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branding

This page shows the latest branding news and features for those working in and with pharma, biotech and healthcare.

2018 by Darwin

2018 by Darwin

A similar division process can be foreseen between those generics companies that focus on branding and those that focus on low costs.

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Latest Intelligence

  • What makes a meaningful brand? What makes a meaningful brand?

    What makes a meaningful brand? A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to ascribe meaning to a name that otherwise has no

  • The valuable brand The valuable brand

    Creating value beyond the pill is both possible and increasingly necessary

  • When is it time to rebrand? When is it time to rebrand?

    Consider the benefits of employee engagement. Branding does not end with the launch. ... When to start the branding process. New product, new service. We’ve developed a new product.

  • Digital mania - a question of value Digital mania - a question of value

    Anthony Rowbottom, research director and head of digital and innovation at Branding Science EU, has been active in the healthcare industry for 15 years - follow him on Twitter: @Arowbottom.

  • A new picture A new picture

    Changing the route to brand growth

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Latest appointments

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • Medmeme bolsters its sales team Medmeme bolsters its sales team

    He joins the group from Carson Analytics, where he was senior vice president of sales and marketing, responsible for re-branding an re-launching the company.

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Dr Michelle Ricketts joins the agency as an account manager following several years’life science communication experience working on press releases, marketing, branding, advertising, event management and social media.

  • Bayer appoints president of Americas pharma business Bayer appoints president of Americas pharma business

    He also brings branding and sales leadership experience from Novar tis and Eli Lilly, and recently served as chairman of European Federation of Pharmaceutical Industries and Associations (EFPIA), Japan.

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Branding Science adds to senior management team. Jon Chandler joins the market research consultancy. ... Branding Science Group has expanded its senior management team with the appointment of Jon Chandler.

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Latest from PMHub

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