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This page shows the latest campaign news and features for those working in and with pharma, biotech and healthcare.

Pharma Careers Q&A: Caroline Benson

Pharma Careers Q&A: Caroline Benson

The second is winning the Campaign Magazine and IPA Women of Tomorrow Award 2018.

Latest news

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Approximately 40 fully matching, plus 1,355 partially matching documents found.

Latest Intelligence

  • Measures for measures Measures for measures

    campaign decisions and impresses their boss.

  • Visualising medicine Visualising medicine

    If a campaign is to be delivered across YouTube, Twitter, Facebook, television, magazines and beyond – with no one medium prioritised over any other – all channels must be considered from stage one

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    Hayes’ much-copied campaign against small- town injustice proves that well-targeted, ‘old- school’ communication can still have a powerful impact.

  • Changing healthcare communications Changing healthcare communications

    Global campaigns are accompanied by translation issues, forcing you to think bigger and better than lazy clichés or puns (thank goodness for that). ... And don’t start me on the campaigns where we can’t talk about the product or benefit.

  • The power of behaviour change lies in the basics The power of behaviour change lies in the basics

    Know the indicators. At GCI Health, we attempt to only create and deliver communications campaigns capable of true behaviour change; however despite the ambition, it’s not always possible. ... Every communications campaign must be clear on what it is

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Latest appointments

  • New faces at 11 London, ramarketing and MSL New faces at 11 London, ramarketing and MSL

    Experience tells me that wellbeing and digital innovation is critical to success, so you can evidence campaign impact, while engaging and involving patients. ... The breadth of expertise across the agency, combined with the ability to truly deliver

  • Streaming Well to “raise the bar in pharma film making” Streaming Well to “raise the bar in pharma film making”

    Slaughter’s career within the TV industry is one that spans over 7 years, a time frame that has allowed him to work on a number of projects including advertising campaigns

  • New starters join Four Communications, Emotive and McCann Health New starters join Four Communications, Emotive and McCann Health

    Jones, who also joins the Four Communications Group operating board, joined the team in 2012, and has worked across the company’s market access, corporate communications and campaign functions. ... Cambers joined Insight back in 2009, and specialises

  • Healthcare comms appointments Healthcare comms appointments

    I’m excited to be joining the Galliard and Nyxeon family to build on our success in delivering impactful, creative and high-performing campaigns for our clients.”.

  • New appointments at 90TEN and WA Health New appointments at 90TEN and WA Health

    In 2017, 90TEN was named Communiqué Consultancy of the Year and Medical Education Consultancy of the Year, as well as scooping three awards for its campaigns. ... She has spent ten years in consultancy, latterly as an Associate Director at Incisive

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Latest from PMHub

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90TEN

90TEN is an award-winning healthcare communications consultancy that puts people at the heart of everything we do. Our Life.Changing. campaigns...

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

Infographics