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briefing

This page shows the latest briefing news and features for those working in and with pharma, biotech and healthcare.

FDA panel undermines Lilly and Incyte’s baricitinib hopes

FDA panel undermines Lilly and Incyte’s baricitinib hopes

Of course, the FDA doesn’t have to follow its advisors’advice, but the outcome of the meeting chimes fairly well with the briefing document published by the agency’s reviewers ... There has been debate about whether all the JAK inhibitors might be

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  • Hayward's meetings and events capabilities

    Hayward can support you throughout the meeting development process from conception to delivery, including organisation, logistics, attendee management, speaker briefing and content preparation and onsite event management.

  • 10 tips on Transcreation

    7. Briefing. All of the above (and few other points such as linguistic insights and brand vision) form the brief for copywriters. ... The briefing should be given time and careful consideration as a properly written brief is already half the job done.

  • Delivering a better eDetail: Strategy-led user-centred methodology in practice

    Briefing phase – setting up for success. If you want to turn around at the end of your project with a deliverable that exceeds expectations, you need strategy from the start. ... The briefing phase is where you will put in the groundwork that will

  • Creative genius? – How to evaluate creative

    You want the best for your brand… you love it! In briefing your agency, you will naturally want to include all its best points, even dare one suggest, exaggerate its brilliance

  • Magic Numbers

    Is this something we consider at the proposal, or briefing, stage of a project?

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