital

Latest news

  • Cello Health launches new social media and analytics offering Cello Health launches new social media and analytics offering

    more so, an appetite to be able to translate this conversational data to clear actions to drive healthcare brand strategy.”.

  • Uptake Strategies appoints Kelly McDonald Uptake Strategies appoints Kelly McDonald

    Her new position will see her focus on multinational corporations and delivering sustainable healthcare behavioural change as the firm expands its capabilities and capacity in brand planning, strategy and launch excellence.

  • WPP launches specialist healthcare firm WPP launches specialist healthcare firm

    each set to retain their respective brand identities. ... WPP Health &Wellness will also offer a consulting service, building on the group's current brand strategy, medical affairs and market access capabilities, as well as a data and insights offering,

  • Overriding the main frame Overriding the main frame

    Whether it is internal strategy or an external campaign, correct delivery will ensure that it lives and breathes its intended aim. ... They are thought through, grounded in real market insight and built on a cohesive brand strategy with evidence that

  • Pricing's dodos Pricing's dodos

    One of my current advisory roles involves the market access strategy for a huge but ageing brand.

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Approximately 1 fully matching, plus 113 partially matching documents found.

Latest Intelligence

  • What makes a meaningful brand? What makes a meaningful brand?

    But, maybe most importantly, the concept that your brand stands for must be believable. ... Adam Tilly is manager of brand strategy at Addison Whitney, a Syneos Health company.

  • The valuable brand The valuable brand

    In many of the brand plans I examine, the brand strategy is implied but not stated explicitly. ... The pressures of the 21st century market are slowly driving the adaptation of brand strategy.

  • When is it time to rebrand? When is it time to rebrand?

    A disciplined branding process requires strategy, planning and orchestration. It begins with thoughtful leadership, a shared understanding of core purpose and brand fundamentals - and an imperative to grow brand equity. ... The pharmaceutical industry

  • The new digital era of pharma advertising The new digital era of pharma advertising

    For genuine human insights, research your customers irrespective of your brand, not through its lens. ... directed by your brand strategy.

  • Market access

    Healthcare terms - Market access.

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Approximately 0 fully matching, plus 30 partially matching documents found.

Latest appointments

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    Hive Health director Jas Hummel said: “Mike’s experience in global brand strategy combined with his creative pedigree means he brings a unique perspective to brand development. ... Far from it. "What excites me is what happens when you put the

  • Former Novartis exec Richard Smith joins EMD Serono Former Novartis exec Richard Smith joins EMD Serono

    Prior to this role, Smith served as executive director and head of Novartis' transplant franchise, as well as positions in customer segment marketing, strategy and commercial operations for specialty medicines, brand ... managed markets strategy, and

  • GPI appoints commercial director GPI appoints commercial director

    Prior to this, he was a senior business account manager at Aachen, Germany-headquartered Grünenthal, and held a series of sales, brand marketing and strategy positions at Eli Lilly and Bayer.

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Chandler brings over 30 years of market research experience to the life science consultancy, most recently as head of Mojo Brand Development. ... He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for

  • Nicki Muir moves from LEC Healthcare to The Purple Agency Nicki Muir moves from LEC Healthcare to The Purple Agency

    Muir takes on responsibility for the healthcare team's brand development, client strategy, new business and financial management as well as leadership of its account executives. ... Muir also brings experience from Atkinson Brand Reaction and Blue

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Approximately 0 fully matching, plus 12 partially matching documents found.

Latest from PMHub

  • White paper download: Creating a patient-led brand strategy

    White paper download: Creating a patient-led brand strategy. Download our Patient-led Strategy for Pharma White Paper and we’ ll show you, step-by-step, how you can create an ... A successful brand strategy needs to establish brand equity and protect

  • Infographic: Keeping tracking on track

    Tracking is essential to ensuring a successful brand. But as markets continuously change, it’ s imperative that your tracker keeps pace and continues to provide the answers you need throughout the ... brand’ s lifecycle.

  • Pharma Brand Strategy 2.0

    A great brand strategy has the potential to capture the full commercial value from a product. ... Are you ready? Now is the time to ensure your brand strategy is fit for purpose.

  • Discover strategic opportunities

    Do you need to increase disease awareness or grow awareness of your brand and its benefits? ... Challenging yourself is essential if you’ re going to build and define a successful brand.

  • Regional campaigns: Improving local uptake while staying on-message

    A lot of work goes into a regional marketing strategy, but without coherent execution at the local level, the campaign loses impact.

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Approximately 19 fully matching, plus 15 partially matching documents found.

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Frontera

We live in a time of participation – patients actively involved in their own care recover faster and live longer....

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