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branding

This page shows the latest branding news and features for those working in and with pharma, biotech and healthcare.

PMLiVE launches its inaugural T40

PMLiVE launches its inaugural T40

UK-focused agencies (approx 90-100% of their agency billings are from advertising, creative, design and branding projects in the UK healthcare sector). ... Some metrics carry additional weight based on the percentage of an agency’s business that takes

Latest news

  • Healthcare comms network GLOBALHealthPR welcomes Italian agency Connexia Healthcare comms network GLOBALHealthPR welcomes Italian agency Connexia

    It specialises in public relations, branding, digital/social media marketing, web/mobile app development and content marketing and management.

  • Three agencies join forces to form ONEHealth Three agencies join forces to form ONEHealth

    ONEHealth is made up of Home Digital, a targeted communications group, Healthi, a strategic and branding agency and Mercury Healthcare Communications, an advertising, creative and design agency.

  • The Directory and digital round-up The Directory and digital round-up

    Hello and welcome to The Directory news round-up where we capture the latest stories within the digital healthcare, branding, PR, creative and advertising space.

  • Unlimited Group rebrands Unlimited Group rebrands

    Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

  • 2018 by Darwin 2018 by Darwin

    A similar division process can be foreseen between those generics companies that focus on branding and those that focus on low costs.

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Approximately 34 fully matching, plus 237 partially matching documents found.

Latest Intelligence

  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    That’s what branding is all about and the same rules apply in healthcare.”. ... It’s why, as marketing budgets become tighter, the most successful companies will be those who maintain their investment in creativity and branding.

  • Cutting through the noise

    Creating an event ‘branding’ can catch the delegates’ attention, setting expectations around the emotional tone of the event.

  • Rules of engagement Rules of engagement

    2. Looked beyond your traditional customer groups:How can you develop a meaningful brand if you’re not taking all the people who are touching your branding into consideration. ... for these groups - only then can you make the strategic choices around

  • What makes a meaningful brand? What makes a meaningful brand?

    A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to ascribe meaning to a name that otherwise has no meaning, or to elicit an

  • The valuable brand The valuable brand

    Creating value beyond the pill is both possible and increasingly necessary

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Approximately 18 fully matching, plus 14 partially matching documents found.

Latest appointments

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • Medmeme bolsters its sales team Medmeme bolsters its sales team

    He joins the group from Carson Analytics, where he was senior vice president of sales and marketing, responsible for re-branding an re-launching the company.

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Dr Michelle Ricketts joins the agency as an account manager following several years’ life science communication experience working on press releases, marketing, branding, advertising, event management and social media.

  • Bayer appoints president of Americas pharma business Bayer appoints president of Americas pharma business

    He also brings branding and sales leadership experience from Novar tis and Eli Lilly, and recently served as chairman of European Federation of Pharmaceutical Industries and Associations (EFPIA), Japan.

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Jon Chandler joins the market research consultancy. Branding Science Group has expanded its senior management team with the appointment of Jon Chandler. ... Peter Cunningham, chief executive officer of Branding Science Group, said: “We are delighted

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Approximately 1 fully matching, plus 18 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 10 fully matching, plus 103 partially matching documents found.

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