Please login to the form below

Not currently logged in
Email:
Password:
I have forgotten my password

branding

This page shows the latest branding news and features for those working in and with pharma, biotech and healthcare.

The Directory and digital round-up

The Directory and digital round-up

Hello and welcome to The Directory news round-up where we capture the latest stories within the digital healthcare, branding, PR, creative and advertising space.

Latest news

  • Unlimited Group rebrands Unlimited Group rebrands

    Under the new branding each discipline pillar, comprising of health, customer engagement, brand, digital transformation, b2b and technology, CRM and acquisition and insight and analytics, has been assigned a colour and

  • 2018 by Darwin 2018 by Darwin

    A similar division process can be foreseen between those generics companies that focus on branding and those that focus on low costs.

  • Roche offers diabetes digital health programme to UK patients Roche offers diabetes digital health programme to UK patients

    Roche will align the service with its blood glucose monitoring brand Accu-Chek, branding the programme as OurPath in partnership with Accu-Chek, and is aiming big for its roll-out.

  • The changing face of medical communications over the past 15 years

    When we set up Porterhouse, there were probably around 20 true med comms agencies, plus a lot of advertising and branding agencies employing a medical writer or two and hoping to

  • To brand or not to brand… To brand or not to brand…

    Branding is what lazy and ineffective marketing people do to occupy their time and look busy.”David Meerman Scott – Author of Real-Time Marketing and PR. ... Or, perhaps more correctly, I only believe the above when branding is done to just provide a

More from news
Approximately 34 fully matching, plus 249 partially matching documents found.

Latest Intelligence

  • Cutting through the noise

    Creating an event ‘branding’can catch the delegates’attention, setting expectations around the emotional tone of the event.

  • Rules of engagement Rules of engagement

    2. Looked beyond your traditional customer groups:How can you develop a meaningful brand if you’re not taking all the people who are touching your branding into consideration. ... for these groups - only then can you make the strategic choices around

  • What makes a meaningful brand? What makes a meaningful brand?

    What makes a meaningful brand? A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to ascribe meaning to a name that otherwise has no

  • The valuable brand The valuable brand

    Creating value beyond the pill is both possible and increasingly necessary

  • When is it time to rebrand? When is it time to rebrand?

    Consider the benefits of employee engagement. Branding does not end with the launch. ... When to start the branding process. New product, new service. We’ve developed a new product.

More from intelligence
Approximately 17 fully matching, plus 12 partially matching documents found.

Latest appointments

  • Cuttsy + Cuttsy appoints healthcare education specialist Cuttsy + Cuttsy appoints healthcare education specialist

    Benson has previously worked with clients such as Android, Unilever, WWF and Co-op, and has expertise in branding, digital strategy and communications.

  • Medmeme bolsters its sales team Medmeme bolsters its sales team

    He joins the group from Carson Analytics, where he was senior vice president of sales and marketing, responsible for re-branding an re-launching the company.

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Dr Michelle Ricketts joins the agency as an account manager following several years’life science communication experience working on press releases, marketing, branding, advertising, event management and social media.

  • Bayer appoints president of Americas pharma business Bayer appoints president of Americas pharma business

    He also brings branding and sales leadership experience from Novar tis and Eli Lilly, and recently served as chairman of European Federation of Pharmaceutical Industries and Associations (EFPIA), Japan.

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Branding Science adds to senior management team. Jon Chandler joins the market research consultancy. ... Branding Science Group has expanded its senior management team with the appointment of Jon Chandler.

More from appointments
Approximately 1 fully matching, plus 18 partially matching documents found.

Latest from PMHub

  • Data Visualisation

    Special guests from Bluedog – a creative design and branding agency – presented some of their most recent works using data visualisation techniques – bringing this complex topic to life.

  • Australian Flu and the dilemma of naming diseases

    So named because the main flu strain in the UK that winter was the same as in Australia, stigma was created by branding this flu ‘ Australian’, with people travelling abroad labelled ... Other examples include the damaging 1980s media branding of

  • The Lucid Festival of Magic

    The Lucid Festival of Magic. Lucid Group threw a spellbinding event to celebrate eleven years of transforming lives with their standout new branding taking centre stage.

  • Random42 Scientific Communication Launch New Medical Animation Showreel

    Random42 Scientific Communication Launch New Medical Animation Showreel. Random42 scientific communication are thrilled to announce the launch of their eagerly awaited, brand new Medical Animation Showreel. This 2017 showreel is a selection of

  • Are we harnessing the full emotional power of brand creativity?

    Branding is the reason Apple can charge three times as much for their technology as other, less desirable brands.

More from PMHub
Approximately 10 fully matching, plus 86 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
emotive.

emotive. is an award-winning healthcare communications agency working with leading global and EMEA companies in life sciences including medical device...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Quick links

Infographics

Multimedia