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- PMLiVE

campaign development

Really? Another innovative product?

Is innovation really at the heart of what we offer, or has it simply become an ancient tradition?

- PMLiVE

PAN bolsters team with two hires and three promotions

New roles go to the creative agency's Natalie Enniks, Naumaan Mayet and Lawrence Clift

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The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

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New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

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Big ideas are not born survivors

You’ve nailed the brief and have a killer idea. Job done. Err, not quite. It can still stall if it’s not sold to the client with conviction…

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Is it a commitment issue?

How to manage your strategy in times of doubt

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PAN promotes Julia Straker to board of directors

Becomes director of strategic brand planning

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UK pharma gets digital ad monitoring system

First online system to benchmark and track pharma’s Rx digital creative and spend

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PAN hires new senior copywriter and account manager

Sarah White and Rachel Flavell move from Ogilvy Healthworld and Cherry, respectively

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Building brand strength – Part 4

Commitment, responsiveness and protection – how far will Big Pharma go to preserve its brands?

- PMLiVE

PAN appoints Sarah Verhoeff as an associate director

Formerly with Euro RSCG Life (now Havas Life) in US and UK

Iconic Brands Survey: The results

What did you vote as the most iconic brand in pharma?

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