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briefing

This page shows the latest briefing news and features for those working in and with pharma, biotech and healthcare.

Vertex to Theresa May: Orkambi verdict ‘threatens bio investment’

Vertex to Theresa May: Orkambi verdict ‘threatens bio investment’

In a blog post published on Friday, he reveals that after having briefings with both Vertex and NHS England “which are inevitably different in tone, but also more alarmingly at times

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  • 10 tips on Transcreation

    7. Briefing. All of the above (and few other points such as linguistic insights and brand vision) form the brief for copywriters. ... The briefing should be given time and careful consideration as a properly written brief is already half the job done.

  • Delivering a better eDetail: Strategy-led user-centred methodology in practice

    Briefing phase – setting up for success. If you want to turn around at the end of your project with a deliverable that exceeds expectations, you need strategy from the start. ... The briefing phase is where you will put in the groundwork that will

  • Creative genius? – How to evaluate creative

    You want the best for your brand… you love it! In briefing your agency, you will naturally want to include all its best points, even dare one suggest, exaggerate its brilliance

  • Optimizing MSL Effectiveness in the Field

    Role of the MSL at medical congresses. Role of the MSL in developing advisory boards and speaker briefings. “

  • Magic Numbers

    Is this something we consider at the proposal, or briefing, stage of a project?

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Makara Health

Independent healthcare communications agency with a passion to develop inspirational ideas that create sustained and positive change. Whether it is...

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