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campaign development

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Eric Hansen takes the helm at PAN

He replaces Jon Linscott as MD at the UK creative agency

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PAN adds to creative team

Appoints new senior art director and copywriters

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PAN strengthens its team

Creative agency announces two new arrivals and three promotions

Strategy and the power of a good story

Liberate yourself through storytelling and take a more exciting approach to planning

Strategy, a story in several parts…

Onwards to the future - a philosophy for the development of strategic planning

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He who dares wins

The benefits of including medical experts in your brand planning team

Lucid Group Communications Limited

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Does your medical education drive change in clinical practice?

How to advance outcomes for patients using a medical education process, by Jan Steele PhD, operations director, Lucid

Lucid Group Communications Limited

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Pan appoints new associate director and head of art

Jan Reiss joins and Rafe Burchell is promoted

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Sarah Verhoeff joins the board at Pan

UK advertising agency promotes its associate director

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Advance the way you work with your experts

Written by Jan Steele PhD, operations director, Lucid

Lucid Group Communications Limited

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The brand model – time for change?

Is it time to tune more into emotional decision-making, letting go of a strict formulaic approach?

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The marketer’s role in early drug development

Why as a marketer you can do much to enable your R&D colleagues to find a product’s added value

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