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campaign

This page shows the latest campaign news and features for those working in and with pharma, biotech and healthcare.

House Democrats finally pass landmark drug pricing bill

House Democrats finally pass landmark drug pricing bill

This is particularly significant because in passing the bill, the Democrats have delivered one of their main 2018 campaign promises – a contention that could lend them favour in the upcoming campaign

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  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    However, it concluded, significantly, that the most effective creative campaigns worked best because they generated ‘greater emotional response and established memory structures that enabled fast and reliable brand recognition’.

  • We’ll need more than a spoonful of sugar to counter vaccine hesitancy We’ll need more than a spoonful of sugar to counter vaccine hesitancy

    Rebuilding trust. A powerful example of rebuilding trust comes from Italy, where a lone parent sparked a campaign that reached thousands. ... Maurantonio’s single-handed campaign to encourage vaccine uptake shows the power of social media, but these

  • Combining hard technology with human skills Combining hard technology with human skills

    In the crowded middle ground between them, many organisations are experimenting with new technologies and attempting multichannel campaigns. ... When asked about their priorities, digital teams believe their companies should focus much more on strategy

  • The Golden Goose The Golden Goose

    Drug manufacturers have mounted ambitious PR campaigns to highlight the industry’s many life- saving innovations, but to no avail.

  • Understanding the patient journey Understanding the patient journey

    You can also share insights with patient advocacy groups to help inform their campaigns or communications, thus strengthening relationships with this key section of the patient community.

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Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

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Pharma index map
The 2019 CPhI Pharma Index Report
Examining this year’s industry performance...
Five key trends in precision and personalised healthcare
Here, we deep dive into five of the key trends in precision medicine and personalised healthcare to explore how the healthcare industry is changing and how pharmaceutical and biotech companies...
OPEN Health Graduate Programme: from OPEN VIE to OPEN Health Medical Communications
Isobel Owens shares her experience of the OPEN Health Graduate Programme from OPEN VIE to OPEN Health Medical Communications...

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