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branding
This page shows the latest branding news and features for those working in and with pharma, biotech and healthcare.
The print edition of T40 2020 is available now!
PMLiVE’s Top 40 Creative Healthcare Agencies lists advertising, branding, creative and design agencies that are working in the UK healthcare sector.
Latest news
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Launch leaders' blog: what should launch leaders be measuring?
These launch leaders are much more comfortable immersed in the patient experience journey, insight generation, branding, team dynamics and thought leader interactions.
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PMLiVE launches its inaugural T40
UK-focused agencies (approx 90-100% of their agency billings are from advertising, creative, design and branding projects in the UK healthcare sector). ... Some metrics carry additional weight based on the percentage of an agency’s business that takes
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Healthcare comms network GLOBALHealthPR welcomes Italian agency Connexia
It specialises in public relations, branding, digital/social media marketing, web/mobile app development and content marketing and management.
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Three agencies join forces to form ONEHealth
ONEHealth is made up of Home Digital, a targeted communications group, Healthi, a strategic and branding agency and Mercury Healthcare Communications, an advertising, creative and design agency.
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The Directory and digital round-up
Hello and welcome to The Directory news round-up where we capture the latest stories within the digital healthcare, branding, PR, creative and advertising space.
More from news
Approximately 34 fully matching, plus 239 partially matching documents found.
Latest Intelligence
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After years of potential, cell and gene therapy is ready for the pharmaceutical mainstream
Both deals represent well- capitalised pharma giants paying large sums for completed, or nearly completed, final products, giving the buyer an almost guaranteed product to start manufacturing, branding and distributing immediately.
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Can marketing change the world?
Chris Ross explores the ability of creative communications to change minds and habits
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Creativity in storytelling: why pharma must invest more in creativity
That’s what branding is all about and the same rules apply in healthcare.”. ... It’s why, as marketing budgets become tighter, the most successful companies will be those who maintain their investment in creativity and branding.
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Cutting through the noise
Creating an event ‘branding’ can catch the delegates’ attention, setting expectations around the emotional tone of the event.
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Rules of engagement
2. Looked beyond your traditional customer groups:How can you develop a meaningful brand if you’re not taking all the people who are touching your branding into consideration. ... for these groups - only then can you make the strategic choices around
More from intelligence
Approximately 19 fully matching, plus 15 partially matching documents found.
Latest appointments
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Syneos Health Communications announces senior hires to Europe-based team
Syneos Health Communications is the portfolio of Syneos Health agencies dedicated to delivering insights-driven integrated communications, working across advertising &branding, public relations and medical communications.
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AVENIR GLOBAL appoints global healthcare lead
We work with healthcare clients in every one of our brands, providing a wide range of services, including insights, strategic planning, public relations, medical communications, clinical trial services, creative, branding and
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Cuttsy + Cuttsy appoints healthcare education specialist
Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.
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Medmeme bolsters its sales team
He joins the group from Carson Analytics, where he was senior vice president of sales and marketing, responsible for re-branding an re-launching the company.
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Zyme Communications strengthens team
Dr Michelle Ricketts joins the agency as an account manager following several years’ life science communication experience working on press releases, marketing, branding, advertising, event management and social media.
More from appointments
Approximately 1 fully matching, plus 19 partially matching documents found.
Latest from PMHub
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LANGLAND WELCOMES MIKE BRIGHTLEY TO ITS ADVERTISING TEAM
With 40 offices and 14 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3, 000 healthcare professionals who are experts in advertising and branding, data
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How a design mindset can lead to better medical outcomes
sales liaisons (MSLs), marketing and branding teams can come together.
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Day in the life of an emotive Art Director
Describe a favourite project you’ve worked on. . I love branding-oriented projects, especially when I don’t have a predetermined style I have to follow. ... One of my favourites has to be when we worked on clinical trial branding for one of our
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After a busy first quarter, emotive welcomes five new team members
She brings with her an impressive eight years of experience within the Pharma and Life Sciences sector, spanning employer branding, talent development, employee law and engagement.
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“My first six months in medical communications” – views from an emotive graduate recruit, Immy
So far, I have already worked on six events, a website, a branding project, and a patient case app.
More from PMHub
Approximately 11 fully matching, plus 116 partially matching documents found.
COVID-19 Updates and Daily News
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Highly Competitive Remuneration packages
- AZ showcases data for next-generation PARP inhibitor AZD5305
- Sanofi pays $160m upfront to acquire Tidal Therapeutics
- GSK discontinues two feladilimab trials in head and neck cancer
- Novavax seeks FDA emergency approval for COVID-19 vaccine by May
- Pfizer/BioNTech say their COVID-19 vaccine can be stored at warmer temperatures
- FDA approves new self-injection administration for Xolair
- Lilly asks to revoke emergency authorisation for bamlanivimab monotherapy in the US
- CureVac outlines COVID-19 vaccine production plans ahead of regulatory approval
- Alexion and NICE agree confidential discount for Ultomiris use on the NHS
- Novartis’ MS therapy Kesimpta reduces risk of disability progression regardless of relapses
- Merck & Co halts development of potential COVID-19 drug MK-7110
- Virtually, the same: Is it time to rethink congress strategy?
PMHub
W2O Group
W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...
Latest intelligence
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- How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
- Fear or encouragement, which is best to drive behaviour change?
- The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
- The unheard, unseen, and uncorrected effects of COVID-19
- The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...
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