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branding

This page shows the latest branding news and features for those working in and with pharma, biotech and healthcare.

The Directory and digital round-up

The Directory and digital round-up

Hello and welcome to The Directory news round-up where we capture the latest stories within the digital healthcare, branding, PR, creative and advertising space.

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

  • 2018 by Darwin 2018 by Darwin

    A similar division process can be foreseen between those generics companies that focus on branding and those that focus on low costs.

  • Roche offers diabetes digital health programme to UK patients Roche offers diabetes digital health programme to UK patients

    Roche will align the service with its blood glucose monitoring brand Accu-Chek, branding the programme as OurPath in partnership with Accu-Chek, and is aiming big for its roll-out.

  • The changing face of medical communications over the past 15 years

    When we set up Porterhouse, there were probably around 20 true med comms agencies, plus a lot of advertising and branding agencies employing a medical writer or two and hoping to

  • To brand or not to brand… To brand or not to brand…

    Branding is what lazy and ineffective marketing people do to occupy their time and look busy.” David Meerman Scott – Author of Real-Time Marketing and PR. ... Or, perhaps more correctly, I only believe the above when branding is done to just provide

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Latest Intelligence

  • Cutting through the noise

    Creating an event ‘branding’ can catch the delegates’ attention, setting expectations around the emotional tone of the event.

  • Rules of engagement Rules of engagement

    2. Looked beyond your traditional customer groups:How can you develop a meaningful brand if you’re not taking all the people who are touching your branding into consideration. ... for these groups - only then can you make the strategic choices around

  • What makes a meaningful brand? What makes a meaningful brand?

    A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to ascribe meaning to a name that otherwise has no meaning, or to elicit an

  • The valuable brand The valuable brand

    Creating value beyond the pill is both possible and increasingly necessary

  • When is it time to rebrand? When is it time to rebrand?

    Consider the benefits of employee engagement. Branding does not end with the launch. ... When to start the branding process. New product, new service. We’ve developed a new product.

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Approximately 17 fully matching, plus 14 partially matching documents found.

Latest appointments

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • Medmeme bolsters its sales team Medmeme bolsters its sales team

    He joins the group from Carson Analytics, where he was senior vice president of sales and marketing, responsible for re-branding an re-launching the company.

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Dr Michelle Ricketts joins the agency as an account manager following several years’ life science communication experience working on press releases, marketing, branding, advertising, event management and social media.

  • Bayer appoints president of Americas pharma business Bayer appoints president of Americas pharma business

    He also brings branding and sales leadership experience from Novar tis and Eli Lilly, and recently served as chairman of European Federation of Pharmaceutical Industries and Associations (EFPIA), Japan.

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Jon Chandler joins the market research consultancy. Branding Science Group has expanded its senior management team with the appointment of Jon Chandler. ... Peter Cunningham, chief executive officer of Branding Science Group, said: “We are delighted

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