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briefing

This page shows the latest briefing news and features for those working in and with pharma, biotech and healthcare.

FDA panel undermines Lilly and Incyte’s baricitinib hopes

Of course, the FDA doesn’t have to follow its advisors’advice, but the outcome of the meeting chimes fairly well with the briefing document published by the agency’s reviewers ... There has been debate about whether all the JAK inhibitors might be

Latest news

NICE backs trial of online and mobile depression programme

NICE backs trial of online and mobile depression programme. First digital psychological therapy briefing covers Servier and Gaia's Deprexis. ... NICE has issued its first digital psychological therapy briefing and concluded that online and mobile
FDA panel rejects Aradigm/Grifols’ inhaled antibiotic

Aradigm shares had already been on the slide ahead of the advisory committee meeting on comments made in the FDA reviewer’s briefing document, and dropped another 46% in after-hours ... In the briefing document, the FDA reviewer concluded that one of
FDA panel backs Puma's breast cancer drug, with reservations

Analyst Alethia Young of Credit Suisse thinks the drug is now near-certain to get a green light, particularly as the FDA briefing documents published ahead of the meeting showed that
Bayer: Post-truth politics severely handicaps innovation

Both are "reasons for concern", given the importance of "reliable and innovation-friendly conditions in our markets", he told a press briefing on the company's annual results at its headquarters
NICE to bring HTA processes to mobile health apps

NICE to bring HTA processes to mobile health apps. But its new evidence briefings will stop short of issuing guidance on their use. ... There are currently five Health App Briefings under development, one of which, Prof Leng confirmed, is for the sleep

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Latest Intelligence

Deal Watch - May 2017

According to a Financial Times report, this deal comes only months after BD at an analyst briefing stated it was seeking to reduce its leverage to three times annual cash flow.
Pharma Perspectives: The agency selection process (part 2)

For me an ideal selection process should always start with a quality brief and offer all - or none - of the agencies the same chance for an additional briefing or Q&A. ... Success also stems from brand teams investing time in quality briefings.
Pharma Perspectives: The agency selection process (part 1)

Once the process is completed, how do you ensure success? Sadly, working relationships often falter or fail because of an inadequate briefing or engagement following completion of the selection process.
Tracking comms trends: Applying a global brief to a local market

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today
Is it possible to change behaviour virtually?

the most challenging case-studies faced by clinicians, to compose briefing documents and detailed scripts for the 'patient' actors and symposium speakers.

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Approximately 1 fully matching, plus 12 partially matching documents found.

Latest appointments

mXm Group bolsters its editorial and account handing teams

Chris Watson joins the agency as its editorial manager after previously holding a number of senior editorial and medical writing positions at Springer Healthcare, Touch Briefings, Mudskipper and Elsevier.
JPA strengthens PR offering

He will work on briefing and strategy documents, event organisation and media outreach.

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Latest from PMHub

Hayward's meetings and events capabilities

Hayward can support you throughout the meeting development process from conception to delivery, including organisation, logistics, attendee management, speaker briefing and content preparation and onsite event management.
10 tips on Transcreation

7. Briefing. All of the above (and few other points such as linguistic insights and brand vision) form the brief for copywriters. ... The briefing should be given time and careful consideration as a properly written brief is already half the job done.
Delivering a better eDetail: Strategy-led user-centred methodology in practice

Briefing phase – setting up for success. If you want to turn around at the end of your project with a deliverable that exceeds expectations, you need strategy from the start. ... The briefing phase is where you will put in the groundwork that will
Creative genius? – How to evaluate creative

You want the best for your brand… you love it! In briefing your agency, you will naturally want to include all its best points, even dare one suggest, exaggerate its brilliance
Magic Numbers

Is this something we consider at the proposal, or briefing, stage of a project?

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Approximately 0 fully matching, plus 14 partially matching documents found.

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Wordbird

Wordbird is a healthcare communications agency with creative, compelling copy at its heart....

Latest intelligence

Shaping healthcare: Bayer’s Lars Bruening talks about moving to the UK as the market works its way through a series of seismic changes...
No Voice, No Choice: Adelphi Research UK’s insights help to campaign for change in the Mental Health Act...
Pharma’s isolated islands of innovation: With service design and technology often failing the patient, why perspective on improving outcomes need to change...