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Brazil

This page shows the latest Brazil news and features for those working in and with pharma, biotech and healthcare.

Roche buys GenMark for $1.8bn to bolster diagnostics portfolio

Roche buys GenMark for $1.8bn to bolster diagnostics portfolio

Roche also announced this week that it has launched a new SARS-CoV-2 test to detect and differentiate mutations found in variants discovered in the UK, South Africa and Brazil.

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Latest Intelligence

  • The flexible salesforce The flexible salesforce

    In Spain, other channels went from 12% of total activity in January to 94% in May, Italy 9% to 96% and Brazil 15% to 89% (Figure 2). ... The US, Spain, Brazil and Italy all saw rapid activity increases in April and May from low baselines and then some

  • The power of remote personal interactions: COVID-19 pandemic and the increasing role of remote engagement The power of remote personal interactions: COVID-19 pandemic and the increasing role of remote engagement

    Nevertheless, in some countries, it has become the third most used channel after email and phone engagement (eg, Spain, Brazil and the USA).

  • BRIC markets BRIC markets

    Economists started grouping Brazil, Russia, India and China (BRIC) together in the early 2000s based on predicted GDP growth rates. ... In contrast, the share of global healthcare spending from Brazil, Russia, India and China (BRIC) has increased from

  • Creating a successful global compliance programme Creating a successful global compliance programme

    Additionally, Brazil’s Clean Companies Act applies strict liability regarding interactions with public officials, and South Korea’s Kim Young-ran Act has adopted a broader definition of public officials that

  • Uncertainty, austerity and Brexit Uncertainty, austerity and Brexit

    Brazil and India all seeking to attract global investment, at the same time as the UK seeks to break away from the EU market.

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Latest appointments

  • McCann Health appoints Adriano Botter as global chief digital officer McCann Health appoints Adriano Botter as global chief digital officer

    Botter previously served as digital director for McCann Health Brazil. Healthcare communications network McCann Health has announced the promotion of Adriano Botter (pictured above) to global chief digital officer. ... Prior to taking on the new role,

  • IFPMA elects Pfizer’s Ian Read as president IFPMA elects Pfizer’s Ian Read as president

    He subsequently held a number of increasingly senior operational positions across Pfizer's Latin America business, including country manager for Pfizer Brazil and chief financial officer for Pfizer Mexico, before becoming

  • Ferring's Inna Demidova moves to ELC Ferring's Inna Demidova moves to ELC

    ELC plans to open its Moscow office later this year and is eyeing further expansion in Brazil and China soon.

  • Takeda promotes Giles Platford Takeda promotes Giles Platford

    Prior to this he was general manager of Takeda Brazil, leading the acquisition of Multilab, a mid-sized company focused on branded generics and over-the-counter (OTC) products. ... The acquisition made Takeda one of the top 10 pharmaceutical groups

  • Daniel Sterzi joins Kantar Health Spain Daniel Sterzi joins Kantar Health Spain

    Prior to this, he worked for GFK Customer Research France and Vivo (Telefónica Brazil), where he began his career as a marketing analyst.

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